NRF 2013 - A conexão emocional
-
Upload
luiz-alberto-marinho -
Category
Art & Photos
-
view
1.288 -
download
0
description
Transcript of NRF 2013 - A conexão emocional
![Page 1: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/1.jpg)
A CONEXÃO EMOCIONAL Luiz Alberto Marinho!
![Page 2: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/2.jpg)
SHOWROOMING
![Page 3: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/3.jpg)
A CULPA É DE QUEM?
“Depois de um século de pequenas evoluções, o varejo está prestes a sofrer uma grande ruptura, produzida não pela tecnologia em si, mas pelas mudanças no comportamento do consumidor que essa tecnologia tornou possível”.
" " " " " " "Gartner"
![Page 4: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/4.jpg)
REAL E VIRTUAL
“Primeiro eles fazem uma pesquisa online.”
![Page 5: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/5.jpg)
BUILD-‐A-‐BEAR
![Page 6: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/6.jpg)
BUILD-‐A-‐BEAR
![Page 7: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/7.jpg)
REDES SOCIAIS
![Page 8: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/8.jpg)
CONSUMIDOR NO PODER
As novas regras!
![Page 9: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/9.jpg)
CONSUMIDOR NO PODER
As lojas que os clientes querem
![Page 10: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/10.jpg)
O QUE ELES QUEREM?
Promoções e preços
competitivos
![Page 11: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/11.jpg)
PREÇO
Fairway!
![Page 12: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/12.jpg)
PREÇO
Best Buy!
![Page 13: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/13.jpg)
O QUE ELES QUEREM?
Sortimento adequado de
produtos
![Page 14: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/14.jpg)
SORTIMENTO
Uniqlo!
![Page 15: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/15.jpg)
O QUE ELES QUEREM?
Atendimento de Qualidade
![Page 16: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/16.jpg)
ATENDIMENTO
![Page 17: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/17.jpg)
ATENDIMENTO
Apple!
![Page 18: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/18.jpg)
ATENDIMENTO
![Page 19: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/19.jpg)
O QUE ELES QUEREM?
“Lojas vendem produtos "
e respostas”
Cognizant
![Page 20: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/20.jpg)
PERSONALIZAÇÃO Hollister!
![Page 21: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/21.jpg)
PERSONALIZAÇÃO
Uniqlo!
![Page 22: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/22.jpg)
PERSONALIZAÇÃO
Nike!
![Page 23: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/23.jpg)
PERSONALIZAÇÃO
Converse!
![Page 24: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/24.jpg)
PERSONALIZAÇÃO
3x1!
![Page 25: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/25.jpg)
PERSONALIZAÇÃO
Marimekko!
![Page 26: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/26.jpg)
PERSONALIZAÇÃO
C-Wonder!
![Page 27: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/27.jpg)
PERSONALIZAÇÃO
![Page 28: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/28.jpg)
EXPERIÊNCIAS
“Lojas serão lugares onde o consumidor fará descobertas,
receberá assistência da
equipe de loja e obterá gratificação
instantânea”!!
Cognizant!
Apple!
![Page 29: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/29.jpg)
O MELHOR DOS DOIS MUNDOS
Piperlime!
![Page 30: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/30.jpg)
O MELHOR DOS DOIS MUNDOS
Piperlime!
![Page 31: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/31.jpg)
O MELHOR DOS DOIS MUNDOS
Piperlime!
![Page 32: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/32.jpg)
O MELHOR DOS DOIS MUNDOS
Kindle!
![Page 33: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/33.jpg)
O PODER DO LUGAR
Urban Outfitters!
![Page 34: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/34.jpg)
CONEXÃO EMOCIONAL
![Page 35: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/35.jpg)
MÁS NOTÍCIAS
Dar atenção às más notícias seria um instinto humano baseado na auto preservação – conhecer os perigos para poder proteger-se melhor.!
![Page 36: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/36.jpg)
BOAS NOTÍCIAS
Por outro lado, é a esperança no futuro que nos motiva e nos permite seguir em frente.!
Warby Parker!
![Page 37: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/37.jpg)
BOAS NOTÍCIAS
Belk!
![Page 38: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/38.jpg)
BOAS NOTÍCIAS
Chipotle!
![Page 39: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/39.jpg)
VIVA POSITIVAMENTE
Coca-Cola: estabelecendo
conexões emocionais por meio de valores compartilhados
![Page 40: NRF 2013 - A conexão emocional](https://reader031.fdocumentos.tips/reader031/viewer/2022012405/545ca3deaf7959b9098b48b2/html5/thumbnails/40.jpg)
A CONEXÃO EMOCIONAL [email protected]!