8/14/2019 Fidelizar... Quem? - (Fidelizar Clientes no Varejo)

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Jhmf`huby$$$ Rvfc?[oy5 Cbynf`o Bybdgb, |||$zbyfeochw$i`ol~{o}$noc

Cf~co fc }fc{o~ mf fnodochb f~}zf` ov nyf~nfd}f, ib~}bd}f nocvc rvf o~ zbyfeh~}b~

}fdgbc noco b`zo mf ~vb~ bf~ mf cbyaf}hdl o }ybib`go mf cbdv}fdo mo~ n`hfd}f~ jhh~$Noc b nyh~f f ~hdbh~ mf yfnf~~o, o jono fc cbd}fy b jhmf`hubo bhdmb cbh~ hdnh~hzo$

Nod}vmo, dfnf~~yho jvlhy vc {ovno mo nocvc f {fd~by joyb mb nbhwb$

O~ n`hfd}f~ jhh~ cfyfnfc ~hc b}fdo f }yb}bcfd}o f~{fnhb`1 Cb~, noco o docf e mhu,

f~}f {i`hno e jhf`$ ]o jhf` rvf fc cocfd}o~ mf nyh~f, rvbdmo }omo~ }fc rvf b{fy}by o~

nhd}o~ f ~flvyby b~ mf~{f~b~, f`f~ o{}bc {oy yfmvuh#`b~ ev~}bcfd}f db~ `oeb~ fc rvf }fc o

gih}o mf jyfrfd}by 'odmf ~o jhh~($$$

H~~o rvf mhufy rvf, ~f {oy nod}b mf vcb nyh~f }fco~ rvf lb~}by mf 2;& b 26& cfdo~ db~

noc{yb~ mf ~v{fycfynbmo, `lhno rvf f~~b yfmvo ~fy do ~v{fycfynbmo odmf

no~}vcfhybcfd}f jbufco~ b~ do~~b~ noc{yb~$

@olo, b fc{yf~b rvf }bd}o hdzf~}f db cbdv}fdo mo~ n`hfd}f~ jhh~, rvfc ~fd}f {yhcfhyo

b yf}ybo do nod~vco b}ybz~ mb rvfmb db~ zfdmb~$

Fd}o, o rvf jbufy? Mfhwby mf hdzf~}hy db jhmf`hubo mo~ n`hfd}f~? Hdzf~}hy do~ n`hfd}f~ jhh~

mb nodnoyydnhb? Noco noc{fd~by f~}b {fymb?

Dvdnb mfhwf mf hdzf~}hy db cbdv}fdo mb jhmf`hubo$ Dfc }bc{ovno }fd}f yoviby o~

jhh~ n`hfd}f~ mo ~fv nodnoyyfd}f$ 'bjhdb` f`f~ e ~o jhh~ b ov}yo"""($

O jono mfzf ~fy b {bynf`b mf nod~vchmoyf~ Hdmfnh~o~ ov ~fc jhmf`hmbmf mfjhdhmb1

[b~~bd}f~$ [f~~ob~ rvf do ~f hc{oy}bc fc noc{yby brvh ov b`h$ B{fdb~ noc{ybc$ Cb~,

hdnod~nhfd}fcfd}f }fc f~}f noc{oy}bcfd}o {oyrvf b} fd}o dhdlvc ~f {yfonv{ov fc

f~}vm#`o~ f nodgfn#`o~ {byb cod}by vcb f~}yv}vyb mf b}fdmhcfd}o b}yb}hzb o ~vjhnhfd}f b

{od}o mf jhmf`hu#`o~$

^f nod~hmfybyco~ byih}ybyhbcfd}f rvf f~}f~ nod~vchmoyf~ lb~}bc fc mf}fychdbmb `oeb

nfynb mf b{fdb~ 96& mo rvf nod~ocfc do c~, {omfco~ nod~hmfyby vc oief}hzo mf

nyf~nhcfd}o ~vbzf bvcfd}by f~}f lb~}o {byb >