Post on 22-Jul-2020
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<Notes and Disclaimers>
MThis report is produced by the trust corporation based on the contract with JICA. The contents of
this report are based on the information at the time of preparing the report which may differ
from current information due to the changes in the situation, changes in laws, etc. In addition,
the information and comments posted include subjective judgment of the trust corporation.
Please be noted that any actions taken by the users based on the contents of this report shall
be done at user’s own risk.
MNeither JICA nor the proposed corporation shall be responsible for any loss or damages
incurred by use of such information provided in this report.
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1. Executive Summary
� �� Outline of the Research and Consistency with the Development Issue
�) Overview of the Research
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13
Both Phase 1 and 2 will be based on the following business model.
h Educational materials (audio-visual, teaching plans, work sheets) to be sold directly to elementary
schools. Especially in phase 1, we will start from TOP/MOP class schools to proceed with
commercialization securely, and aim to expand into BOP class. To gain teachers deeper
understanding, we may also conduct demonstration classes or workshops. We aim to utilize
local production companies in localizing the educational materials.
i Sales to elementary schools through local sales agents, for wider distribution.
j BINUS has a joint enterprise with “Teach for Indonesia” which sends student volunteers
all over the country to teach. We aim for BINUS education dept. students to conduct
workshops in remote communities all over Indonesia.
k Educational NPO “WACANA” provides guidance for teachers all over Indonesia. As
WACANA has strong relationships with national and local governments, we aim to
acquire government budget through cooperation with them.
Especially j and k above will be studied carefully as effective means to reach BOP all
over the country.
In addition, as methods other than direct sale, feasibility of the following will be studied for
a wider sales system for full-scale commercialization.
l License sales of audio-visual educational materials to be used in cram schools. �
l Promotions in cooperation with local broadcasting stations and with SNS for awareness
and appeal.
l Secure support from local governments.
l Aim to acquire financial support from CSR/advertising budget of Japanese companies
advanced or intended to advance into Indonesia.
14
�� Remaining Issues and Countermeasures
Item Remaining Issue Countermeasure Timing Judgement for commercialization
Production cost of contents
Continue market research while continuing current test sales, build a local system for low cost production, and seek for the appropriate sales price.
Phase 1
Development of educational materials/WS
Development of educational materials/WS for other units or grades
Secure local system for continuous development (such as Indonesian University of Education). At the moment, subjects are for 7 units for grade 5 to grade 7 students. Want to expand to more units and grades.
Phase 2 or later
Sales of educational materials
Systematic and continuous sales locally
Secure local sales agents and publishers
Phase 2 or later
Promotion Promotion method Secure local partner Cooperation with mass media
Phase 2 or later
�� Plans for Commercialization
As Phase 1, continue direct sales (test sales) mainly to elementary schools, while placing efforts in
expanding all over the country incl. BOP with BINUS and Teach for Indonesia, also to secure major
local sales agents and publishers. At the same time, aim to acquire funds from local and foreign
companies, government organizations.
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