Direito Empresarial - 3. Propriedade Industrial

8/18/2019 Direito Empresarial - 3. Propriedade Industrial

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COLIDÊNCIA. MARCA. NOME COMERCIAL. LEI N. 9.276/1996. RESP 1.204.488-RS

Para a aferição de eventual colidência entre denominação e marca, não se deve ater apenas à análise do

critério da anterioridade, mas também levar em consideração outros dois princípios básicos do direito pátriodas marcas: o princípio da territorialidade, correspondente ao âmbito geográfico da proteção, e o princípio daespecificidade, segundo o qual a proteção da marca, salvo quando declarado pelo INPI de alto renome ou

notória, está diretamente vinculada ao tipo de produto ou serviço, como pressuposto de necessidade de evitarerro, dúvida ou confusão entre os usuários. Hodiernamente a proteção ao nome comercial se circunscreve àunidade federativa de jurisdição da junta comercial em que registrados os atos constitutivos da empresa,podendo ser estendida a todo o território nacional se for feito pedido complementar de arquivamento nas

demais juntas comerciais. A melhor exegese do art. 124, V, da LPI (Lei n. 9.276/1996) para compatibilizaçãocom os institutos da marca e do nome comercial é que, para que a reprodução ou imitação de elementocaracterístico ou diferenciado de nome empresarial de terceiros constitua óbice ao registro da marca,que possui proteção nacional, é necessário nesta ordem: que a proteção ou nome empresarial nãogoze de tutela restrita a alguns estados, mas detenha a exclusividade sobre o uso do nome em todoterritório nacional e que a reprodução ou imitação sejam suscetíveis de causar confusão ou associaçãocom esses sinais distintivos.

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COLIDÊNCIA. MARCA. NOME COMERCIAL. LEI N. 9.276/1996. RESP 1.204.488-RS

Para a aferição de eventual colidência entre denominação e marca, não se deve ater apenas à análisedo critério da anterioridade, mas também levar em consideração outros dois princípios básicos do direito pátriodas marcas: o princípio da territorialidade, correspondente ao âmbito geográfico da proteção, e o princípio daespecificidade, segundo o qual a proteção da marca, salvo quando declarado pelo INPI de alto renome ou

notória, está diretamente vinculada ao tipo de produto ou serviço, como pressuposto de necessidade de evitarerro, dúvida ou confusão entre os usuários. Hodiernamente a proteção ao nome comercial se circunscreve àunidade federativa de jurisdição da junta comercial em que registrados os atos constitutivos da empresa,

podendo ser estendida a todo o território nacional se for feito pedido complementar de arquivamento nasdemais juntas comerciais. A melhor exegese do art. 124, V, da LPI (Lei n. 9.276/1996) para compatibilizaçãocom os institutos da marca e do nome comercial é que, para que a reprodução ou imitação de elementocaracterístico ou diferenciado de nome empresarial de terceiros constitua óbice ao registro da marca,que possui proteção nacional, é necessário nesta ordem: que a proteção ou nome empresarial nãogoze de tutela restrita a alguns estados, mas detenha a exclusividade sobre o uso do nome em todoterritório nacional e que a reprodução ou imitação sejam suscetíveis de causar confusão ou associaçãocom esses sinais distintivos.

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Direito Empresarial - 3. Propriedade Industrial

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