Workshop Energia de Portugal - Pitch
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Transcript of Workshop Energia de Portugal - Pitch
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Direitos de Autor
• A metodologia FastStart e a organização do Bootcamp é da responsabilidade da Fábrica de Startups S.A. detendo esta empresa todos os direitos de autor e de propriedade intelectual.
2Copyright Fábrica de Startups
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Investment Pitch
3Copyright Fábrica de Startups
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Video(Guy Kawasaki)
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10/10/30
Copyright Fábrica de Startups 5
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Objectivo
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O que é que o investidor pensa?
• O que dizes• Necessidade• Mercado• Solução• …….• Equipa• …….• Plano Finaneiro• Calendário• Saída
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• O que ele pensa– Isto vai pode crescer e
ser rentável? – Já existe evidência de
tracção?– Serão estas as pessoas
capazes de fazer istoavançar?
– Quais os riscos de istonão ter sucesso?
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Agenda
• Equipa• Problema• Solução• Tecnologia• Mercado• Marketing e Vendas• Concorrentes• Tracção• Finanças• Calendário
• Anexo 1: Modelo de Negócio• Anexo 2: Estratégia de Saída
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Equipa
• Quem é que vocês são?• Poucas palavras mas relevantes• Incluir mentores, parceiros ou fornecedores desde
que contribuam para a credibilidade• Não há problema em mostrar uma equipa
menos que perfeita• Todas as equipas têm limitações• O que importa é saber quais as limitações e como as
colmatar no futuro
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Exemplo de Equipa
• Founder and CEO• Operations Director• Functional Analyst• Chief Technology Officer• 3 x Software Developers• Marketing and Sales Director*• Social Media Marketing Specialist**• Partnerships Development Specialist**• Customer Support Specialist*
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*To be recruited ASAP **To be recruited 1st Quater 2011
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Problema
• Qual a dor que aliviamos?• Minimizar dados de “analistas” e
empresas de consultadoria• Descrever um problema com que as
pessoas se relacionam• Apresentar exemplos de clientes
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Exemplo de Problema
• Too much stress• No time and/or no knownledge to create and
implement business processes• Not willing to spend a lot of money to get others to
do it• No easy way to know if the important tasks are being
done on time, by the right people• High failure rate
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Solução
• Como vão aliviar a dor?• Assegura que a audiência entende
claramente:• O que vendem• Qual a proposta de valor• Não é o lugar para uma descrição detalhada da
tecnologia
• Evitar texto, utilizar antes diagramas, figuras ou desenhos
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Tecnologia
• Descrição da tecnologia utilizada• O poção mágica por detrás da proposta de
valor• Alianças especiais, parcerias que
possibilitam a concretização da ideia, nesta altura
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Exemplo de Tecnologia
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Exemplo de Tecnologia
• Cloud based Web 2.0 platform that makes it easy to buy, adapt, create and run business processes
• Rich content (each task includes instructions, importance, due dates, checklists, attachments, links, comments, alerts, notifications and decisions)
• Repository of all tasks done at the company
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Mercado
• Qual a dimensão do mercado em unidades monetárias? Qual a quota de mercado que este negócio pode vir a conquistar?
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Exemplo de Mercado
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Fonte: Mint.com Pre-Launch Pitch Deck
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Marketing e Vendas
• Como conquistar os primeiros10 clientes?
• Quais as principais iniciativasde marketing
• Quais as parcerias necessáriasou já existentes
• Convencer a audiência quetens uma estratégia eficaz parair para o mercado
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Exemplo de Marketing
Q4/10 Q1/11 Q2/11 Q3/11 Q4/11
Social Media Marketing (Site, Blog, Twitter, Facebook, etc.)
Search Engine Optimization
Public Relations
Partnership Development (e.g. Direct Marketing)
Internet Advertising
USA Marketing and Sales Office
Advertising (e.g. Inc. Magazine)
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Exemplo de Clientes-Alvo
• Small to Medium Size Businesses• Fast Growing Companies • Founder, CEO, Senior Management and Managers• 5 to 100 Employees• Service Sector• English as the business language*• > 15 Million in the USA, Canada and Europe (with
6 Million in the USA)*For the First Phase only. Second Phase we will add Portuguese and Spanish.
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Concorrentes
• Desrição dos principais concorrentes• Nunca subestimar a concorrência
• Investidores querem saber porque que é que a tuaempresa é melhor e não porque que é que osconcorrentes são maus.
• Nunca dizer que não existem concorrentes
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Exemplo de Concorrentes
• Web 2.0 Task Managers (Strengths: Installed Base and Ease of Use. Weaknesses: Individual, No association between tasks and No Valuable Content)
• BPM Suppliers (Strengths: Functionality and Resources. Weaknesses: Expensive, No Valuable Content and Difficult to Implement)
• Checklists and Process Diagram Publishers (Strengths: Valuable Content and Low Cost. Weaknesses: No Task Management Functionality and Slow to Implement)
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Plano Financeiro
• Quais os principais indicadores e pressupostos
• Fazer uma estimativa para os próximos 3 anos
• Fazer com que a audiência entenda ospressupostos das estimativas
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Exemplos de Pressupostos
• Monthly User Membership Fee (three levels: $29, $49 and $98)
• Process Templates created by ActionFlow (five levels: $29, $49, $98, $149 and $198)
• 3rd Party Process Templates (30% marging for ActionFlow)
• $1000 of Yearly Revenue per Customer
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Tracção
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Calendário
• Situação actual• Realizado até ao momento (últimos 6 meses)• Calendário (com principais marcos durante os
próximos anos)• Como será utilizado o capital?
• Pode ser utilizado para apresentarindicadores chave• Crescimento da equipa• Crescimento dos clientes• Expansão geográfica, etc.
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Exemplo de Calendário
S2/10 2011 2012 2013
Seed Capital
Alpha Version
Top 50 Processes
Launch Actionflow.com at DEMO
Partner Development Program
Series A
USA Marketing and Sales Team
Top 100 Processes
Launch FlowReady.com
Series B
LATAM Office
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Modelo de Negócio
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Exemplo de Estratégia de Saída
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Exemplos
• Showcasing the best startup pitch decks(http://www.pitchenvy.com/)
• Best Pitch Deck Examples on SlideShare(https://bitly.com/bundles/royrod/2)
• Mint Pich Deck (http://www.slideshare.net/hnshah/mintcom-prelaunch-pitch-deck)
• Everest(http://evr.st/investors)
• Piccsy• (http://piccsy.com/investors/)• Energia de Portugal
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Are You Ready
“Life is short. And uncertain. It is like a drop of water skittering around on a lotus leaf. You never know when it will drop off the edge and disappear. So each day is far too precious to waste. And each day that you are not radiantly alive and brimming with cheer is a day wasted”
Srikumar S. Rao
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Muito Obrigado
36Copyright Fábrica de Startups