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EditorialCom o mesmo entusiasmo com que publicamos

promoview pela primeira vez em 2006, estamos publicando o numero zero da revista Promoview.

Hoje quando olhamos para o arquivo da interface gráfica do primeiro site promoview não acreditamos em como tivemos a “cara de pau” de colocar coisa tão ruim no ar...

Mas a carencia do setor é tão grande que a nossa proposta foi bem aceita.

Incialmente lida só pelos amigos que cultivei ao longo destes 25 anos de dedicação ao mercado promo,

hoje nosso site é lido por muita gente promo. A maioria ainda não conheço, mas vou ter este prazer. Diáriamente, junto com a jornalista Antonia Goularte e sua equipe, buscamos

o que tem de melhor no mercado promocional brasileiro para entregar as novas noticias toda a manhã para você.

E agora vamos trazer semanalmente os maiores ddestaques

do marketing promocional em formato de revista. Hoje é este formato que você vai ler daqui prá frente. Na próxima semana, no próximo número, não sei... Tudo está muito beta.

Tudo está muito descartável. é iimportante dizer que hoje usamos a interenet para destacar ações em que o “presencial” é fundamental para que a campanha dê certo.

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BRINDES

EVENTOS

INCENTIVO

GENTE PROMO

INTERNET

Para incentivar a equipe e treinar os funcionários da área de varejo da GVT, a WOW! Comunicação criou

um kit inspirado no jogo WAR. Peças promocionais e uma carta com o objetivo foram alguns recursos utilizados na campanha.

Paulo Leal passa a integrar o time da Mondo Entretenimento. O executivo, que completa 20 anos de mercado, chega para desenvolver Novos Negócios da companhia no Brasil e América Latina, responsável pelas áreas de marketing e vendas. A meta da Mondo para 2009 é crescer 70 %

em ativação de patrocínios, promoção e eventos no Brasil e América Latina.

O Grupo Tortuga, inaugurou a loja conceito da IRA, marca que pretende ser referência entre os motoboys brasileiros. Para o lançamento da loja, que tem estacionamento para motos e carregadores para todas as marcas de celular, o destaque fica para a minissérie “A Saga Irada

dos Motoboys” que pode ser conferida na internet.

A Claro está promovendo a portabilidade numérica com distribuição de brindes na orla carioca. Diversos promotores estão abordando cariocas em frente a teatros, bares e praças da cidade e entregando garrafas d´água, sacos de pipoca e saquinhos

de lixo para carro. Todo o material, como rótulos, embalagens e carrocinhas de pipoca e água, contêm frases de efeito que divulgam a novidade, disponível há pouco mais de um mês na cidade do Rio de Janeiro.

A divulgação do Skol Sensation inclui ações diferenciadas. Uma blitz percorre bares e restaurantes selecionados apresentando o conceito do evento. A ação é realizada em uma limousine com casais de modelos vestidos de branco, dress code do evento, e um DVD portátil, no qual apresentam um vídeo com imagens do espetáculo. O Skol Sensation é um evento inédito no País, com milhares de pessoas reunidas de branco, em um espetáculo de performances, música eletrônica, cenografia, luz e magia.

Kit inspirado no WAR incentiva equipe de vendas

Veja PrimeiroR e v i s t a

PONTO DE VENDA

FEIRAS E EVENTOS

PROMOÇÕES EMERCHANDISING

TECNOLOGIA

FORNECEDORES

revista promoview 04

Começou a promoção “O maior prazer do mundo”. Uma série de picolés Magnum com palitos dourados foi espalhada pelo país. Quem encontrar ganhará, na hora, um MP4 player e deverá ligar para o 0800, fornecido na própria embalagem, para se inscrever e tentar ganhar um vale compras no valor de R$ 100 mil cada, para serem gastos nas lojas do Shopping Iguatemi, em São Paulo.

Estão abertas as inscrições para o Prêmio Estandesign, promovido pela revista Feira & Cia. . Ferramenta de valorização e reconhecimento aos profissionais da área de arquitetura promocional, o Prêmio EstanDesign é voltado para montadoras e agências. Este ano poderão participar estandes montados no período de 1°/07 de 2007 a 30/01 de 2009. O zoétropo é um instrumento anterior ao cinemascópio, baseado em uma série de figuras em uma tira de papel arrumados dentro de um tambor rotativo que, ao girar, dá a ilusão de que as figuras estão em movimento.

A mais recente campanha para a marca de TVs Sony Bravia dá ênfase ao movimento para divulgar a tecnologia Motionflow 200Hz. Para isso a agência Fallon fez uma analogia a um antepassado distante da tecnologia Motionflow, e desenvolveu o Bravia-Drome, o maior zoétropo do mundo de acordo com o Livro dos Recordes. O zoétropo é um instrumento anterior ao cinemascópio, baseado em uma série de figuras em uma tira de papel arrumados dentro de um tambor rotativo que, ao girar, dá a ilusão de que as figuras estão em movimento.

A B2 Experience Makers, agência de marketing promocional e de experiências do Grupo B2, escolheu a Gatto de Rua para modelagem e confecção dos uniformes utilizados por promotores e também pelos convidados VIP’s durante as ações da Skol no carnaval baiano. O Skol Folia inovou unindo a capoeira com a música eletrônica na boate Skol, misturando o ritmo da Bahia com a batida das pickups de DJ - na R ua como forma de garantir a alta qualidade visual de toda a equipe Skol na ação presencial que foi realizada.

No dia 20/02, a Nike abriu em Londres a sua mais nova loja para vender sua linha com aspecto vintage. 1948 é o nome do local, situado próximo a uma estação de trem no bairro superalternativo de Shoreditch, no leste da cidade. O design da loja quer proporcionar uma experiência diferente aos consumidores que entre outras tecnologias

fez o piso com 15.000 tênis reciclados transformado-os em borrach a, dentro do programa Nike Grind de reciclagem de artigos da marca. Além disso, todas as prateleiras são modulares e com rodinhas, facilitando a reorganização do ponto de venda para acomodar novas promoções. Junto com a loja, uma nova revista com distribuição gratuita chamada 1948 foi lançada e, sua primeira edição, celebra a abertura da loja numa das áreas mais badaladas do mundo alternativo, assim como profissionais de criação que estão trabalhando a marca Nike Sportswear.


EspecialR e v i s t a

Camarote da Brahma é o nº 1 em ações de markting

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EntrevistaR e v i s t a

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Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley

printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in theies, but also the leap

CrônicaR e v i s t a


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TecnologiaR e v i s t a

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