1. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET
2. NDICECONTENTS 02 MERCADO IMOBILIRIO: NALISE DE 2013 E
EXPECTATIVAS PARA 2014 REAL ESTATE MARKET: ANALYSIS OF 2013
EXPECTATIONNS AND 2014 78 REGIO METROPOLITANA DE CAMPINAS/SP
CAMPINAS METROPOLITAN AREA/SP 04 MERCADO BRASILEIRO DE LANAMENTOS
2013 2013 BRAZILIAN MARKET FOR REAL ESTATE DEVELOPMENT LAUNCHES 86
CURITIBA/PR CURITIBA/PR 20 REGIO METROPOLITANA DE SAO PAULO/SP SO
PAULO METROPOLITAN AREA/SP 94 DISTRITO FEDERAL/DF FEDERAL
DISTRICT/FD 30 REGIO METROPOLITANADE RIO DE JANEIRO/RJ RIO DE
JANEIRO METROPOLITAN AREA/RJ 102 VITRIA, VILA VELHA, CARIACICA E
SERRA/ES VITRIA, VILA VELHA,CARIACICA AND SERRA/ES 38 INTERIOR DE
SO PAULO/SP INTERIOR REGION OF SP/SP 110 SALVADOR, LAURO DE FREITAS
E CAMAARI/BA SALVADOR, LAURO DE FREITAS AND CAMAARI/BA 46
FORTALEZA/CE FORTALEZA/CE 118 LONDRINA/PR LONDRINA/PR 54 BELO
HORIZONTE/MG BELO HORIZONTE/MG 124 FLORIANPOLIS, PALHOA E SO JOS/SC
FLORIANPOLIS, PALHOA AND SO JOS/SC 62 SANTOS, GUARUJ, PRAIA GRANDE
E SO VICENTE SANTOS, GUARUJ, PRAIA GRANDE AND SO VICENTE/SP 132
GLOSSRIO GLOSSARY 70 PORTO ALEGRE/RS PORTO ALEGRE/RS
3. 2 ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 3ANURIO DO
MERCADO IMOBILIRIO BRASILEIRO 2013 O ltimo ano foi repleto de
grandes conquistas pa- ra o Grupo Lopes. Uma delas foi a
continuidade e consolidao do Anurio do Mercado Imobilirio
Brasileiro, estudo com informaes completas do cenrio nacional de
lanamentos, agregando conhecimento a todo setor. O reconhecimento
Inteligncia de Mercado da Lopes se deu atravs de grande repercusso
em todo mer- cado, com publicaes na mdia em mais de 120 veculos de
comunicao, incluindo matrias de capa na poca e na Exa- me, revistas
de circulao nacional. Nesta edio conseguimos comparar informaes com
os anos anteriores, possibilitando um entendimento mais amplo de
cada praa atravs da anlise da srie histrica nica do mercado
imobilirio de lanamentos, cujo grande diferencial a mesma
metodologia de pesquisa aplicada em 134 municpios. De acordo com o
Anurio do Mercado Imobilirio Brasileiro 2013, o mercado nacional de
lanamentos foi estimado em R$ 90 bilhes, o que denotou crescimento
de 13% no VGV nominal lanado em relao a 2012 (R$ 80 bi). A pesquisa
realizada pela Lopes alcanou cobertura indi- ta de 91% do total
lanado no mercado primrio nacional em 2013 (R$ 82 bi de R$ 90 bi).
A amostra detalhada composta por 1.579 empreendimentos e 196 mil
unidades. Dentre o VGV lanado, as Regies Metropolitanas de So Paulo
e do Rio de Janeiro se destacam com 51% do montante R$ 33 bi e R$
13 bi, respectivamente. Dentre as unidades lanadas, 79% so
apartamentos que apresentaram tquete mediano de R$ 385 mil a R$
5.560/m (9% superior a 2012, R$ 5.110/m). Se considerarmos que o
INCC acumulou 8% em 2013, notamos estabilidade nos pre- os dos
apartamentos. J na capital paulista, por exemplo, ob- servamos
expressiva valorizao dos apartamentos lanados, com 23% de aumento
nominal, R$ 8.470/m em 2013 ante R$ 6.870/m em 2012. Isso ocorre
devido principalmente ao alto volume de apartamentos compactos (at
49m) lanados no mercado paulista (36% do total). Quanto aos
mercados complementares ao residencial, no- tamos manuteno do nmero
de conjuntos comerciais lan- ados nacionalmente e acelerao do
segmento hoteleiro. Em 2013 a produo de conjuntos comerciais
lanados manteve- -se estvel (30 mil unidades em 2012 e 2013),
sobretudo nos tradicionais mercados paulista e carioca (1 e 2
colocados), com destaque a Curitiba na 3 posio. Em contrapartida, o
crescente turismo interno e externo, especialmente motivado pela
Copa do Mundo deste ano e as Olimpadas de 2016, im- pulsionou os
lanamentos de hotis e flats: em 2012 foram 30 empreendimentos, com
6,7 mil unidades e localizados em 17 municpios que totalizaram R$
2,1 bilhes lanados. J em 2013 foram R$ 4 bilhes de VGV lanados em
56 empreendi- mentos compostos por 11,8 mil unidades e localizados
em 27 municpios. As perspectivas do mercado imobilirio so bastante
favo- rveis e alguns fatores demogrficos constroem este cenrio. O
Brasil possui a quinta maior populao do mundo com 200 milhes de
habitantes e est vivendo o bnus demogrfico, perodo em que a populao
ativa mais numerosa que a ina- tiva, o que amplia
significativamente a demanda por imveis. Alm disso, as recentes
mudanas na estrutura familiar e nos hbitos dos brasileiros
favorecem o mercado. Podemos des- tacar o aumento do nmero de
solteiros, de casais sem filhos, de pessoas da terceira idade e a
crescente preocupao com a mobilidade urbana. Outros pontos
positivos so a baixssima taxa de desem- prego, a inflao sob
controle e o farto crdito para o mercado imobilirio (est prevista
expanso de 15% na concesso de crdito imobilirio em 2014, chegando a
R$ 126 bilhes). Vale ressaltar tambm o programa Minha Casa Minha
Vida, que at o final de 2014 ter beneficiado trs milhes de famlias.
Melhorias pblicas nos grandes centros urbanos tambm estimulam o
mercado imobilirio. Em So Paulo, chamam a ateno o trecho Leste do
Rodoanel, as novas estaes de metr e a reviso do Plano Diretor
Estratgico, todos previstos para 2014. Esto em andamento
importantes obras na capital fluminense como o Metr Barra, a
Transcarioca-BRT, o Porto Maravilha e a construo da Vila Olmpica.
No Distrito Federal e em Belo Horizonte surgiram os novos centros
administrativos. Em Braslia, destaque para a concluso das obras de
infraes- trutura no Setor Noroeste e para a recente comercializao
de 70 projees residenciais licitadas neste mesmo setor. Por essas
razes, um prazer apresentar o Anurio do Mer- cado Imobilirio
Brasileiro 2013 aos nossos parceiros incorpo- radores, investidores
e interessados no mercado imobilirio em geral. MERCADO IMOBILIRIO:
ANLISE DE 2013 E EXPECTATIVASPARA 2014 Marcos Lopes Presidente L
ast year was marked by many major accomplishments at the Lopes
Group. One of them was the continuation and consolidation of the
Annual Report of the Brazilian Real Estate Market, a study with
comprehensive information on the national scenario for real estate
launches that provides more knowledge for the entire industry. The
recognition of the Market Intelligence of Lopes was demonstrated by
the publications far- reaching effect throughout the market, with
publications in the me- dia through over 120 communication
vehicles, including cover stories in poca and Exame, two magazines
with national circula- tion. This year, we were able to compare
information with previous years, which supported a more
comprehensive understanding of each market through analysis of a
historical data series on real es- tate launches whose major
differential is the use of the same sur- vey methodology in 134
municipalities. According to the 2013 Annual Report on the Real
Estate Mar- ket, the national market for real estate launches
market is estimat- ed at R$90 billion, which indicates growth of
13% in potential sales value launched compared to 2012 (R$80
billion). The survey conducted by Lopes covered an unprecedented
91% of all launches in Brazils primary market in 2013 (R$82 billion
of R$90 billion). The detailed sample was formed by 1,579 projects
and 196,000 units. Of the total potential sales value launched, the
metropolitan areas of So Paulo and Rio de Janeiro together ac-
counted for 51%, with R$33 billion and R$13 billion, respectively.
Of the units launched, 79% were apartments with a median ticket of
R$385,000 and an average price of R$5,560/m (up 9% from R$5,110/m
in 2012). Considering that the INCC construc- tion price index
measured inflation of 8% in 2013, the apartments launched in the
period registered certain stability in prices. In So Paulo, for
instance, we observed strong appreciation in the price of the
apartments launched, with a nominal increase of 23%, from R$6,870/m
in 2012 to R$8,470/m in 2013. This is basically ex- plained by the
high volume of compact apartments (up to 49m) launched in the So
Paulo market (36% of total launches). In markets complementary to
the residential market, we noted a reduction in the number of
commercial towers launched nation- wide and accelerated activity in
the hotel segment. In 2013, com- mercial tower launches were stable
(30,000 units in 2012 and 2013) and located primarily in the
traditional markets of So Paulo and Rio de Janeiro (which ranked
first and second), followed by Curitiba in third place. On the
other hand, the growth in both local and international tourism,
driven in particular by the World Cup this year and the Olympic
Games in 2016, helped drive the market for launches of hotels and
flats: in 2012, 30 projects were launched with 6,700 units in 17
cities, for a total of R$2.1 billion launched. Meanwhile, in 2013,
56 projects were launched with 11,800 units in 27 cities, for a
total of R$4 billion launched. The outlook for the real estate
market is very favorable and cer- tain demographic factors form
this scenario. Brazil is the worlds fifth most populous country
with 200 million people and is cur- rently experiencing a
demographic bonus, a period during which the economically active
population outnumbers those not in the labor force, which
significantly helps drive demand for real estate. In addition,
recent changes in the structure of Brazilian families and in habits
also bode well for the market. Some of these changes include a
higher number of single adults, couples without children and
elderly people as well as growing concerns with urban mobil- ity.
Other favorable factors include an extremely low unemploy- ment
rate, inflation under control and the high availability of real
estate credit (mortgage lending in 2014 is projected to grow by 15%
to R$126 billion). Another important factor is the federal gov-
ernment housing program known as My Home, My Life, which by the end
of 2014 will have benefited three million families. Public
improvements in large urban centers are also driving demand in the
real estate market. In So Paulo, the projects that merit special
mention are the eastern stretch of the So Paulo Beltway, new metro
stations and the revision of the citys master plan, all of which
are scheduled for 2014. Important projects in the city of Rio de
Janeiro include the Barra Metro Station, the Transca- rioca Bus
Rapid Transit project, the Porto Maravilha urban im- provement
project and the Olympic Village. In the Federal District and Belo
Horizonte, we saw the construction of new municipal administrative
centers. In Braslia, the highlight was the conclusion of
infrastructure works in the Northeast Sector and the recent sale of
70 residential areas in the same sector that were part of a bid-
ding process. As you can see, it has been a pleasure for me to
present the 2013 Annual Report of the Real Estate Market to our
partner devel- opers, investors and those with a general interest
in the real estate market. REAL ESTATE MARKET: ANALYSIS OF 2013 AND
OUTLOOKFOR 2014 Marcos Lopes Chief Executive Officer Funds from
savings accounts, estimated by the Brazilian Savings and Loan Trade
Association (ABECIP). Estimates from Caixa Econmica Federal for the
MHML housing program. Recursos da caderneta de poupana, estimativa
Abecip. Previso da Caixa Econmica Federal para o programa
MCMV.
4. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 4 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 5ANURIO DO MERCADO IMOBILIRIO BRASILEIRO
2013 MERCADO BRASILEIRO DE LANAMENTOS 20132013 BRAZILIAN MARKET FOR
REAL ESTATE PROJECT LAUNCHES RIO DE JANEIRO/RJ FLORIANPOLIS/SC
PORTO ALEGRE/RS FORTALEZA/CE DISTRITO FEDERAL/DF SO PAULO/SP
LONDRINA/PRINTERIOR DE SO PAULO/SP SANTOS/SP CAMPINAS/SP VITRIA/ES
SALVADOR/BA BELO HORIZONTE/BH CURITIBA/PR
5. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 6 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 7ANURIO DO MERCADO IMOBILIRIO BRASILEIRO
2013 Caro leitor, Elaborar o Anurio do Mercado Imobilirio
Brasileiro um grande desafio, dada a extenso territorial do nosso
pas e, consequentemente, a complexidade do mapeamento do mercado
nacional. Em 2013 foram mais de 1.500 empreendimentos lanados em
uma cobertura geogrfica de 134 municpios. Entre profissionais de
Inteligncia de Mercado, Marketing e especialistas de cada praa,
foram envolvidos diretamente mais de 40 colaboradores do Grupo
Lopes. Para uma coleta ainda mais abrangente e assertiva, nesta
edio contamos com um novo parceiro: a consultoria Geoimvel. O
estudo foi desenvolvido ao longo de 12 meses, incluindo coleta,
cadastro e validao de dados, alm de anlises e edio do material. Ao
final, temos este relatrio completo sobre empreendimentos
imobilirios lanados no Brasil, que torna possvel identificar o
posicionamento e as tendncias de cada mercado. O trabalho da rea de
Inteligncia de Mercado ocorre durante todo ano, com a publicao de
estudos peridicos sobre oferta e demanda do mercado imobilirio.
Acompanhe este trabalho em nosso novo portal e saiba mais detalhes
na ltima pgina deste anurio:
www.lopes.com.br/dados-mercado-imobiliario Bom proveito! Caio
Augusto Pereira Executivo de Inteligncia de Mercado Dear reader,
Preparing the Annual Report of the Brazilian Real Estate Market
represents a major challenge, given the vast size of the country
and consequently the complexity involved in mapping the national
market.In 2013, over 1,500 projects were launched in a geographic
area of 134 municipalities.This project directly involved more than
40 employees from the Lopes Group, which included Business
Intelligence and Marketing professionals as well as specialists on
each market.To ensure even more comprehensive and accurate data
collection, in this year's edition we received the support of a new
partner, the consulting firm Geoimvel. The study was conducted over
the course of 12 months, which included data collection,
registration and validation, as well as analyses and editorial
production.In the end, we arrived at this comprehensive report on
the real estate projects launched in Brazil, which makes it
possible to identify positioning and trends in each market. The
work of the Market Intelligence Department lasts the entire year,
with the publication of regular studies on supply and demand in the
real estate market.We invite you to accompany this work on our new
portal, which you can learn more about on the last page of this
report: www.lopes.com.br/dados-mercado-imobiliario Enjoy! Caio
Augusto Pereira Market Intelligence Executive VGV LANADO POR
MERCADO - BRASIL 2013/ PSV LAUNCHED BY MARKET BRAZIL. 2013 REGIO
LOCATION ESTADO STATE VGV LANADO (MM) LAUNCHED PSV (M) % % % ACUM.
% REGIO METROPOLITANA DE SO PAULO/ SO PAULO METROPOLITAN AREA SP R$
33.319 36,9% 37% REGIO METROPOLITANA DO RIO DE JANEIRO/ RIO DE
JANEIRO METROPOLITAN AREA RJ R$ 12.932 14,3% 51% INTERIOR SO PAULO/
INTERIOR REGION OF SP SP R$ 6.836 7,6% 59% FORTALEZA CE R$ 3.440
3,8% 63% BELO HORIZONTE E/ AND BETIM MG R$ 2.823 3,1% 66% SANTOS,
GUARUJ, PRAIA GRANDE E/ AND S. VICENTE SP R$ 2.729 3,0% 69% PORTO
ALEGRE RS R$ 2.510 2,8% 71% REGIO METROPOLITANA DE CAMPINAS/
CAMPINAS METROPOLITAN AREA SP R$ 2.339 2,6% 74% RECIFE, JABOATO DOS
GUARARAPES E/ AND OLINDA PE R$ 2.318 2,6% 77% GOINIA E/ AND
APARECIDA DE GOINIA GO R$ 2.236 2,5% 79% CURITIBA PR R$ 2.116 2,3%
81% DISTRITO FEDERAL/ FEDERAL DISTRICT DF R$ 1.630 1,8% 83% VITRIA,
VILA VELHA, CARIACICA E/ AND SERRA ES R$ 1.627 1,8% 85% SALVADOR,
LAURO DE FREITAS E/ AND CAMAARI BA R$ 1.521 1,7% 87% LONDRINA PR R$
1.093 1,2% 88% FLORIANPOLIS, PALHOA E/ AND SO JOS SC R$ 778 0,9%
89% MANAUS AM R$ 693 0,8% 90% NATAL E/ AND PARNAMIRIM RN R$ 492
0,5% 90% BELM PA R$ 490 0,5% 91% OUTROS/ OTHERS - R$ 8.472 9,4%
100% TOTAL/ TOTAL - R$ 90.394 100% 100% R$ 8,5 bi em VGV
complementar estimado lanado em outros municpios que no foram
contemplados na pesquisa2 R$8.5 billion in estimated additional PSV
in other locations not contemplated by this study 9% 91% MERCADO
BRASILEIRO DE LANAMENTOS 20132013 BRAZILIAN MARKET FOR REAL ESTATE
PROJECT LAUNCHES Anurio do Mercado Imobilirio Brasileiro uma
pesquisa quantitativa contnua realizada pela rea de Inteligncia de
Mercado da Lopes cujo objetivo determinar o tamanho e analisar sob
diversas caractersticas o mercado de lanamentos do pas atravs do
monitoramento de empreendimentos residenciais verticais, conjuntos
comerciais, hotis e flats lanados em 134 municpios. A regio
monitorada corresponde respectivamente a 36% da populao, 53% do PIB
e 74% dos domiclios tipo apartamento do Brasil em 2013. O VGV
lanado em 2013 foi estimado em R$ 90 bilhes, aumento de 13% em
relao a 2012 (R$ 80 bilhes). Em 2013, a amostra do Anurio foi
composta por 1.579 empreendimentos, 3.001 torres e 196.292 imveis
lanados em 2013 pela Lopes e/ou por empresas concorrentes em 98
municpios que totalizaram R$ 82 bilhes em lanamentos, 91% do VGV
total lanado no pas (R$ 90 bi). Veja a produo dos mercados por
regio e explicao sobre amostra da pesquisa: The Annual Report of
the Brazilian Real Estate Market is an ongoing and quantitative
survey conducted by the Market Intelligence Department of Lopes
that aims to determine the size of the countrys market for real
estate launches and to analyze it by monitoring the vertical
residential projects, corporate towers, hotels and flats launched
in 134 cities.The region monitored accounts for 36% of the
population, 53% of the GDP and 74% of residential apartments in
Brazil in 2013.The total potential sales value (PSV) launched in
2013 was estimated at R$90 billion, increasing 13% compared to 2012
(R$80 billion). In 2013, the Annual Report sample was formed by
1,579 projects, 3,001 towers and 196,292 properties launched in
2013 by Lopes and/or its competitors in 98 cities, which amounted
to R$82 billion in launches, or 91% of the total PSV launched in
the country (R$90 billion). Market data by region and an
explanation of the research sample follow: R$ 81,9 bilhes lanados
nos principais mercados brasileiros, detalhados na pesquisa
realizada pela Lopes/ R$81.9 billion launched in the key Brazilian
markets detailed in the study conducted by Lopes Dados de 2013
projetados segundo metodologia do IBGE. Demais capitais no
monitoradas e municpios com mercado imobilirio relevante (municpios
com mais de 20.000 domiclios do tipo apartamento)./ 2013 data
projected based on IBGE methodology. Other state capitals that are
not monitored and cities with relevant real estate markets
(municipalities with over 20,000 residential apartments).
6. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 8 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 9ANURIO DO MERCADO IMOBILIRIO BRASILEIRO
2013 33,32 12,93 6,84 3,44 2,82 2,73 2,51 2,34 2,32 2,24 2,12 1,63
1,63 1,52 1,09 0,78 0,69 0,49 0,49 8,47 A maioria dos mercados
cresceram ou permaneceram estveis quanto ao VGV lanado. Os mercados
que cresceram em relao a 2012 foram Regio Metropolitana de Campinas
(+77%), Belm (+51%), Fortaleza (+43%), Regio de Vitria (+23%),
Regio do Recife (+21%), Regio Metropolitana de So Paulo (+17%),
Regio Metropolitana do Rio de Janeiro (+16%), Regio de Goinia
(+15%). Curitiba (+5%) e Baixada Santista (+0,1%) apresentaram
estabilidade, enquanto 7 praas sofreram reduo no VGV lanado. So
elas: Porto Alegre (-16%), Regio de Belo Horizonte (-28%), Regio de
Natal (-30%), Manaus (-32%), Regio de Salvador (-43%), Regio de
Florianpolis (-47%) e Distrito Federal (-51%). Most markets either
grew or remained flat in terms of the potential sales value (PSV)
launched. The markets recording growth in relation to 2012 were the
Campinas Metro Area (+77%), Belm (+51%), Fortaleza (+43%), Vitria
Region (+23%), Recife Region (+21%), So Paulo Metro Area (+17%),
Rio de Janeiro Metro Area (+16%), Goinia Region (+15%). Curitiba
(+5%) and the Santos Region (+0.1%) were stable, while 7 regions
recorded contraction in the PSV launched in the period, namely:
Porto Alegre (-16%), Belo Horizonte Region (-28%), Natal Region
(-30%), Manaus (-32%), Salvador Region (-43%), Florianpolis Region
(-47%) and the Federal District (-51%). VGV LANADO POR MERCADO
(R$/BI) BRASIL, 2013/ PSV LAUNCHED BY MARKET (R$ BILLION) BRAZIL,
2013 90,39 bi Total Brasil/Total Brazil e regio, detalhe na pgina
9. A Regio Metropolitana de Campinas e a Baixada Santista tiveram
aumento na amostra em comparao a 2012 e a comparao citada refere-se
a mesma amostra de 2012./ and region, detailed in the table on page
9. Although the Campinas Metro Area and Santos Region registered
increases in their sample size compared to 2012, the comparison
cited is based on the same sample size used in 2012. RMSP/ SPMA
RMRJ/ RJMA InteriorSP/ Interior Region SP Fortaleza BH1 Santos1
P.Alegre RMC/ MRC Recife1 Goinia1 Curitiba DF Vitria1 Salvador1
Londrina Florian- polis1 Manaus Natal1 Belm Outros Regio
Metropolitana de So Paulo e Regio Metropolitana do Rio de Janeiro
so os principais mercados brasileiros, com 51% do VGV total lanado
em 2013.Ao acrescentar 5 praas, Interior de So Paulo, Fortaleza,
Regio de Belo Horizonte, Baixada Santista e Porto Alegre, atinge-se
71% do mercado.Vale destacar a representatividade do Estado de So
Paulo no mercado nacional com 55% do VGV total lanado em 2013, mais
de R$ 45 bi./ The So Paulo Metropolitan Area and Rio de Janeiro
Metropolitan Area are two of Brazils key markets, accounting for
51% of the total PSV launched in 2013. If we add 5 other regions,
namely the Interior Region of So Paulo State, Fortaleza, Belo
Horizonte Region, Santos Region and Porto Alegre, we reach 71% of
the market. Note that the state of So Paulo alone accounted for 55%
of the total PSV launched in Brazil in 2013, or over R$45 billion.
No mapa abaixo, possvel observar o desempenho de cada praa quanto
ao nmero de lanamentos, unidades e VGV lanado em 2013./ The
following map shows the performance of each market in terms of
number of launches, units and PSV launched in 2013. DADOS GERAIS DO
MERCADO PRINCIPAIS MERCADOS BRASILEIROS, 2013/ GENERAL MARKET DATA
KEY BRAZILIAN MARKETS, 2013 BRASIL/ BRAZIL CIDADES VGV LANADO MM
(R$) CITIES PSV LAUNCHED MM (R$) 10.000 33.320 3.000 9.999 2.000
2.999 1.000 1.999 490 999 ESTADOS/ STATES PASES/ COUNTRIES OCEANO/
OCEAN ARGENTINA BOLVIA PARAGUAY MT AM RO MS PR MG RS SC RJ ES BA PI
MA TO PA CE PE AL SE PB RN RECIFE / JABOATO / OLINDA L: 61 U: 7.179
VGV/PSV: 2.318 SALVADOR / LAURO DE FREITAS / CAMAARI L: 27 U: 2.592
VGV/PSV: 1.521 VITRIA / CARIACICA VILA VELHA / SERRA L: 53 U: 5.705
VGV/PSV: 1.627 PORTO ALEGRE L: 59 U: 4.761 VGV/PSV: 2.510 CAMPINAS/
REGIO METROPOLITANA L: 47 U: 7.386 VGV/PSV: 2.339 L: NMERO DE
LANAMENTOS/ NUMBER OF LAUNCHES U: UNIDADES LANADAS/ UNITS LAUNCHED
VGV: VGV LANADO R$ MM/ PSV: PSV LAUNCHED IN R$ (M) BELM L: 10 U:
1.018 VGV/PSV: 490 MANAUS L: 11 U: 1.589 VGV/PSV: 693 FLORIANPOLIS
/ PALHOA / SO JOS L: 16 U: 1.537 VGV/PSV: 778 SO PAULO/ REGIO
METROPOLITANA L: 497 U: 68.749 VGV/PSV: 33.319 CURITIBA L: 53 U:
5.703 VGV/PSV: 2.116 LONDRINA L: 20 U: 2.942 VGV/PSV: 1.093 BH /
BETIM L: 123 U: 6.586 VGV/PSV: 2.823 DISTRITO FEDERAL L: 21 U:
3.002 VGV/PSV: 1.630 GOINIA / APARECIDA L: 47 U: 6.593 VGV/PSV:
2.236 INTERIOR SP L: 201 U: 26.855 VGV/PSV: 6.836 NATAL /
PARNAMIRIM L: 16 U: 1.418 VGV/PSV: 492 FORTALEZA L: 52 U: 7.832
VGV/PSV: 3.440 RIO DE JANEIRO/ REGIO METROPOLITANA L: 206 U: 28.581
VGV/PSV: 12.932 SANTOS / PRAIA GRANDE / SO VICENTE / GUARUJ L: 59
U: 6.264 VGV/PSV: 2.729
7. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 10 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 11ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 Quanto aos empreendimentos lanados nos principais
mercado brasileiros: a) 85% foram residenciais verticais; b) 11%
comerciais; c) 4% hotis e flats. O nmero de unidades lanadas em
2013 foi de 196.292. O preo mediano geral de um lanamento realizado
no Brasil R$ 6.220/m aumento de 11% em relao a 2012 (R$ 5.590/m).
Para apartamentos o preo mediano R$ 5.560/ m, conjuntos comerciais
R$ 8.360/m e hotis/flats R$ 14.800/m. Em relao a 2012, verifica-se
maior valorizao em hotis/flats, 28% (R$ 11.530/m em 2012), seguido
por residenciais verticais com 9% (R$ 5.110/m). Conjuntos
comerciais apresentou queda de -1% (R$ 8.460/m). Devida a ampliao
da amostra detalhada, no indica-se comparao direta com os nmeros
totais de produo de edies anteriores./ Regarding projects launched
in Brazils key markets: a) 85% were vertical residential projects;
b) 11% were Office Suite projects; c) 4% were hotels and flats. The
number of units launched in 2013 was 196,292. The median price of
launches in Brazil was R$6,220/m, increasing 11% from 2012
(R$5,590/m). The median price for apartments was R$5,560/m, for
Office Suite towers was R$8,360/m and for hotels/flats was
R$14,800/m. Compared to 2012, we observed greater price
appreciation in hotels/flats of 28% (R$11,530/m in 2012), followed
by vertical residential projects with 9% (R$5,110/ m). Office Suite
projects registered a decline of -1% (8,460/m). Due to the
expansion of the sample size, we do not recommend a direct
comparison with the total production figures in previous editions.
DADOS GERAIS POR TIPO DE EMPREENDIMENTO - PRINCIPAIS MERCADOS
BRASILEIROS, 2013/ OVERVIEW BY TYPE OF PROJECT - KEY BRAZILIAN
MARKETS, 2013 TIPO DE EMPREENDIMENTO/ TYPE OF PROJECT NMERO DE
EMPREENDIMENTOS/ NO . OF PROJECTS TORRES/ TOWERS UNIDADES LANADAS/
UNITS LAUNCHED VGV (M)/ PSV (M) PREO M2 MEDIANO/ MEDIAN PRICE/ M
RESID. VERTICAL/ VERTICAL RESIDENTIAL 1.342 2.735 154.481 R$ 65.886
R$ 5.560 COMERCIAL/ OFFICE SUITE 181 208 30.004 R$ 12.029 R$ 8.360
FLAT/HOTEL/ FLAT/HOTEL 56 58 11.807 R$ 4.006 R$ 14.800 TOTAL/ TOTAL
1.579 3.001 196.292 R$ 81.922 R$ 6.220 UNIDADES LANADAS POR MERCADO
(MIL) - PRINCIPAIS MERCADOS BRASILEIROS, 2013/ UNITS LAUNCHED BY
MARKET - KEY BRAZILIAN MARKETS (K), 2013 RMSP/ SPMA RMRJ/ RJMA
InteriorSP/ Interior Region SP Fortaleza BH1 Santos1 P.Alegre RMC/
MRC Recife1 Goinia1 Curitiba DF Vitria1 Salvador1 Londrina Florian-
polis1 Manaus Natal1 Belm 68,75 28,58 26,86 7,83 6,59 6,26 4,76
7,39 7,18 6,59 5,70 3,00 5,71 2,59 2,94 1,54 1,59 1,42 1,02 e
regio, detalhe na tabela na pgina 9./ and region, detail on table
on page 9. 196.292 unidades/ units Total Brasil/Total Brazil DADOS
GERAIS/ OVERVIEW EMPREENDIMENTOS/ PROJECTS Residencial vertical/
Vertical residential 1.342 (85%) Comercial/ Office Suite 181 (11%)
Flat/Hotel/ Flat/Hotel 56 (4%) Total/ Total1.579 TORRES/ TOWERS
Residencial vertical/ Vertical residential 2.735 (91%) Comercial/
Office Suite 208 (7%) Flat/Hotel/ Flat/Hotel 58 (2%) Total/
Total3.001 UNIDADES LANADAS/ UNITS LAUNCHED Residencial vertical/
Vertical residential 154.481 (79%) Comercial/ Office Suite 30.004
(15%) Flat/Hotel/ Flat/Hotel 11.807 (6%) Total/ Total196.292
UNIDADES MDIA POR EMPREENDIMENTO/ AVERAGE UNITS PER PROJECT
Residencial vertical/ Vertical residential115 Comercial/ Office
Suite166 Flat/Hotel/ Flat/Hotel211 Total/ Total124 VGV LANADO (R$)/
PSV OF PROJECTS LAUNCHED (R$) Residencial vertical/ Vertical
residential 65,9 bi/ B (80%) Comercial/ Office Suite 12,0 bi/ B
(15%) Flat/Hotel/ Flat/Hotel 4 bi/ B (5%) Total/ Total 81,9 bi/ B
VGV MDIO POR EMPREENDIMENTO (R$)/ AVERAGE PSV PER PROJECT (R$)
Residencial vertical/ Vertical residential 49 mi/ M Comercial/
Office Suite 66 mi/ M Flat/Hotel/ Flat/Hotel 72 mi/ M Total/ Total
52 mi/ M PREOS/ PRICES TQUETE MEDIANO (R$)/ MEDIAN TICKET (R$)
Residencial vertical/ Vertical residential 385 mil/ K Comercial/
Office Suite 363 mil/ K Flat/Hotel/ Flat/Hotel 349 mil/ K Total/
Total 379 mil/ K PREO M MEDIANO (R$)/ MEDIAN PRICE/M2 (R$)
Residencial vertical/ Vertical residential5.560/m Comercial/ Office
Suite8.360/m Flat/Hotel/ Flat/Hotel14.800/m Total/ Total6.220/m
Atravs dos dados gerais da pesquisa, algumas estatsticas relevantes
foram definidas, como: a) Nmero de empreendimentos, torres e
unidades lanadas por tipo de empreendimento; b) Nmero mdio de
unidades por empreendimento; c) VGV lanado total e mdio por tipo de
empreendimento; d) Tquete mediano e Preo m mediano por tipo de
empreendimento./ Based on the surveys general data, we defined
certain relevant statistics, such as: a) Number of projects, towers
and units launched by type of project; b) Average number of units
per project; c) Total and average PSV launched by type of project;
d) Median ticket and median price/m by type of project.
8. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 12 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 13ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 TOP 10 MUNICPIOS POR VGV LANADO, 2013/ TOP 10
MUNICIPALITIES BY PSV LAUNCHED, 2013 MUNICPIO/ CITY NMERO DE
EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/ TOWERS UNIDADES LANADAS/
UNITS LAUNCHED VGV (MM)/ PSV (M) % VGV/ % PSV SO PAULO 327 435
39.520 R$ 24.373 46% RIO DE JANEIRO 139 315 21.155 R$ 10.294 20%
FORTALEZA 52 95 7.832 R$ 3.440 6% BELO HORIZONTE 111 146 5.073 R$
2.576 5% PORTO ALEGRE 59 73 4.761 R$ 2.510 5% CURITIBA 53 95 5.703
R$ 2.116 4% GOINIA 44 63 5.777 R$ 2.097 4% SANTOS 32 34 4.104 R$
1.863 4% S. BERNARDO DO CAMPO 29 39 5.433 R$ 1.690 3% GUARULHOS 27
50 5.504 R$ 1.668 3% TOTAL/ TOTAL 873 1.345 104.862 R$ 52.627 100%
DADOS GERAIS POR MERCADO - PRINCIPAIS MERCADOS BRASILEIROS, 2013/
OVERVIEW BY MARKET KEY BRAZILIAN MARKETS, 2013 REGIO/ LOCATION
ESTADO/ STATE NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/
TOWERS UNIDADES LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M) REGIO
METROPOLITANA DE SO PAULO/ SO PAULO METROPOLITAN AREA SP 497 741
68.749 R$ 33.319 REGIO METROPOLITANA RIO DE JANEIRO/ RIO DE JANEIRO
METROPOLITAN AREA RJ 206 433 28.581 R$ 12.932 INTERIOR SO PAULO/
INTERIOR REGION OF SP SP 201 648 26.855 R$ 6.836 FORTALEZA CE 52 95
7.832 R$ 3.440 BELO HORIZONTE E/AND BETIM MG 123 227 6.586 R$ 2.823
SANTOS, GUARUJ, PRAIA GRANDE E/AND S. VICENTE SP 59 67 6.264 R$
2.729 PORTO ALEGRE RS 59 73 4.761 R$ 2.510 REGIO METROPOLITANA DE
CAMPINAS/ CAMPINAS METROPOLITAN AREA SP 47 125 7.386 R$ 2.339
RECIFE, JABOATO DOS GUARARAPES E/AND OLINDA PE 61 93 7.179 R$ 2.318
GOINIA E/AND APARECIDA DE GOINIA GO 47 72 6.593 R$ 2.236 CURITIBA
PR 53 95 5.703 R$ 2.116 DISTRITO FEDERAL/ FEDERAL DISTRICT DF 21 28
3.002 R$ 1.630 VITRIA, SERRA, CARIACICA E/AND VILA VELHA ES 53 92
5.705 R$ 1.627 SALVADOR, LAURO DE FREITAS E/AND CAMAARI BA 27 50
2.592 R$ 1.521 LONDRINA PR 20 48 2.942 R$ 1.093 FLORIANPOLIS,
PALHOA E/AND SO JOS SC 16 31 1.537 R$ 778 MANAUS AM 11 47 1.589 R$
693 NATAL E/AND PARNAMIRIM RN 16 24 1.418 R$ 492 BELM PA 10 12
1.018 R$ 490 TOTAL/ TOTAL - 1.579 3.001 196.292 R$ 81.922 Dez
municpios representam 64% do VGV total lanado (R$ 53 bi de R$ 82
bi): So Paulo, Rio de Janeiro, Fortaleza, Belo Horizonte, Porto
Alegre, Curitiba, Goinia, Santos, So Bernardo do Campo e
Guarulhos,. Destaque para So Bernardo do Campo que no estava no Top
10 em 2012 e este ano encontra-se na 9 colocao./ Ten municipalities
account for 64% of the total PSV launched (R$53 billion of R$82
billion): So Paulo, Rio de Janeiro, Fortaleza, Belo Horizonte,
Porto Alegre, Curitiba, Goinia, Santos, So Bernardo do Campo and
Guarulhos.The was highlight So Bernardo do Campo, which was not
among the Top 10 in 2012 and this year ranked ninth. O quadro
abaixo complementa dados gerais por mercado citados na pgina 9:/
The following table complements the general data by market shown on
page 9: 13% 20,25 53% 78,45 29% 43,36 5% 7,14 UNIDADES LANADAS POR
DORMITRIO (MIL)1 UNITS LAUNCHED PER BEDROOM (K)1 0 e/and 1 2 3 4 ou
mais or more UNIDADES LANADAS POR TRIMESTRE (MIL) UNITS LAUNCHED
PER QUARTER (K) 1 TRI 1st Q 2 TRI 2nd Q 3 TRI 3rd Q 4 TRI 4th Q As
anlises desta pgina retratam os apartamentos lanados em 2013 nos
principais mercados brasileiros (154.481 apartamentos).Veja os
grficos de unidades lanadas por n de dormitrios, rea privativa e
trimestre./ The analyses on this page cover apartments launched in
2013 in key Brazilian markets (154,481 apartments). See the charts
on units launched by number of bedrooms, useful area and quarter: A
distribuio de unidades lanadas por dormitrio manteve-se estvel em
relao a 2012. O maior volume de apartamentos lanados no Brasil
possui 2 dormitrios (78 mil unidades ou 53% do total).Apartamentos
com 2 ou 3 dormitrios representam 82% do total lanado, 13% possuem
0 ou 1 dormitrio e 5% possuem 4 dormitrios ou mais. / The
distribution of units launched by number of bedrooms remained
stable compared to 2012. Most apartments launched in Brazil have 2
bedrooms (78,000 units, 53% of the total).Apartments with 2 or 3
bedrooms represent 82% of all new property launches, with 0- to
1-bedroom apartments accounting for 13% and apartments with 4 or
more bedrooms accounting for 5%. Verifica-se 2 picos de lanamentos,
segundo e quarto trimestre, 29% e 31% das unidades lanadas
respectivamente. J o primeiro e o terceiro trimestres sofrem
sazonalidade e recebem 22% e 18% do total lanado./ Two peaks of
launches were recorded in the second and fourth quarters, with
these two periods accounting for 29% and 31% of the units launched
in the year, respectively. On the other hand, the first and third
quarters, which are impacted by seasonality, accounted for 22% and
18% of all units launched, respectively. A distribuio dos
apartamentos por rea privativa tambm manteve- se estvel em relao a
2012, sendo 67% at 69m, 83% at 89m e 90% at 109m. / The
distribution of apartments by private useful area also remained
stable from 2012, with 67% up to 69m, 83% up to 89m and 90% up to
109m. APARTAMENTOS/ APARTMENTS at/ up to 29 30 a/ to 39 40 a/ to 49
50 a/ to 69 70 a/ to 89 90 a/ to 109 110 a/ to 129 130 a/ to 149
150 a/ to 169 170 a/ to 199 200 a/ to 249 250 a/ to 299 At/ up to
69 m: 67% At/ up to 89 m: 83% At/ up to 109 m: 90% 1. Somente
unidades tipo./1. Only these units types. m2 APARTAMENTOS LANADOS -
PRINCIPAIS MERCADOS BRASILEIROS, 2013 APARTMENTS LAUNCHED - KEY
BRAZILIAN MARKETS, 2013 UNIDADES LANADAS POR REA PRIVATIVA (MIL)1 /
UNITS LAUNCHED PER PRIVATE USEFUL AREA (K)1 APARTAMENTOS LANADOS -
PRINCIPAIS MERCADOS BRASILEIROS, 2013/ APARTMENTS LAUNCHED - KEY
BRAZILIAN MARKETS, 2013 APARTAMENTOS LANADOS - PRINCIPAIS MERCADOS
BRASILEIROS, 2013 APARTMENTS LAUNCHED - KEY BRAZILIAN MARKETS, 2013
300 ou mais or more 2% 2,24 5% 7,40 25% 37,54 35% 52,40 16% 24,52
7% 10,05 4% 5,49 2% 2,90 2% 2,41 1% 1,63 1% 1,60 0% 0,46 0% 0,55
22% 33,45 29% 45,45 18% 28,03 31% 47,56
9. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 14 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 15ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 O preo mediano dos apartamentos no Brasil R$
5.560/m, 9% superior a 2012 (R$ 5.110/m). Veja grficos de preos m
por n de dormitrios e rea privativa:/ The median price of
apartments in Brazil is R$5,560/m, increasing 9% from 2012
(R$5,110/m). See the charts on prices/m per number of bedrooms and
private useful area: APARTAMENTOS/ APARTMENTS PREO M2 MEDIANO POR N
DORMITRIO12 MEDIAN PRICE/M2 BY NUMBER OF BEDROOMS12 0 e/and 1 2 3 4
ou mais or more Somente unidades tipo. Mnimo de duas tipologias
para cada cruzamento./ Only these unit types. Minimum of 2
typologies for each cross-referenced data. m2 Em geral os
apartamentos de 40 a 89m, que so a grande maioria de unidades
produzidas (2 e 3 dormitrios bsico) esto abaixo do preo mediano
nacional. J o 3 e 4 dormitrios (90m ou mais) junto com os compactos
(at 39m) apresentam preos superiores a mdia./ In general,
apartments between 40m and 89m, which represent the majority of the
units launched (2 and 3 basic bedrooms), are priced below the
national median. Meanwhile, 3- and 4-bedroom apartments (90m or
more), together with compact apartments (up to 39m), registered
prices above the average. PREO M MEDIANO POR REA PRIVATIVA12 /
MEDIAN PRICE/M2 PER PRIVATE USEFUL AREA12 APARTAMENTOS LANADOS -
PRINCIPAIS MERCADOS BRASILEIROS, 2013/ APARTMENTS LAUNCHED - KEY
BRAZILIAN MARKETS, 2013 APARTAMENTOS LANADOS - PRINCIPAIS MERCADOS
BRASILEIROS, 2013 APARTMENTS LAUNCHED - KEY BRAZILIAN MARKETS, 2013
R$ 7.250 R$ 7.260 R$ 4.330 R$ 5.150 R$ 5.510 R$ 5.870 R$ 6.030 R$
6.310 R$ 8.160 R$ 7.040 R$ 7.670 R$ 9.050 R$ 11.190 R$ 7.140 R$
4.950 R$ 5.420 R$ 8.060 at/ up to 29 30 a/ to 39 40 a/ to 49 50 a/
to 69 70 a/ to 89 90 a/ to 109 110 a/ to 129 130 a/ to 149 150 a/
to 169 170 a/ to 199 200 a/ to 249 250 a/ to 299 300 ou mais/ or
more R$ 5.560 Preo do m mediano no Brasil Median price/m Brazil
8.470 7.380 6.740 6.600 6.430 6.360 6.290 6.230 6.080 5.860 5.710
5.640 5.500 5.380 5.320 5.320 5.230 5.180 5.120 5.000 4.990 4.800
4.770 4.750 4.670 4.620 4.620 4.620 4.610 4.580 4.550 4.350 4.340
4.310 4.110 4.050 4.040 3.970 3.930 3.770 3.700 3.700 3.660 3.610
3.510 3.510 3.500 3.420 3.200 3.190 3.020 2.880 2.880 PREO M2
MEDIANO POR MUNICPIO12 / MEDIAN PRICE/M PER CITY 12 APARTAMENTOS/
APARTMENTS APARTAMENTOS LANADOS - PRINCIPAIS MERCADOS BRASILEIROS,
2013/ APARTMENTS LAUNCHED - KEY BRAZILIAN MARKETS, 2013 SO PAULO
(SP) NITERI (RJ) SANTANA DE PARANABA (SP) RECIFE (PE) CAMPINAS (SP)
RIO DE JANEIRO (RJ) PORTO ALEGRE (RS) SANTOS (SP) DISTRITO FEDERAL
(DF) SO CAETANO DO SUL (SP) FORTALEZA (CE) SALVADOR (BA) SO VICENTE
(SP) JABOATO DOS GUARARAPES (PE) VITRIA (ES) GUARUJ (SP) OSASCO
(SP) SO BERNARDO DO CAMPO (SP) SANTO ANDR (SP) CURITIBA (PR)
FLORIANPOLIS (SC) GUARULHOS (SP) DIADEMA (SP) BELO HORIZONTE (MG)
BARUERI (SP) BELM (PA) CAMPOS DOS GOYTACAZES (RJ) PAULNIA (SP)
JUNDIA (SP) OLINDA (PE) LIMEIRA (SP) MANAUS (AM) NATAL (RN) VILA
VELHA (ES) LONDRINA (PR) GOINIA (GO) MOGI DAS CRUZES (SP) PRAIA
GRANDE (SP) MANGARATIBA (RJ) ITU (SP) RIBEIRO PRETO (SP) MAU (SP)
COTIA (SP) PIRACICABA (SP) SO JOS DOS CAMPOS (SP) SO JOS (SC) SUMAR
(SP) PALHOA (SC) SOROCABA (SP) SO CARLOS (SP) TAUBAT (SP) BETIM
(MG) SERRA (ES) 1. Somente unidades tipo. 2. Mnimo de oito
tipologias para cada cruzamento./ 1. Only these unit types. 2.
Minimum of 8 typologies for each cross-referenced data.
10. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 16 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 17ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 Se em 2012, o tquete mediano de um apartamento no
Brasil era de R$ 375 mil, em 2013 este valor subiu para R$ 385 mil,
aumento de 3%. / While in 2012 the median ticket of an apartment in
Brazil was R$ 375,000, in 2013 this figure increased 3% to
R$385,000. PREO MEDIANO POR MERCADO (MIL)1 / MEDIAN PRICE PER
MARKET (K)1 R$ 299 R$ 363 R$ 323 R$ 340 R$ 304 R$ 350 R$ 240R$ 315
R$ 531 R$ 390 R$ 497 R$ 445 R$ 420 R$ 410 R$ 406 R$ 269 R$ 435 R$
353R$ 385 Recife2 Vitria2 Curitiba Goinia2 Natal2 Santos2 BRASIL
Florianpolis2 Belm Manaus BH2 Campinas2 RMRJ/ RJMA Fortaleza RMSP/
SPMA Porto Alegre Salvador2 DF/ FD Londrina APARTAMENTOS/
APARTMENTS Somente unidades tipo. e regio, detalhe na tabela da
pgina 9./ Only these units types. and region, detail on table on
page 9. APARTAMENTOS LANADOS - PRINCIPAIS MERCADOS BRASILEIROS,
2013/ APARTMENTS LAUNCHED - KEY BRAZILIAN MARKETS, 2013 Em 2013
foram lanados 181 empreendimentos comerciais, VGV R$ 12 bi, 208
torres e 30.004 unidades. O preo mediano geral R$ 8.360/m./ In
2013, 181 Office Suite projects were launched with combined PSV of
R$12 billion, 208 towers and 30,004 units. The median price was
R$8,360/m. REGIO/ LOCATION ESTADO STATE NMERO DE EMPREENDIMENTOS/
NO. OF PROJECTS TORRES/ TOWERS UNIDADES LANADAS/ UNITS LAUNCHED VGV
(MM)/ PSV (M) % VGV/ % PSV TQUETE MEDIANO (MIL)/ MEDIAN TICKET (K)
PREO M2 MEDIANO MEDIAN PRICE/ M REGIO METROPOLITANA DE SO PAULO/
SPMA SP 60 65 10.242 R$ 4.868 40% R$ 470 R$ 12.000 REGIO
METROPOLITANA DO RIO DE JANEIRO/ RJMA RJ 27 32 5.388 R$ 2.261 19%
R$ 301 R$ 9.070 CURITIBA PR 12 12 1.888 R$ 645 5% R$ 293 R$ 7.170
DISTRITO FEDERAL/ FEDERAL DISTRICT DF 6 12 1.420 R$ 633 5% R$ 617
R$ 13.820 INTERIOR SO PAULO/ INTERIOR REGION OF SP SP 13 15 1.804
R$ 613 5% R$ 282 R$ 7.250 PORTO ALEGRE RS 12 12 1.450 R$ 566 5% R$
408 R$ 9.530 BELO HORIZONTE E/ AND BETIM MG 18 18 1.096 R$ 544 5%
R$ 537 R$ 10.000 FORTALEZA CE 4 6 1.668 R$ 451 4% R$ 375 R$ 9.890
VITRIA, VILA VELHA, SERRA E/ AND CARIACICA ES 8 9 1.283 R$ 382 3%
R$ 284 R$ 7.030 SALVADOR, CAMAARI E/ AND LAURO DE FREITAS BA 6 7
1.013 R$ 307 3% R$ 246 R$ 6.420 SANTOS, S. VICENTE, PRAIA GRANDE E/
AND GUARUJ SP 3 3 551 R$ 183 2% R$ 366 R$ 7.240 GOINIA E/ AND
APARECIDA DE GOINIA GO 4 5 855 R$ 169 1% R$ 212 R$ 4.320 REGIO
METROPOLITANA DE CAMPINAS/ CMA SP 3 4 518 R$ 139 1% R$ 292 R$ 7.700
FLORIANPOLIS, SO JOS E/ AND PALHOA SC 2 2 231 R$ 117 1% R$ 479 R$
12.220 MANAUS AM 1 4 315 R$ 100 1% R$ 344 R$ 8.250 RECIFE, OLINDA
E/ AND JABOATO DOS GUARARAPES PE 1 1 202 R$ 33 0% R$ 151 R$ 4.500
NATAL E/ AND PARNAMIRIM RN 1 1 80 R$ 16 0% R$ 223 R$ 5.790 TOTAL/
TOTAL - 181 208 30.004 R$ 12.029 100% R$ 363 R$ 8.360 CONJUNTOS
COMERCIAIS/ OFFICE SUITES Em 2013 os lanamentos de conjuntos
comerciais representaram 15% do VGV total lanado nos principais
mercados brasileiros, 15% das unidades e 11% do nmero total de
empreendimentos. A maioria dos conjuntos comerciais foi lanada na
RMSP e RMRJ: 52% do total lanado no pas, 15.630 de 30.004. A
maioria dos mercados cresceram ou permaneceram estveis quanto ao
nmero de unidades lanadas. Os mercados que mais receberam unidades
em relao a 2012 foram Fortaleza, Curitiba, RMRJ, Porto Alegre e
Regio de Vitria. RMSP e Regio de Salvador permaneceram estveis, com
variao de 10% para mais ou para menos, enquanto 7 praas sofreram
reduo no nmero de unidades lanadas: Regio de Natal, Regio de
Florianpolis, Regio de Pernambuco, Regio de Goinia, Distrito
Federal e Regio de Belo Horizonte./ In 2013, Office Suite tower
launches represented 15% of the total PSV of all launches in key
Brazilian markets, 15% of units and 11% of the total number of
projects. The SPMA and RJMA accounted for the majority of Office
Suite projects launched in the year: 52% of all launches in the
country, or 15,630 of the total of 30,004. Most markets either grew
or remained flat in terms of units launched. The markets that
recorded the highest growth in units launched compared to 2012 were
Fortaleza, Curitiba, RJMA, Porto Alegre and Vitria Region. The SPMA
and Salvador Region remained relatively stable, with increases or
decreases of a maximum of 10%, while 7 other markets suffered
reductions in the number of units launched: Natal Region,
Florianpolis Region, Pernambuco Region, Goinia Region, Federal
District and Belo Horizonte Region. DADOS GERAIS EMPREENDIMENTOS
COMERCIAIS CONJUNTOS COMERCIAIS LANADOS. PRINCIPAIS MERCADOS
BRASILEIROS, 2013/ OVERVIEW OF OFFICE SUITE PROJECTS OFFICE SUITE
TOWER LAUNCHES - KEY BRAZILIAN MARKETS. 2013
11. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 18 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 19ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 PREO M2 MEDIANO POR MUNICPIO1 / MEDIAN PRICE/M PER
CITY1 CONJUNTOS COMERCIAIS LANADOS - PRINCIPAIS MERCADOS
BRASILEIROS, 2013/ OFFICE SUITE TOWER LAUNCHED. KEY BRAZILIAN
MARKETS, 2013 13.820 12.580 12.220 10.000 9.890 9.530 9.430 9.410
9.110 9.070 8.470 8.250 8.090 8.050 7.990 7.650 7.630 7.520 7.420
7.310 7.290 7.240 7.170 7.150 7.130 7.110 6.920 6.820 6.780 6.620
6.370 6.330 6.240 6.220 6.200 6.040 5.790 5.080 4.730 4.500 4.470
4.400 4.310 4.260 4.200 3.040 R$ 8.360 Preo do m mediano no Brasil
Median price/m Brazil DISTRITO FEDERAL (DF) SO PAULO (SP)
FLORIANPOLIS (SC) BELO HORIZONTE (MG) FORTALEZA (CE) PORTO ALEGRE
(RS) RIO DE JANEIRO (RJ) SO JOO DE MERITI (RJ) JUNDIA (SP) ITAGUA
(RJ) SO JOS DO RIO PRETO (SP) MANAUS (AM) SO JOS DOS CAMPOS (SP)
OSASCO (SP) CAMPINAS (SP) SAO BERNARDO DO CAMPO(SP) PALHOA (SC)
GUARULHOS (SP) SO CAETANO DO SUL (SP) SANTO ANDR (SP) CAMPOS DOS
GOYTACAZES (RJ) SANTOS (SP) CURITIBA (PR) SANTANA DE PARNABA (SP)
VITRIA (ES) SALVADOR (BA) ITABORA (RJ) NITERI (RJ) SO GONALO (RJ)
VILA VELHA (ES) COTIA (SP) CARIACICA (ES) HORTOLNDIA (SP) ARUJ (SP)
LAURO DE FREITAS (BA) MARIC (RJ) NATAL (RN) SUZANO (SP) TAUBAT (SP)
RECIFE (PE) GOINIA (GO) RIBEIRO PRETO (SP) APARECIDA DE GOINIA (GO)
SOROCABA (SP) LIMEIRA (SP) SERRA (ES) Somente unidades tipo./ Only
these unit types. PREO M2 MEDIANO POR MUNICPIO1 / MEDIAN PRICE/M
PER CITY1 Quanto a flat/hotis, 56 empreendimentos foram lanados nos
principais mercados nacionais, VGV R$ 4 bi, 58 torres e 11.807
unidades sendo que, 92% dessas unidades esto localizadas no
Sudeste: RMRJ (5.079 unidades), RMSP (2.669), Interior de So Paulo
(1.606), Regio Metropolitana de Campinas (622), Baixada Santista
(401), Regio de Vitria (265) e Regio de Belo Horizonte (200). O
preo mediano geral de um imvel tipo hotel/flat R$ 14.800/m./ A
total of 56 flats/hotels projects were launched in key Brazilian
markets, with combined PSV of R$4 billion, 58 towers and 11,807
units, of which 92% were located in the Southeast region: RJMA
(5,079 units), SPMA (2,669), Interior of So Paulo state (1,606),
Campinas Metro Area (622), Santos Region (401), Vitria Region (265)
and Belo Horizonte Region (200). The overall median price of a
hotel/flat property was R$14,800/m. FLATS/HOTIS/ FLATS/HOTELS
REGIO/ LOCATION ESTADO STATE NMERO DE EMPREENDIMENTOS/ NO . OF
PROJECTS TORRES/ TOWERS UNIDADES LANADAS/ UNITS LAUNCHED VGV (MM)/
PSV (M) % VGV/ % PSV TQUETE MEDIANO (MIL)/ MEDIAN TICKET (K) PREO
M2 MEDIANO MEDIAN PRICE/ M RMRJ/ RJMA RJ 20 22 5.079 R$ 1.760 44%
R$ 407 R$ 13.960 RMSP/ SPMA SP 14 14 2.669 R$ 985 25% R$ 340 R$
14.880 INTERIOR DE SO PAULO/ INTERIOR REGION OF SP SP 8 8 1.606 R$
487 12% R$ 284 R$ 13.750 GOINIA E/ AND APARECIDA DE GOINIA GO 3 3
701 R$ 205 5% R$ 311 R$ 8.110 REGIO METROPOLITANA DE CAMPINAS/ CMA
SP 3 3 622 R$ 184 5% R$ 296 R$ 13.120 SANTOS, SO VICENTE, GUARUJ E/
AND PRAIA GRANDE SP 2 2 401 R$ 181 4% R$ 505 R$ 17.500 DISTRITO
FEDERAL/ FEDERAL DISTRICT DF 1 1 264 R$ 103 3% R$ 405 R$ 15.760
BELO HORIZONTE E/ AND BETIM MG 3 3 200 R$ 53 1% R$ 221 R$ 11.630
VITRIA, VILA VELHA, SERRA E/ AND CARIACICA ES 2 2 265 R$ 48 1% R$
180 R$ 10.330 TOTAL/ TOTAL - 56 58 11.807 R$ 4.006 100% R$ 349 R$
14.800 DADOS GERAIS HOTIS/FLATS PRINCIPAIS MERCADOS BRASILEIROS,
2013/ OVERVIEW HOTELS/FLATS LAUNCHED KEY BRAZILIAN MARKETS, 2013
Somente unidades tipo./ Only these unit types. HOTIS/FLATS LANADOS
- PRINCIPAIS MERCADOS BRASILEIROS, 2013/ HOTELS/FLATS LAUNCHED -
KEY BRAZILIAN MARKETS, 2013 20.000 17.500 16.920 16.840 16.640
16.170 15.930 15.760 15.000 14.980 14.800 13.890 13.730 13.610
13.480 13.120 12.000 11.890 11.710 11.630 10.820 9.480 9.120 8.950
8.610 8.110 6.000 Median price/m Brazil R$ 14.800 preo m mediano
Brasil NITERI (RJ) SANTOS (SP) GUARULHOS (SP) RIO DE JANEIRO (RJ)
OSASCO (SP) SO PAULO (SP) CAMPINAS (SP) DISTRITO FEDERAL (DF) ITU
(SP) PINDAMONHANGABA (SP) BARUERI (SP) JUNDIA (SP) SO BERNARDO DO
CAMPO (SP) MOGI DAS CRUZES (SP) DUQUE DE CAXIAS (RJ) VALINHOS (SP)
SO JOO DE MERITI (RJ) MAU (SP) VITRIA (ES) BELO HORIZONTE (MG)
LIMEIRA (SP) CAMPOS DOS GOYTACAZAES (RJ) MACA (RJ) VILA VELHA (ES)
QUEIMADOS (RJ) GOINIA (GO) RIBEIRO PRETO (SP)
12. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 20 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 21ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 REGIO METROPOLITANA DE/ SO PAULO METROPOLITAN AREA
SAO PAULO/SP 68.749unidades/ units 497empreendimentos/ projects
741torres/ towers 7.030residencial vertical/ vertical residential
12.000comercial/ Office Suite 14.880hotel/ hotel LANAMENTOS 2013
2013 LAUNCHINGS DADOS DEMOGRFICOS/ DEMOGRAPHIC DATA SO PAULO PIB
(R$ bi)/GPD (R$ billion) 471 (1) Populao (mil)/ Population (K)
11.821 (1) Domiclios (mil)/ Residences (K) 3.790 (1) IDH/ HDI 0,805
(28) 33,3bilhes de reais/ billion of reais VGV/PSV (R$)RESIDENCIAL
VERTICAL, COMERCIAL E HOTEL VERTICAL RESIDENTIAL, OFFICE SUITE AND
HOTEL PREO M2 MEDIANO (R$) median price/m2 (R$) PNUD 2010 e IBGE
2013./ PNUD 2010 and IBGE 2013.
13. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 22 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 23ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 DADOS GERAIS/ OVERVIEW EMPREENDIMENTOS/ PROJECTS
Residencial vertical/ Vertical residential 423 (85%) Comercial/
Office Suite 60 (12%) Hotel/ Hotel 14 (3%) Total/ Total497
TORRES/TOWERS Residencial vertical/ Vertical residential 662 (89%)
Comercial/ Office Suite 65 (9%) Hotel/ Hotel 14 (2%) Total/
Total741 UNIDADES LANADAS/ UNITS LAUNCHED Residencial vertical/
Vertical residential 55.838 (81%) Comercial/ Office Suite 10.242
(15%) Hotel/ Hotel 2.669 (4%) Total/ Total68.749 UNIDADES MDIA POR
EMPREENDIMENTO/ AVERAGE UNITS PER PROJECT Residencial vertical/
Vertical residential132 Comercial/ Office Suite171 Hotel/ Hotel191
Total/ Total138 VGV LANADO (R$)/ PSV OF PROJECTS LAUNCHED (R$)
Residencial vertical/ Vertical residential 27,5 bi/ B (82%)
Comercial/ Office Suite 4,9 bi / B (15%) Hotel/ Hotel 985 mi / M
(3%) Total/ Total 33,3 bilhes/ billions VGV MDIO POR EMPREENDIMENTO
(R$)/ AVERAGE PSV PER PROJECT (R$) Residencial vertical/ Vertical
residential 65 mi/ M Comercial/ Office Suite 81 mi/ M Hotel/ Hotel
70 mi/ M Total/ Total 67 mi/ M PREOS/ PRICES TQUETE MEDIANO (R$)/
MEDIAN TICKET (R$) Residencial vertical/ Vertical residential 445
mil/ K Comercial/ Office Suite 470 mil/ K Hotel/ Hotel 340 mil/ K
Total/ Total 445 mil/ K PREO M MEDIANO (R$)/ MEDIAN PRICE/M2 (R$)
Residencial vertical/ Vertical residential7.030/m Comercial/ Office
Suite12.000/m Hotel/ Hotel14.880/m Total/ Total7.770/m SEGMENTOS
POR VALOR DO IMVEL (R$) SEGMENTS BY PRICE BRACKETS (R$) Popular/
Low incomeAt/ up to 199 mil/ K Econmico/ Mid low income 200 mil/ K
a/ to 399 mil/ K Mdio/ Middle income 400 mil/ K a/ to 699 mil/ K
Alto/ Upper income 700 mil/ K a/ to 1,49 milho/ million Altssimo/ A
partir de 1,5 milho High upper income Upwards of 1.5 million A
Regio Metropolitana de So Paulo (RMSP) o principal mercado
brasileiro e concentrou 37% do VGV total lanado em 2013. Em 2013 o
VGV lanado foi de R$ 33,3 bi, aumento de 17% em relao a 2012 (R$
28,5 bi). Foram lanados 497 empreendimentos com 741 torres e 68.749
unidades. Quanto aos empreendimentos, 85% so residenciais verticais
(423), 12% so comerciais (60) e 3% hotis (14). Alm da capital, que
concentrou 73% do VGV lanado (R$ 24,3 bi), os municpios com maior
volume de lanamentos (VGV acima de R$ 1 bi) foram: So Bernardo do
Campo, Guarulhos, Osasco e Santo Andr. Destaque para os
apartamentos compactos representados pelas unidades com 0 e 1
dormitrio que atingiram 21% dos lanamentos em 2013 ante 10% em
2012, aumento de 110%, sinalizando a forte tendncia que h,
principalmente na capital, para este mix de produto. Destaca-se
tambm a tipologia de 2 dormitrios que continua sendo a mais lanada
na RMSP com 49% das unidades. Interessante observar a sazonalidade
habitual na RMSP que, diferente de outros mercados, concentra a
maioria das unidades lanadas no ltimo trimestre. Outro destaque so
os hotis que tiveram crescimento de 180% na RMSP, passando de 5
lanamentos em 2012 para 14 em 2013, com recorde de 2.669 unidades./
The So Paulo Metro Area is Brazils principal market, accounting for
37% of total PSV launched in 2013. PSV launched in 2013 was R$33.3
billion, an increase of 17% over 2012 (R$28.5 billion). A total of
497 projects were launched with 741 towers and 68,749 units. Of the
projects launched, 85% were vertical residential (423), 12% were
Office Suite (60) and 3% were hotels (14). In addition to the city
of So Paulo, which accounted for 73% of PSV launched (R$24.3
billion), the municipalities in the metro area with the highest
volumes (PSV above R$1 billion) were: So Bernardo do Campo,
Guarulhos, Osasco and Santo Andr. The highlight were compact
apartments, represented by 0- to 1-bedroom units, which accounted
for 21% of launches in 2013, compared to 10% in 2012, an increase
of 110%, indicating the strong trend of this product, especially in
the city of So Paulo. Meanwhile, 2-bedroom units continued to
account for the highest share of units launched in the SPMA of 49%.
It is interesting to note the seasonality of the SPMA, where,
unlike in other markets, most units are launched in the last
quarter of the year. Another highlight is hotels, which grew by
180% in the SPMA, from 5 launches in 2012 to 14 in 2013, for a
record 2,669 units. REGIO METROPOLITANA DE/ SO PAULO METROPOLITAN
AREA SAOPAULO/SP DADOS GERAIS POR TIPO DE EMPREENDIMENTO/ OVERVIEW
BY TYPE OF PROJECT TIPO DE EMPREENDIMENTO/ TYPE OF PROJECT NMERO DE
EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/ TOWERS UNIDADES LANADAS/
UNITS LAUNCHED VGV (MM)/ PSV (M) PREO M2 MEDIANO/ MEDIAN PRICE/ M
RESID. VERTICAL / VERTICAL RESIDENTIAL 423 662 55.838 R$ 27.466 R$
7.030 COMERCIAL / OFFICE SUITE 60 65 10.242 R$ 4.868 R$ 12.000
HOTEL / HOTEL 14 14 2.669 R$ 985 R$ 14.880 TOTAL/ TOTAL 497 741
68.749 R$ 33.319 R$ 7.770 DADOS GERAIS POR MUNICPIO/ OVERVIEW BY
CITY MUNICPIO CITY NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS
TORRES/ TOWERS UNIDADES LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M)/
% VGV/ PSV % SO PAULO 327 435 39.520 R$ 24.373 73% SO BERNARDO DO
CAMPO 29 39 5.433 R$ 1.690 5% GUARULHOS 27 50 5.504 R$ 1.668 5%
OSASCO 24 33 4.745 R$ 1.446 4% SANTO ANDR 26 37 3.786 R$ 1.293 4%
BARUERI 11 27 3.268 R$ 941 3% SO CAETANO DO SUL 12 14 1.067 R$ 463
1% SANTANA DE PARNABA 3 8 462 R$ 315 1% MOGI DAS CRUZES 7 27 864 R$
288 1% DIADEMA 5 5 564 R$ 181 1% COTIA 9 30 1.025 R$ 171 1%
CARAPICUBA 2 5 635 R$ 122 0% MAU 4 4 345 R$ 96 0% FERRAZ DE
VASCONCELOS 2 5 470 R$ 67 0% SUZANO 3 7 255 R$ 58 0% ARUJ 1 2 240
R$ 55 0% CAJAMAR 1 2 235 R$ 38 0% TABOO DA SERRA 1 2 151 R$ 36 0%
ITAQUAQUECETUBA 2 5 88 R$ 9 0% JANDIRA 1 4 92 R$ 9 0% TOTAL/ TOTAL
497 741 68.749 R$ 33.319 100% Fonte: Coleta e Anlise de Dados
Inteligncia de Mercado Lopes./ Source: Data Gathering and Analysis
Lopes Market Intelligence.
14. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 24 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 25ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 REGIO METROPOLITANA DE/ SO PAULO METROPOLITAN AREA
SAOPAULO/SP DADOS GERAIS POR ZONA DA CIDADE DE APARTAMENTOS LANADOS
EM SO PAULO/ OVERVIEW FOR VERTICAL RESIDENTIAL PROJECTS LAUNCHED IN
THE CITY OF SO PAULO BY MUNICIPAL ZONES ZONA DA CIDADE/ MUNICIPAL
ZONE NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/ TOWERS
UNIDADES LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M) % VGV/ PSV %
TQUETE MEDIANO (MIL)/ MEDIAN TICKET (K) PREO M2 MEDIANO/ MEDIAN
PRICE/M SUL/ SOUTH 136 159 14.877 R$ 10.976 54% R$ 580 R$ 9.530
OESTE/ WEST 49 78 5.378 R$ 4.526 22% R$ 721 R$ 9.540 LESTE/ EAST 59
103 8.096 R$ 3.028 15% R$ 344 R$ 6.040 NORTE/ NORTH 28 37 3.015 R$
1.182 6% R$ 416 R$ 7.190 CENTRO/ CENTER 12 13 1.646 R$ 737 3% R$
401 R$ 9.610 TOTAL/ TOTAL 284 390 33.012 R$ 20.449 100% R$ 541 R$
8.470 Fonte: Coleta e Anlise de Dados Inteligncia de Mercado
Lopes./ Source: Data Gathering and Analysis Lopes Market
Intelligence. UNIDADES LANADAS POR TRIMESTRE (MIL) UNITS LAUNCHED
PER QUARTER (K) 1 TRI 2 TRI 3 TRI 4 TRI 1st Q 2nd Q 3rd Q 4th Q As
anlises desta pgina retratam os apartamentos lanados na Regio
Metropolitana de So Paulo em 2013 (55.838 apartamentos). Veja
grficos de unidades lanadas por segmento, trimestre, n de
dormitrios e rea privativa:/ The analyses on this page cover
apartments launched in the So Paulo Metro Area in 2013 (55,838
apartments). See the charts on units launched by segment, quarter,
number of bedrooms and private useful area: UNIDADES LANADAS POR
SEGMENTO (MIL) UNITS LAUNCHED PER SEGMENT (K) POPULAR LOW INCOME
ECONMICO LOWER MIDDLE INCOME MDIO MIDDLE INCOME ALTO UPPER INCOME
ALTSSIMO HIGH UPPER INCOME 0 e/ and 1 2 3 4 ou mais/ or more 16%
9,09 41% 23,10 29% 16,38 10% 5,35 4% 1,92 14% 7,83 26% 14,36 19%
10,43 41% 23,22 21% 11,08 49% 26,61 25% 13,59 5% 2,74 2% 0,87 9%
4,93 25% 13,24 38% 20,77 13% 7,06 6% 2,99 3% 1,58 1% 0,59 2% 0,81
0% 0,25 1% 0,52 0% 0,23 0% 0,18 Somente unidades tipo./ Only these
unit types. APARTAMENTOS/ APARTMENTS UNIDADES LANADAS POR DORMITRIO
(MIL)1 UNITS LAUNCHED PER BEDROOMS (K)1 UNIDADES LANADAS POR REA
PRIVATIVA (MIL)1 UNITS LAUNCHED PER PRIVATE USEFUL AREA (K)1 at/up
to 29 30 a/ to 39 40 a/ to 49 50 a/ to 69 70 a/ to 89 90 a/ to 109
110 a/ to 129 130 a/ to 149 150 a/ to 169 170 a/ to 199 200 a/ to
249 250 a/ to 299 300 ou mais or more m2
15. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 26 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 27ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 REGIO METROPOLITANA DE/ SO PAULO METROPOLITAN AREA
SAOPAULO/SP O preo mediano dos apartamentos na Regio Metropolitana
de So Paulo R$ 7.030/m. Veja grficos de preos m por n de dormitrios
e municpio:/ The median price of apartments in the So Paulo Metro
Area is R$ 7,030/m. PREO M2 MEDIANO POR MUNICPIO1 MEDIAN PRICE/M BY
CITY MUNICPIO CITY PREO M2 MEDIANO/ MEDIAN PRICE/M SO PAULO R$
8,470 SANTANA DE PARNABA R$ 6.740 SO CAETANO DO SUL R$ 5.860 OSASCO
R$ 5.230 SO BERNARDO DO CAMPO R$ 5.180 SANTO ANDR R$ 5.120
GUARULHOS R$ 4.800 DIADEMA R$ 4.770 BARUERI R$ 4.670 CARAPICUBA R$
4.410 TABOO DA SERRA R$ 4.190 SUZANO R$ 4.110 MOGI DAS CRUZES R$
4.040 MAU R$ 3.700 COTIA R$ 3.660 CAJAMAR R$ 3.310 FERRAZ DE
VASCONCELOS R$ 2.870 ITAQUAQUECETUBA R$ 2.610 JANDIRA R$ 1.880
TOTAL/ TOTAL R$ 7.030 PREO/ PRICE R$ 10.380 R$ 5.750 R$ 6.630 R$
9.180 PREO M2 MEDIANO POR N0 DORMITRIO12 MEDIAN PRICE/M2 BY NUMBER
OF BEDROOMS12 Somente unidades tipo. Mnimo de 2 tipologias para
cada cruzamento./ Only these unit types. Minimum of 2 typologies
for each cross-referenced data. 0 e/ and 1 2 3 4 ou mais/ or more
Em 2013 foram lanados na Regio Metropolitana de So Paulo, 60
empreendimentos comerciais (12% do total lanado), VGV R$ 4,9 bi, 65
torres e 10.242 unidades. O preo mediano R$ 12.000/m./ In 2013, 60
Office Suite projects (12% of total launches) were launched in the
So Paulo Metro Area, with combined PSV of R$4.9 billion, 65 towers
and 10,242 units. The median price was R$12,000/m. MUNICPIO/ CITY
NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/ TOWERS UNIDADES
LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M) % VGV/ % PSV TQUETE
MEDIANO (MIL)/ MEDIAN TICKET (K) PREO M2 MEDIANO/ MEDIAN PRICE/ M
SO PAULO 40 42 5.941 R$ 3.630 75% R$ 654 R$ 12.580 SO BERNARDO 5 6
1.336 R$ 394 8% R$ 311 R$ 7.650 OSASCO 5 5 1.273 R$ 376 8% R$ 299
R$ 8.050 GUARULHOS 3 3 750 R$ 211 4% R$ 282 R$ 7.520 SANTO ANDR 2 2
328 R$ 93 2% R$ 268 R$ 7.310 ARUJ 1 2 240 R$ 55 1% R$ 219 R$ 6.220
SO CAETANO DO SUL 1 1 114 R$ 31 1% R$ 274 R$ 7.420 SANTANA DO
PARNABA 1 2 84 R$ 29 1% R$ 315 R$ 7.150 COTIA 1 1 77 R$ 27 0% R$
418 R$ 6.370 SUZANO 1 1 99 R$ 22 0% R$ 220 R$ 5.080 TOTAL/ TOTAL 60
65 10.242 R$ 4.868 100% R$ 470 R$ 12.000 Quanto a hotel, 14
empreendimentos foram lanados na Regio Metropolitana de So Paulo,
VGV R$ 985 milhes, 14 torres e 2.669 unidades. O preo mediano R$
14.880/m./ A total of 14 hotel projects were launched in the So
Paulo Metro Area, with combined PSV of R$ 985 million, 14 towers
and 2,669 units. The median price was R$14,880/m. MUNICPIO/ CITY
NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/ TOWERS UNIDADES
LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M) % VGV/ % PSV TQUETE
MEDIANO (MIL)/ MEDIAN TICKET (K) PREO M2 MEDIANO/ MEDIAN PRICE/ M
SO PAULO 3 3 567 R$ 294 30% R$ 593 R$ 16.170 OSASCO 4 4 724 R$ 211
21% R$ 303 R$ 16.640 BARUERI 1 1 461 R$ 195 20% R$ 531 R$ 14.800 SO
BERNARDO 3 3 472 R$ 156 16% R$ 434 R$ 13.730 GUARULHOS 1 1 200 R$
68 7% R$ 341 R$ 16.920 MOGI DAS CRUZES 1 1 140 R$ 37 4% R$ 262 R$
13.610 MAU 1 1 105 R$ 23 2% R$ 220 R$ 11.890 TOTAL/ TOTAL 14 14
2.669 R$ 985 100% R$ 340 R$ 14.880 HOTEL/ HOTEL COMERCIAIS/ OFFICE
SUITES Somente unidades tipo./ 1. Only these unit types.
16. BELA VISTA CENTRO ANURIO DO MERCADO IMOBILIRIO BRASILEIRO
2013 2013 ANNUAL REPORT OF THE BRAZILIAN REAL ESTATE MARKET 28
ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 29ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 EMPREENDIMENTOS LANADOS EM 2013/ 2013
LAUNCHING PROJECTS MAU Res/ Res: R$ 3.700/m2 Hotel/ Hotel: R$
11.890/m2 SO CAETANO DO SUL Res/ Res: R$ 5.860/m2 Com/ Office
Suite: R$ 7.420/m2 ITAQUAQUECETUBA Res/ Res: R$ 2.610/m2 FRANCISCO
MORATO MAIRIPORFRANCO DA ROCHA CAIEIRAS ATIBAIA JARIN JUNDIA
ITAPECIRICA DA SERRA EMBU JD. NGELA SO LOURENO DA SERRA JUQUITIBA
EMBU-GUAU CUBATO MARSILAC PARELHEIROS GRAJA INTERLAGOS PEDEREIRA
PQ. BRISTOL SADE MOOCA PENHA GUAIANAZES ITAQUERA CANGABA SO MUGUEL
PAULISTA ITAIM PAULISTA TREMEMBHORTO JAANBRASILNDIA SANTANA LAPA
JAGUAR JARAGU PERUS BUTANT PINHEIROS MORUMBI CAMPO LIMPO SANTOS PO
BERTIOGA NAZAR PAULISTA REGIO METROPOLITANA DE SO PAULO/ SO PAULO
METROPOLITAN AREA PREO DO M2 POR EMPREENDIMENTO (R$)/ PRICE/M2 PER
PROJECT (R$) ESTRUTURA URBANA/ URBAN STRUCTURE TIPO DE
EMPREENDIMENTO/ TYPE OF PROJECT RESIDENCIAL VERTICAL/ VERTICAL
RESIDENTIAL COMERCIAL/ OFFICE SUITE HOTEL/ HOTEL ZONA DE VALOR/
VALUE ZONES MUNICPIOS/ CITIES EIXO PRINCIPAL/ MAIN AXIS
HIDROGRAFIA/ HYDROGRAPHY REAS VERDES/ GREEN AREAS DIADEMA Res/ Res:
R$ 4.770/m2 CAJAMAR Res/ Res: R$ 3.310/m2 SANTANA DO PARNABA Res/
Res: R$ 6.740/m2 Com/Office Suite: R$7.150/m2 JANDIRA Res/ Res: R$
1.880/m2 TABOO DA SERRA Res/ Res: R$ 4.190/m2 COTIA Res/ Res: R$
3.660/m2 Com/ Office Suite: R$ 6.370/m2 ARUJ Com/ Office Suite: R$
6.220/m2 GUARULHOS Res/ Res: R$ 4.800/m2 Com/ Office Suite: R$
7.520/m2 Hotel/ Hotel: R$ 16.920/m2 OSASCO Res/ Res: R$ 5.230/m2
Com/ Office Suites R$ 8.050/m2 Hotel/ Hotel: R$ 16.640/m2
FONTE/SOURCE: 497 EMPREENDIMENTOS LANADOS DE JAN/13 A DEZ/13./ 497
PROJECTS LAUNCHED BETWEEN JAN/13 AND DEC/13. BARUERI Res/ Res: R$
4.670/m2 Hotel/ Hotel: R$ 14.800/m2 SANTO ANDR Res/ Res: R$
5.120/m2 Com/ Office Suite: R$ 7.310/m2 REGIO METROPOLITANA DE/ SO
PAULO METROPOLITAN AREA SAOPAULO/SP SO PAULO Res/ Res: R$ 8.470/m2
Com/ Office Suite:R$ 12.580/m2 Hotel/ Hotel: R$ 16.170/m2 SO
BERNARDO DO CAMPO Res/ Res: R$ 5.180/m2 Com/ Office Suite: R$
7.650/m2 Hotel/ Hotel: R$ 13.730/m2 SUZANO Res/ Res: R$ 4.110/m2
Com/ Office Suite: R$ 5.080/m2 MOGI DAS CRUZES Res/ Res: R$
4.040/m2 Hotel/ Hotel: R$ 13.610/m2 FERRAZ DE VASCONCELOS Res/ Res:
R$ 2.870/m2 13.000 26.300 10.000 12.999 8.000 9.999 6.000 7.999
4.000 5.999 1.800 3.999 CARAPICUBA Res/ Res: R$ 4.410/m2 PREO DO M
POR ZONA DE VALOR DE APARTAMENTOS LANADOS EM SO PAULO/ PRICES OF M
BY VALUE ZONE OF APARTMENTS LAUNCHED IN SO PAULO REGIO
METROPOLITANA DE SO PAULO/ SO PAULO METROPOLITAN AREA PREO DO M2
POR EMPREENDIMENTO (R$)/ PRICE/M2 PER PROJECT (R$) 13.000 22.940
10.000 12.999 8.000 9.999 7.000 7.999 5.000 6.999 3.080 4.999
ESTRUTURA URBANA/ URBAN STRUCTURE ZONAS DE VALOR SEM LANAMENTO/
AREAS WITHOUT LAUNCHES MUNICPIOS/ CITIES HIDROGRAFIA/ HYDROGRAPHY
REAS VERDES/ GREEN AREAS BELM PARI SANTANA VILA GUILHERME BOM
RETIRO PERDIZES HIGIENPOLIS POMPIA PINHEIROS CIDADE JARDIM JAGUAR
JAGUARA ALTO DA LAPA VILA LEOPOLDINA BUTANT JD. EUROPA BARRA FUNDA
CASA VERDE LIMO LAPA FREGUESIA DO BRASILNDIA HORTO MANDAQUI
TUCURUVI PQ. EDU CHAVES JAAN TREMEB ZONA NORTE ZONA OESTE ZONA SUL
CENTRO ZONA LESTE JARAGU ANHANGUERA PIRITUBA VILA MADALENA
LIBERDADE CAMBUCI ACLIMAO OSASCO CAIEIRAS MAIRIPOR GUARULHOS
DIADEMA SANTO ANDR MAU RIBEIRO PIRES PARASO JD. PAULISTA VILA
OLMPIA CAMPO BELO MOEMA BROOKLIN PANAMBY JARDIM SUL CHACRA SANTO
ANTNIO VILA MASCOTE VILA PRUDENTE SACOM SADE PQ. BRISTOL CIDADE
ADEMARSOCORRO GUARAPIRANGA JARDIM NGELA PEDREIRA INTERLAGOS SANTO
AMARO CHACAR FLORA CAMPO LIMPO MORUMBI VILA SNIA JABAQUARA VILA
SANTA CATARINA CUPEC VILA FORMOSA JD. ARICANDUVA SO MATEUS
SAPOPEMBA MOOCA ANLIA FRANCO TATUAP PENHA ARTHUR ALVIM VILA MATILDE
ITAQUERA CIDADE TIRADENTES GUAIANAZES VILA MARIA BRS CANGABA
ERMELINO MATARAZZO SO MIGUEL PAULISTA ITAIM PAULISTA VILA CARRO
VILA MARIANA IPIRANGA VILA CLEMENTINO SO PAULO Somente unidades
tipo./ 1. Only these unit types. FONTE/SOURCE: 284 EMPREENDIMENTOS
RESIDENCIAIS VERTICAIS LANADOS DE JAN/13 A DEZ/13./ 284 PROJECTS
LAUNCHED BETWEEN JAN/13 AND DEC/13. VNC REAL PARQUE
17. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 30 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 31ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 RIO DE JANEIRO/RJ REGIO METROPOLITANA DE/ RIO DE
JANEIRO METROPOLITAN AREA 206empreendimentos/ projects
433torres/towers 28.581unidades/units 6.170residencial vertical/
vertical residential 9.070comercial/ Office Suite 13.960flat/hotel/
flat/hotel LANAMENTOS 2013 2013 LAUNCHINGS 12,9bilhes de reais/
billion of reais VGV/PSV RESIDENCIAL VERTICAL, COMERCIAL E
FLAT/HOTEL VERTICAL RESIDENTIAL, OFFICE SUITE AND FLAT/HOTEL PREO
M2 MEDIANO (R$) MEDIAN PRICE/M2 (R$) DADOS DEMOGRFICOS/ DEMOGRAPHIC
DATA RIO DE JANEIRO PIB (R$ bi)/GPD (R$ billion) 202 (2) Populao
(mil)/ Population (K) 6.429 (2) Domiclios (mil)/ Residences (K)
2.215 (2) IDH/ HDI 0,799 (45) PNUD 2010 e IBGE 2013./ PNUD 2010 and
IBGE 2013.
18. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 32 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 33ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 DADOS GERAIS/ OVERVIEW EMPREENDIMENTOS/ PROJECTS
Residencial vertical/ Vertical residential Comercial/ Office Suite
Flat/Hotel/ Flat/Hotel Total/ Total TORRES/ TOWERS Residencial
vertical/ Vertical residential Comercial/ Office Suite Flat/Hotel/
Flat/Hotel Total/ Total UNIDADES LANADAS/ UNITS LAUNCHED
Residencial vertical/ Vertical residential Comercial/ Office Suite
Flat/Hotel/ Flat/Hotel Total/ Total UNIDADES MDIA POR
EMPREENDIMENTO/ AVERAGE UNITS PER PROJECT Residencial vertical/
Vertical residential Comercial/ Office Suite Flat/Hotel/ Flat/Hotel
Total/ Total VGV LANADO (R$)/ PSV OF PROJECTS LAUNCHED (R$)
Residencial vertical/ Vertical residential Comercial/ Office Suite
Flat/Hotel/ Flat/Hotel Total/ Total VGV MDIO POR EMPREENDIMENTO
(R$)/ AVERAGE PSV PER PROJECT (R$) Residencial vertical/ Vertical
residential Comercial/ Office Suite Flat/Hotel/ Flat/Hotel Total/
Total PREOS/ PRICES TQUETE MEDIANO (R$)/ MEDIAN TICKET (R$)
Residencial vertical/ Vertical residential Comercial/ Office Suite
Flat/Hotel/ Flat/Hotel Total/ Total PREO M MEDIANO (R$)/ MEDIAN
PRICE/M2 (R$) Residencial vertical/ Vertical residential Comercial/
Office Suite Flat/Hotel/ Flat/Hotel Total/ Total SEGMENT. POR VALOR
DO IMVEL (R$) SEGMENTS BY PRICE BRACKETS (R$) Popular/ Low income
Econmico/ Mid low income Mdio/ Middle income Alto/ Upper income
Altssimo/ High upper income A Regio Metropolitana do Rio de Janeiro
no ano de 2013 se destacou como o segundo maior mercado do Pas, com
um VGV total lanado de R$ 12,9 Bi - 16% superior a 2012, 206
empreendimentos compostos por 433 torres e 28.582 unidades. Em
2013, com exceo de Niteri, observamos uma queda de lanamentos nas
cidades da regio metropoli- tana e volta dos investimentos para a
Capital, responsvel por 48% dos projetos lanados (139
empreendimentos e R$ 10,2 bi em VGV). Por conta dos eventos de Copa
do Mundo e Olimpadas, destaque para o crescimento de Flat/Hotis
(225%), quando comparado ao ano de 2012. Na Capital, destaque para
a retomada dos lanamentos Comerciais e para os maiores VGV
residenciais verticais: Recreio dos Bandeirantes, Barra da Tijuca,
Grande Mier, Freguesia e Campo Grande. A perspecti- va para 2014
segue otimista, com diversas obras de infraestrutura j em andamento
como o Metr Barra, Transcarioca-BRT , Porto Maravilha e a Vila
Olmpica./ The Rio de Janeiro Metro Area was the second largest
market in the country in 2013, with PSV launched of R$12.9 billion,
up 16% from 2012, with 206 projects launched, 433 towers and 28,582
units. In 2013, except for Niteri, we observed a decline in
launches in the cities of the metropolitan area and a resumption of
investment in the city of Rio, which accounted for 48% of projects
launched (139 projects and PSV of R$10.2 billion). Flat/Hotel
launches increased sharply (225%) compared to 2012 due to the World
Cup and Olympic Games. In the city of Rio, the highlight was the
resumption of Office Suite launches and the higher PSV of vertical
residential projects: Recreio dos Bandeirantes, Barra da Tijuca,
Grande Mier, Freguesia and Campo Grande. The outlook for 2014
remains optimistic, with various ongoing infrastructure works, such
as the Barra metro station, the Transcarioca-BRT, Porto Maravilha
and the Olympic Village. 159 (77%) 27 (13%) 20 (10%) 206 379 (88%)
32 (7%) 22 (5%) 433 18.114 (63%) 5.388 (19%) 5.079 (18%) 28.581 114
200 254 139 8,9 bi/ B (69%) 2,3 bi/ B (17%) 1,8 bi/ M (14%) 12,9
bilhes/ billions 56 mi/ M 84 mi/ M 88 mi/ M 63 mi/ million 531 mil/
K 301 mil/ K 407 mil/ K 507 mil/ thousand 6.170/m 9.070/m 13.960/m
6.870/m At/ up to 169 mil/ K 170 mil/ K a/ to 249 mil/ K 250 mil/ K
a/ to 499 mil/ K 500 mil/ K a/ to 1,49 mil/ K A partir de 1,5 milho
Upwards of 1.0 million /RJRIO DE JANEIRO1 REGIO METROPOLITANA DE/
RIO DE JANEIRO METROPOLITAN AREA Foram includos na anlise os
municpios de Campos dos Goytacazes, Maca e Petrpolis./ Analyses
include the municipalities of Campos dos Goytacazes. Maca and
Petrpolis. DADOS GERAIS POR MUNICPIO/ OVERVIEW BY CITY ZONA DA
CIDADE/ CITY ZONE NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/
TOWERS UNIDADES LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M) % VGV/ %
PSV RIO DE JANEIRO 139 315 21.155 R$ 10.294 80% NITERI 27 41 2.357
R$ 1.324 11% CAMPOS DOS GOYTACAZES 13 31 1.701 R$ 415 3% NOVA IGUAU
3 9 591 R$ 150 1% MACA 4 4 564 R$ 136 1% SO JOO DE MERITI 3 3 564
R$ 124 1% MANGARATIBA 2 4 276 R$ 122 1% ITABORA 4 14 385 R$ 88 1%
NILPOLIS 2 2 260 R$ 80 1% DUQUE DE CAXIAS 2 2 168 R$ 56 0%
PETRPOLIS 2 3 98 R$ 38 0% ITAGUA 1 1 71 R$ 33 0% QUEIMADOS 1 1 156
R$ 32 0% SO GONALO 2 2 179 R$ 30 0% MARIC 1 1 56 R$ 11 0% TOTAL/
TOTAL 206 433 28.581 R$ 12.932 100% DADOS GERAIS POR TIPO DE
EMPREENDIMENTO/ OVERVIEW BY TYPE OF PROJECT TIPO DE EMPREENDIMENTO/
TYPE OF PROJECT NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/
TOWERS UNIDADES LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M) PREO M2
MEDIANO/ MEDIAN PRICE/M RESID. VERTICAL/ VERTICAL RESIDENTIAL 159
379 18.114 R$ 8.910 R$ 6.170 COMERCIAL/ OFFICE SUITE 27 32 5.388 R$
2.261 R$ 9.070 FLAT/ HOTEL/ FLAT/HOTEL 20 22 5.079 R$ 1.760 R$
13.960 TOTAL/ TOTAL 206 433 28.581 R$ 12.932 R$ 6.870 ZONA DE
VALOR/ VALUE ZONE NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/
TOWERS UNIDADES LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M) % VGV/ %
PSV TQUETE MEDIANO (MIL)/ MEDIAN TICKET (K) PREO M2 MEDIANO/ MEDIAN
PRICE/M RECREIO DOS BANDEIRANTES 38 103 3.575 R$ 2.353 35% R$ 578
R$ 6.500 BARRA DA TIJUCA 6 12 654 R$ 995 15% R$ 1.517 R$ 10.530
GRANDE MIER 12 18 2.105 R$ 835 12% R$ 385 R$ 6.080 FREGUESIA 15 25
1.497 R$ 750 11% R$ 446 R$ 5.880 CAMPO GRANDE 5 53 1.538 R$ 429 6%
R$ 633 R$ 5.780 LEOPOLDINA 4 13 1.097 R$ 332 5% R$ 326 R$ 5.340
JACAREPAGU 3 8 482 R$ 224 3% R$ 457 R$ 6.850 GRAJA 5 11 360 R$ 218
3% R$ 640 R$ 7.800 BOTAFOGO 3 3 116 R$ 197 3% R$ 1.596 R$ 16.280 SO
CRISTVO 1 3 280 R$ 115 2% R$ 412 R$ 7.590 TIJUCA 4 5 126 R$ 91 1%
R$ 880 R$ 8.230 IRAJ 2 3 310 R$ 66 1% R$ 209 R$ 4.250 SANTA CRUZ 1
6 360 R$ 47 1% R$ 130 R$ 2.730 LAGOA 2 2 10 R$ 46 1% R$ 4.339 R$
19.190 MADUREIRA 1 1 118 R$ 35 1% R$ 301 R$ 5.410 PAVUNA 1 6 300 R$
35 0% R$ 116 R$ 2.580 LEBLON 1 1 5 R$ 27 0% R$ 5.300 R$ 34.870
IPANEMA 1 1 12 R$ 18 0% R$ 1.530 R$ 19.420 SANTA TERESA 1 1 5 R$ 4
0% R$ 735 R$ 6.870 TOTAL/ TOTAL 106 275 12.950 R$ 6.817 100% R$ 554
R$ 6.360 DADOS GERAIS POR ZONA DE VALOR DE APARTAMENTOS LANADOS NO
RIO DE JANEIRO/ OVERVIEW FOR VERTICAL RESIDENTIAL PROJECTS IN THE
CITY OF RIO DE JANEIRO BY VALUE ZONES Fonte: Coleta de Dados
Inteligncia de Mercado Lopes e Geoimvel. Anlises: Inteligncia de
Mercado Lopes/ Source: Data Gathering Lopes Market Intelligence and
Geoimvel. Analyses: Lopes Market Intelligence
19. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 34 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 35ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 As
anlises desta pgina retratam os apartamentos lanados na Regio
Metropolitana do Rio de Janeiro em 2013 (18.114 apartamentos). Veja
grficos de unidades lanadas por segmento, trimestre, n de
dormitrios e rea privativa:/ The analyses on this page cover
apartments launched in the Rio de Janeiro Metro Area in 2013
(18,114 apartments). See the charts on units launched by segment,
quarter, number of bedrooms and private useful area: APARTAMENTOS/
APARTMENTS UNIDADES LANADAS POR TRIMESTRE (MIL) UNITS LAUNCHED PER
QUARTER (K) 1 TRI 2 TRI 3 TRI 4 TRI 1st Q 2nd Q 3rd Q 4th Q
UNIDADES LANADAS POR SEGMENTO (MIL) UNITS LAUNCHED PER SEGMENT (K)
POPULAR LOW INCOME ECONMICO LOWER MIDDLE INCOME MDIO MIDDLE INCOME
ALTO UPPER INCOME ALTSSIMO HIGH UPPER INCOME 15% 2,77 26% 4,63 48%
8,66 8% 1,52 3% 0,53 18% 3,20 25% 4,52 17% 3,18 40% 7,21 8% 1,28
57% 9,41 30% 4,94 5% 0,82 2% 0,33 1% 0,10 19% 3,11 39% 6,48 23%
3,71 6% 0,97 5% 0,86 1% 0,23 3% 0,44 1% 0,16 0% 0,04 0% 0,02 0%
0,00 UNIDADES LANADAS POR DORMITRIO (MIL)1 UNITS LAUNCHED PER
BEDROOMS (K)1 UNIDADES LANADAS POR REA PRIVATIVA (MIL)1 UNITS
LAUNCHED PER PRIVATE USEFUL AREA (K)1 m2 at/up to 29 30 a/ to 39 40
a/ to 49 50 a/ to 69 70 a/ to 89 90 a/ to 109 110 a/ to 129 130 a/
to 149 150 a/ to 169 170 a/ to 199 200 a/ to 249 250 a/ to 299 300
ou mais or more Somente unidades tipo./ Only these unit types.
/RJRIO DE JANEIRO REGIO METROPOLITANA DE/ RIO DE JANEIRO
METROPOLITAN AREA 0 e/ and 1 2 3 4 ou mais/ or more O preo mediano
dos apartamentos na Regio Metropolitana do Rio de Janeiro R$
6.170/m. Veja grfico de preos m por n de dormitrios e municpio:/
The median price of apartments in the Rio de Janeiro Metro Area is
R$ 6,170/m. Somente unidades tipo. Mnimo de 2 tipologias para cada
cruzamento. 3 Produto de 1 dormitrio compacto fora do padro da
cidade./ Only these unit types. Minimum of 2 typologies for each
cross-referenced data. Compact, 1-bedrrom unit, out of city
standard PREO M2 MEDIANO POR MUNICPIO1 MEDIAN PRICE/M BY CITY
MUNICPIO/ CITY PREO M2 MEDIANO/ MEDIAN PRICE/M SO JOO DE MERITI R$
7.710 NITERI R$ 7.380 RIO DE JANEIRO R$ 6.360 NOVA IGUAU R$ 5.360
ITABORA R$ 5.040 MACA R$ 4.710 CAMPOS DE GOYTACAZES R$ 4.620
NILPOLIS R$ 4.250 MANGARATIBA R$ 3.930 DUQUE DE CAXIAS R$ 3.730
PETRPOLIS R$ 3.360 SO GONALO R$ 2.300 TOTAL/ TOTAL R$ 6.170 PREO/
PRICE R$ 6.690 R$ 5.940 R$ 6.160 R$ 6.730 PREO M2 MEDIANO POR N0
DORMITRIO12 MEDIAN PRICE/M2 BY NUMBER OF BEDROOMS12 0 e/ and 1 2 3
4 ou mais/ or more
20. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 36 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 37ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 Quanto a hotel, 20 empreendimentos foram lanados,
VGV R$ 1,8 bi, 22 torres e 5.079 unidades. O preo mediano R$
13.960/m./ A total of 20 flat/hotel projects were launched, for
combined PSV of R$1.8 billion, 22 towers and 5,079 units. The
median price was R$13,960/m. FLAT/HOTEL/ FLAT/HOTEL Em 2013 foram
lanados na Regio Metropolitana do Rio de Janeiro 27 empreendimentos
comerciais (13% do total lanado), VGV R$ 2,3 bi, 32 torres e 5.388
unidades. O preo mediano R$ 9.070/m./ In 2013, 27 Office Suite
projects (13% of total launches) were launched in the Rio de
Janeiro Metro Area, with combined PSV of R$2.3 billion, 32 towers
and 5,388 units. The median price was R$9,070/m. MUNICPIO CITY
NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/ TOWERS UNIDADES
LANADAS/ UNITS LAUNCHED VGV (MM) PSV (M) % VGV % PSV TQUETE MEDIANO
(MIL)/ MEDIAN TICKET (K) PREO M2 MEDIANO/ MEDIAN PRICE/M RIO DE
JANEIRO 20 25 4.517 R$ 2.062 91% R$ 355 R$ 9.430 C. DE GOYTACAZES 1
1 257 R$ 61 3% R$ 204 R$ 7.290 ITAGUA 1 1 71 R$ 33 1% R$ 789 R$
9.070 SO GONALO 1 1 147 R$ 27 1% R$ 146 R$ 6.780 S. JOO DE MERITI 1
1 120 R$ 26 1% R$ 221 R$ 9.410 ITABORA 1 1 121 R$ 26 1% R$ 212 R$
6.920 NITERI 1 1 99 R$ 16 1% R$ 160 R$ 6.820 MARIC 1 1 56 R$ 11 1%
R$ 193 R$ 6.040 TOTAL/ TOTAL 27 32 5.388 R$ 2.261 100 R$ 301 R$
9.070 COMERCIAL/ OFFICE SUITE MUNICPIO/ CITY NMERO DE
EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/ TOWERS UNIDADES LANADAS/
UNITS LAUNCHED VGV (MM)/ PSV (M) % VGV/ % PSV TQUETE MEDIANO (MIL)/
MEDIAN TICKET (K) PREO M2 MEDIANO/ MEDIAN PRICE/ M RIO DE JANEIRO
13 15 3.688 R$ 1.415 80% R$ 484 R$ 16.840 C. DOS GOYTACAZES 2 2 492
R$ 101 6% R$ 206 R$ 9.480 MACA 1 1 246 R$ 67 4% R$ 290 R$ 9.120 S.
JOO DE MERITI 1 1 264 R$ 59 3% R$ 225 R$ 12.000 DUQUE DE CAXIAS 1 1
156 R$ 53 3% R$ 337 R$ 13.480 NITERI 1 1 77 R$ 34 2% R$ 440 R$
20.000 QUEIMADOS 1 1 156 R$ 32 2% R$ 204 R$ 8.610 TOTAL/ TOTAL 20
22 5.079 R$ 1.760 100% R$ 407 R$ 13.960 Somente unidades tipo./
Only these unit types. /RJRIO DE JANEIRO REGIO METROPOLITANA DE/
RIO DE JANEIRO METROPOLITAN AREA RECREIO DOS BANDEIRANTES CAMPO
GRANDE BANGU TIJUCA CENTRO BOTAFOGO BARRA DA TIJUCA PAVUNA ILHA DO
GOVERNADOR LEOPOLDINA JACAREPAGU FREGUESIA MIGUEL PEREIRA DUQUE DE
CAXIAS GUAPIMIRIM PARACAMBI SEROPDICA JAPERI SANTA CRUZ CAMPOS DOS
GOYTACAZES Res/ Res: R$ 4.620/m2 Com/ Office Suite: R$ 7.290/m2
Flat/Hotel/ Flat/Hotel: R$ 9.480/m2 FONTE/SOURCE: 206
EMPREENDIMENTOS LANADOS DE JAN/13 A DEZ/13./ 206 PROJECTS LAUNCHED
BETWEEN JAN/13 AND DEC/13. REGIO METROPOLITANA DO RIO DE JANEIRO/
RIO DE JANEIRO METROPOLITAN AREA PREO DO M2 POR EMPREENDIMENTO
(R$)/ PRICE/M2 PER PROJECT (R$) 15.000 45.880 11.000 14.999 9.000
10.999 7.000 8.999 5.000 6.999 1.800 4.999 ESTRUTURA URBANA/ URBAN
STRUCTURE TIPO DE EMPREENDIMENTO/ TYPE OF PROJECT RESIDENCIAL
VERTICAL/ VERTICAL RESIDENTIAL COMERCIAL/ OFFICE SUITE FLAT/HOTEL/
FLAT/HOTEL ZONA DE VALOR/ VALUE ZONES MUNICPIOS/ CITIES EIXO
PRINCIPAL/ MAIN AXIS HIDROGRAFIA/ HYDROGRAPHY REAS VERDES/ GREEN
AREAS EMPREENDIMENTOS LANADOS EM 2013/ 2013 LAUNCHING PROJECTS NOVA
IGUAU Res/ Res: R$ 5.360/m2 DUQUE DE CAXIAS Com/ Office Suite: R$
3.730/m2 Flat/Hotel/ Flat/Hotel: R$ 13.480/m2 MACA Res/ Res: R$
4.710/m2 Flat/Hotel/ Flat/Hotel: R$ 9.120/m2 SO JOO DE MERITI Com/
Office Suite: R$ 9.410/m2 Flat/Hotel/ Flat/Hotel: R$ 12.000/m2 SO
GONALO Res/ Res: R$ 2.300/m2 Com/ Office Suite: R$ 6.780/m2 NITERI
Res/ Res: R$ 7.380/m2 Com/ Office Suite: R$ 6.820/m2 Flat/Hotel/
Flat/Hotel: R$ 20.000/m2 RIO DE JANEIRO Res/ Res: R$ 6.360/m2 Com/
Office Suite:R$ 9.430/m2 Flat/Hotel/ Flat/Hotel: R$ 16.840/m2
PETRPOLIS Res/ Res: R$ 3.360/m2 ITABORA Res/ Res: R$ 5.040/m2 Com/
Office Suite: R$ 6.920/m2 MANGARATIBA Res/ Res: R$ 3.930/m2 MARIC
Res/ Res: R$ 6.040/m2 ITAGUA Res/ Res: R$ 9.070/m2 NILPOLIS Res/
Res: R$ 4.250/m2 QUEIMADOS Flat/Hotel/ Flat/Hotel: R$ 8.610/m2
21. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 38 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 39ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 INTERIOR DE/ INTERIOR REGION OF SAO PAULO/SP
201empreendimentos/ projects 648torres/towers 26.855unidades/units
3.540residencial vertical/ vertical residential 7.250comercial/
Office Suite 13.750hotel/ hotel LANAMENTOS 2013 2013 LAUNCHINGS
6,8bilhes de reais/ billion of reais VGV/PSV RESIDENCIAL VERTICAL,
COMERCIAL E HOTEL VERTICAL RESIDENTIAL, OFFICE SUITE AND HOTEL PREO
M2 MEDIANO (R$) MEDIAN PRICE/M2 (R$) DADOS DEMOGRFICOS/ DEMOGRAPHIC
DATA RIBEIRO PRETO PIB (R$ bi)/GPD (R$ billion) 18 (30) Populao
(mil)/ Population (K) 649 (29) Domiclios (mil)/ Residences (K) 214
(26) IDH/ HDI 0,800 (40) PNUD 2010 e IBGE 2013./ PNUD 2010 and IBGE
2013.
22. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 40 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 41ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 DADOS GERAIS/ OVERVIEW EMPREENDIMENTOS/ PROJECTS
Residencial vertical/ Vertical residential Comercial/ Office Suite
Hotel/ Hotel Total/ Total TORRES/ TOWERS Residencial vertical/
Vertical residential Comercial/ Office Suite Hotel/ Hotel Total/
Total UNIDADES LANADAS/ UNITS LAUNCHED Residencial vertical/
Vertical residential Comercial/ Office Suite Hotel/ Hotel Total/
Total UNIDADES MDIA POR EMPREENDIMENTO/ AVERAGE UNITS PER PROJECT
Residencial vertical/ Vertical residential Comercial/ Office Suite
Hotel/ Hotel Total/ Total VGV LANADO (R$)/ PSV OF PROJECTS LAUNCHED
(R$) Residencial vertical/ Vertical residential Comercial/ Office
Suite Hotel/ Hotel Total/ Total VGV MDIO POR EMPREENDIMENTO (R$)/
AVERAGE PSV PER PROJECT (R$) Residencial vertical/ Vertical
residential Comercial/ Office Suite Hotel/ Hotel Total/ Total
PREOS/ PRICES TQUETE MEDIANO (R$)/ MEDIAN TICKET (R$) Residencial
vertical/ Vertical residential Comercial/ Office Suite Hotel/ Hotel
Total/ Total PREO M MEDIANO (R$)/ MEDIAN PRICE/M2 (R$) Residencial
vertical/ Vertical residential Comercial/ Office Suite Hotel/ Hotel
Total/ Total SEGMENT. POR VALOR DO IMVEL (R$) SEGMENTS BY PRICE
BRACKETS (R$) Popular/ Low income Econmico/ Mid low income Mdio/
Middle income Alto/ Upper income Altssimo/ High upper income Nesta
edio, apresentamos o indito captulo do interior de So Paulo,
composto pelos 25 maiores municpios com PIB acima de R$ 2 bi,
exceto RM Campinas e Baixada Santista, que so analisados de forma
independente em seus respectivos captulos neste Anurio. Apenas a
ttulo analtico, se considerarmos a soma dos municpios analisados
neste captulo, mais a RMC e a B. Santista, temos um volume total de
VGV lanado de R$ 11,9 bi, um volume comparvel ao 2 maior mercado
nacional, a RMRJ, o que demonstra a expressiva fora e todo
potencial presentes no Estado de So Paulo (exceto Capital).
Considerando os municpios apenas deste captulo, observamos que
Interior SP o 3 maior mercado nacional e representa 8% do VGV total
lanado, com R$ 6,8 bi, compostos por 201 empreendimentos, 648
torres e 26.855 unidades, sendo 90% residenciais verticais (180),
6% comerciais (13) e 4% hotis (8). Quando comparado aos principais
mercados nacionais, detm 13% dos residenciais verticais lanados, 7%
dos comerciais e com destaque especial para os hotis, com 14% de
participao./ In this edition, we included for the first time a
chapter on the interior region of So Paulo state, which is formed
by the 25 largest municipalities with GDP above R$2 billion, with
the exception the Campinas Metro Area and the Santos Region, which
each receive a specific chapter in this Report. For analysis
purposes, if we consider the aggregate total of the municipalities
analyzed in this chapter, plus the Campinas Metro Area and the
Santos Region, we arrive at total PSV launched of R$ 11.9 billion,
which is comparable with Brazils second-largest market, the RJMA,
thus attesting to the strength and potential of the state of So
Paulo (excluding the city of So Paulo). Considering only the cities
in this chapter, the Interior of So Paulo is the third-largest
market in Brazil, accounting for 8% of total PSV launched, or R$
6.8 billion, composed of 201 projects, 648 towers and 26,855 units,
of which 90% are vertical residential projects (180), 6% are Office
Suite (13) and 4% are hotels (8). Compared to key Brazilian
markets, the region accounts for 13% of all vertical residential
projects launched and 7% of Office Suite projects launched, with
the highlight the hotel projects launched, for which the region
accounted for 14%. INTERIOR DE/ INTERIOR REGION OF SO PAULO/SP 180
(90%) 13 (6%) 8 (4%) 201 625 (96%) 15 (2%) 8 (1%) 648 23.445 (87%)
1.804 (7%) 1.606 (6%) 26.855 130 139 201 134 5,7 bi (84%) 613 mi
(9%) 487 mi (7%) 6,8 bi 32 mi 47 mi 61 mi 34 mi 223 mil 282 mil 284
mil 243 mil 3.540/m 7.250/m 13.750/m 3.760/m At 199 mil 200 mil a
399 mil 400 mil a 699 mil 700 mil a 1,49 mil A partir de 1,5 milho
DADOS GERAIS POR MUNICPIO/ OVERVIEW BY CITY MUNICPIO/ CITY NMERO DE
EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/ TOWERS UNIDADES LANADAS/
UNITS LAUNCHED VGV (MM)/ PSV (M) % VGV/ % PSV RIBEIRO PRETO 42 80
5.022 R$ 1.294 19% JUNDIA 15 36 2.504 R$ 812 12% SOROCABA 26 87
3.226 R$ 678 10% SO JOS DOS CAMPOS 12 20 1.687 R$ 524 8% LIMEIRA 8
38 1.506 R$ 503 7% ITU 10 43 1.461 R$ 458 7% PIRACICABA 11 121
2.512 R$ 441 6% BAURU 7 44 1.723 R$ 422 6% SO JOS DO RIO PRETO 6 15
1.238 R$ 401 6% TAUBAT 17 20 1.176 R$ 258 4% ARAATUBA 7 9 560 R$
195 3% SO CARLOS 11 20 691 R$ 130 2% SALTO 3 10 576 R$ 118 2%
PINDAMONHANGABA 4 5 375 R$ 113 2% MARLIA 6 27 566 R$ 105 2% ARARAS
2 3 156 R$ 68 1% RIO CLARO 2 13 304 R$ 66 1% PRESIDENTE PRUDENTE 2
14 436 R$ 57 1% SERTOZINHO 1 2 252 R$ 49 1% FRANCA 1 1 96 R$ 44 1%
VOTORANTIM 2 23 436 R$ 38 1% JACARE 1 4 120 R$ 26 0% ARARAQUARA 1 9
144 R$ 17 0% ATIBAIA 3 3 72 R$ 16 0% GUARATINGUET 1 1 16 R$ 3 0%
TOTAL/ TOTAL 201 648 26.855 R$ 6.836 100% DADOS GERAIS POR TIPO DE
EMPREENDIMENTO/ OVERVIEW BY TYPE OF PROJECT TIPO DE EMPREENDIMENTO/
TYPE OF PROJECT NMERO DE EMPREENDIMENTOS/ NO. OF PROJECTS TORRES/
TOWERS UNIDADES LANADAS/ UNITS LAUNCHED VGV (MM)/ PSV (M) PREO M2
MEDIANO/ MEDIAN PRICE/M RESID. VERTICAL / VERTICAL RESIDENTIAL 180
625 23.445 R$ 5.736 R$ 3.540 COMERCIAL / OFFICE SUITE 13 15 1.804
R$ 613 R$ 7.250 HOTEL / HOTEL 8 8 1.606 R$ 487 R$ 13.750 TOTAL/
TOTAL 201 648 26.855 6.836 R$ 3.760 Fonte: Coleta de Dados
Inteligncia de Mercado Lopes e Geoimvel. Anlises: Inteligncia de
Mercado Lopes/ Source: Data Gathering Lopes Market Intelligence and
Geoimvel. Analyses: Lopes Market Intelligence
23. ANURIO DO MERCADO IMOBILIRIO BRASILEIRO 2013 2013 ANNUAL
REPORT OF THE BRAZILIAN REAL ESTATE MARKET 42 ANURIO DO MERCADO
IMOBILIRIO BRASILEIRO 2013 43ANURIO DO MERCADO IMOBILIRIO
BRASILEIRO 2013 As anlises desta pgina retratam os apartamentos
lanados no Interior de So Paulo em 2013 (23.445 apartamentos). Veja
grficos de unidades lanadas por segmento, trimestre, n de
dormitrios e rea privativa:/ The analyses on this page cover
apartments launched in the Interior region of So Paulo state in
2013 (23,445 apartments). See the charts on units launched by
segment, quarter, number of bedrooms and private useful area:
APARTAMENTOS/ APARTMENTS UNIDADES LANADAS POR TRIMESTRE (MIL) UNITS
LAUNCHED PER QUARTER (K) 1 TRI 2 TRI 3 TRI 4 TRI 1st Q 2nd Q 3rd Q
4th Q UNIDADES LANADAS POR SEGMENTO (MIL) UNITS LAUNCHED PER
SEGMENT (K) POPULAR LOW INCOME ECONMICO LOWER MIDDLE INCOME MDIO
MIDDLE INCOME ALTO UPPER INCOME ALTSSIMO HIGH UPPER INCOME 56%
13,24 31% 7,15 11% 2,64 2% 0,36 0% 0,05 22% 5,07 37% 8,60 19% 4,49
22% 5,28 7% 1,51 66% 15,41 25% 5,77 2% 0,48 2% 0,42 43% 9,94 25%
5,77 15% 3,58 7% 1,69 4% 0,82 2% 0,45 0% 0,09 1% 0,13 1% 0,12 0%
0,11 0% 0,05 UNIDADES LANADAS POR DORMITRIO (MIL)1 UNITS LAUNCHED
PER BEDROOMS (K)1 UNIDADES LANADAS POR REA PRIVATIVA (MIL)1 UNITS
LAUNCHED PER PRIVATE USEFUL AREA (K)1 m2 30 a/ to 39 40 a/ to 49 50
a/ to 69 70 a/ to 89 90 a/ to 109 110 a/ to 129 130 a/ to 149 150
a/ to 169 170 a/ to 199 200 a/ to 249 250 a/ to 299 300 ou mais or
more Somente unidades tipo. / Only these unit types. 0 e/ and 1 2 3
4 ou mais/ or more SO PAULO/SP INTERIOR DE/ INTERIOR REGION OF O
preo med
