Planejamento Estratégico de Marketing
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Transcript of Planejamento Estratégico de Marketing
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Kenneth Corrê[email protected] 1
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UFMS - AdministraçãoFGV - Gestão EmpresarialENERSULFinancial ImobiliáriaGestão Ativa WebDesign IESFUNIDERP Inspiira.org
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Orientação das Empresas◦ Produção
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Orientação das Empresas◦ Vendas
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Orientação das Empresas◦ Marketing
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Orientação das Empresas◦ Valor
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Econômico Político e Legal Social Natural Tecnológico
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Competitivo (Modelo de cinco forças de Michael Porter)
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Análise S.W.O.T.
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Ciclo de vida do Produto
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Missão Visão Objetivos Valores
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Google Video (video.google.com): “A arte do começo” – Guy Kawasaki “O segredo de Luísa” – Fernando
Dolabela
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Segmentação de Mercado◦Não-diferenciação◦Diferenciação◦Concentração
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Estratégias Genéricas de Michael Porter◦Custo◦Diferenciação◦Foco
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Alinhamento Estratégico
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Dashboards
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Controle
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