Ibmec EMPREENDEDORISMO Prof. Marcelo Salim

Referências

1. TUTUTUTUTUhttp://blog.guykawasaki.com/UUUUUTTTTT (Blog do Guy Kawasaki); 2. TUTUTUTUTUhttp://edcorner.stanford.eduUUUUUTTTTT (Site de conteúdo para ensino de Stanford); 3. TUTUTUTUTUhttp://ocw.mit.eduUUUUUTTTTT (MIT OpenCourseWare); 4. TUTUTUTUTUwww.ted.comUUUUUTTTTT (Ideas Worth Spreading); 5. “Profit Patterns – 30 ways to anticipate and profit from strategic forces reshaping your business”; Adrian

J. Slywotzky & David Morrison; Times Books; 1999 6. “Focus – The Future of Your Company Depends On It”; Al Ries; Hyperbusiness; 1997 7. “The 22 Immutable Laws of Marketing – Violate Them at Your Own Risk!”; Al Ries & Jack Trout;

Hyperbusiness; 1994 8. “Business Model Generation”; Alexander Osterwalder; BusinessModelGeneration.com; 2010 9. “What Customers Want”; Anthony Ulwick; McGraw-Hill; 2005 10. “Bad Leadership”; Barbara Kellerman; HBR Press; 2004 11. “A Previdência Injusta”; Brian Nicholson; Geração Editorial; 2007 12. “A Estratégia do Oceano Azul”; Chan Kim & Renée Malbourgne; Campus; 2005 13. “Idéias que Colam: Por que algumas idéias pegam e outras não”; Chip Heath & Dan Heath; Campus;

2007 14. “Cauda Longa”; Chris Anderson; Campus; 2006 15. “The Green Banana Papers – Marketing Secrets for Technology Entrepreneurs”; Chris Coleman; St.

Barthélemy Press; 2001 16. “Seeing What’s Next”; Clayton Christensen; HBR Press; 2004 17. “The Innovator's Dilemma”; Clayton Christensen; HBR Press; 1997 18. “The Innovator’s Solution”; Clayton Christensen; HBR Press; 2003 19. “O Glorioso Acidente”; Clemente Nóbrega; Objetiva; 1998 20. “Risco: A Ciência e a Política do Medo”; Dan Gardner; Odisséia; 2009 21. “Job Creation in America: How Our Smallest Companies Put the Most People to Work”; David Birch;

Free Press; 1987 22. “When Pride Still Mattered: The Life of Vince Lombardi”; David Maraniss; Touchstone; 1999 23. “Google – A História do Negócio de Mídia”; David Vise & Mark Malseed; Rocco; 2007 24. “The Language of God”; Francis Collins; Free Press; 2006 25. “The Medici Effect”; Frans Johansson; Harvard Press; 2008 26. “Culturas e Organizações”; Geert Hofstede; Edições Silabo; 1991 27. “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”; Geoffrey A.

Moore; Regis McKenna; 1999 28. “Inside the Tornado”; Geoffrey A. Moore; Harper Perennial; 1999 29. “Reality Check”; Guy Kawasaki; Portfolio Press; 2009 30. “The Art of the Start”; Guy Kawasaki; Portfolio Press; 2004 31. “Cultura da Convergência”; Henry Jenkins; Aleph; 2006 32. “Super Crunchers – Por que pensar com números é a nova maneira de ser inteligente”; Ian Ayres;

Ediouro; 2008 33. “Jack Definitivo”; Jack Welch e John A. Byrne; Campus; 2001 34. “CAOS – A Criação de Uma Nova Ciência”; James Gleick, Campus, 1991 35. “Biomimicry: Innovation Inspired by Nature”; Janine Benyus; Harper Perennial; 1997 36. “Guerrilla Marketing”; Jay Conrad Levinson; Taunton Press; 2006 37. “On Intelligence”; Jeff Hawkins; Owl Books; 2004 38. “Business Plans that Work”; Jeffry Timmons, Andrew Zacharakis & Stephen Spinelli; McGraw-Hill; 2004 39. “Innumeracy”; John Allen Paulos; Hill & Wang; 2001

Ibmec EMPREENDEDORISMO Prof. Marcelo Salim

40. “O Herói de Mil Faces”; Joseph Campbell; Cultrix; 1995 41. “O Poder do Mito”; Joseph Campbell; Palas Athena; 2007 42. “Presença”; Joseph Jaworski, Peter Senge & C. Sharmer; Cultrix; 2007 43. “Boulevard of Broken Dreams”; Josh Lerner; Princeton; 2009 44. Execução: A Disciplina para Atingir Resultados”; Larry Bossidy & Ram Charan; Campus; 2004 45. “O Andar do Bêbado”; Leonard Mlodinow; Zahar; 2008 46. “Blink: A Decisão Num Piscar de Olhos”; Malcolm Gladwell; Rocco; 2005 47. “Ponto de Desequilíbrio”; Malcolm Gladwell; Rocco; 2002 48. “A Arte de Negociar”; Mark McCormack; Best Seller; 1997 49. “O Que Não Se Ensina em Harvard Business School”; Mark McCormack; Harper & Row Brasil; 1985 50. “Burn Rate – How I Survived the Golden Rush Years on the Internet”; Michael Wolff; Touchstone; 1998 51. “Hyperspace – A scientific odyssey through Parallel Universes, Time Warps and the 10 PPPPP

thPPPPP Dimension”;

Michio Kaku; Anchor Books; 1995 52. “Visions – How science will revolutionize the 21PPPPP

stPPPPP Century”; Michio Kaku; Anchor Books; 1997

53. “Slideology: the art and science of creating great presentations”; Nancy Duarte; O’Reilly; 2008 54. “Managing Oneself”; Peter Drucker; Harvard Business Review; Mar 1999 55. “They’re not employees, they’re people”; Peter Drucker; Harvard Business Review; Feb 2002 56. “A Quinta Disciplina”; Peter Senge; Best Seller; 2006 57. “Presença: Propósito Humano e o Campo do Futuro”; Peter Senge et al.; Cultrix; 2007 58. “The Blind Watchmaker – Why the evidence of evolution reveals a universe without design”; Richard

Dawkins; Norton; 1996 59. “The Selfish Gene”; Richard Dawkins; Oxford; 1976 60. “Leadership: Enhancing the lessons from experience”; Richard Hughes et al; McGraw-Hill; 2006 61. “O Grande, o Pequeno e a Mente Humana”; Roger Penrose; UNESP; 1998 62. “The Emperor’s New Mind”; Roger Penrose; Oxford; 1989 63. “The Road to Reality”; Roger Penrose; Vintage Books; 2004 64. “Teoria dos Jogos”; Ronaldo Fiani; Campus; 2006 65. “The Illusions of Entrepreneurship”; Scott Shane; Yale University Press; 2008 66. “A Vaca Roxa”; Seth Godin; Elsevier; 2003 67. “Marketing de Permissão”; Seth Godin; Elsevier; 2000 68. “Todo Marketeiro é Mentiroso”; Seth Godin; Elsevier; 2005 69. “Tribes”; Seth Godin; Portfolio; 2008 70. “A Brief History of Time”; Stephen Hawking; Bantam; 1991 71. “The Four Steps to the Epiphany”; Steven Gary Blank; Quad/Quafix; 2007 72. “Peter Drucker on the next Society”; The Economist; Nov 3-9 2001 73. “The Real Time Economy”; The Economist (Survey); Feb 2-8 2002 74. “O Mundo É Plano”; Thomas Friedman; Objetiva; 2007