Ágil vs Lean Startup
Twitter: @IndustrialLogicCopyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
@freire_da_silva
• Senior Coach @IndustrialLogic
• Agil desde 2001
• fundador da AgilCoop e AgilBits
• Mestrado: “Refleções sobre o Ensino de Metodologias Ágeis na Academia, Industria e Governo”
• Experiência e successo com muitos clientes: Apple Brasil, Freeddom, Americanas.com, Mandic Internet, Ministério da Cultura, O2 Filmes, Locaweb, e mais...
• Gosto de nadar e construir casas
“Agile methods remove waste...yet those [Agile]
methods had led me down a road in which the majority of
my team’s efforts were wasted.”
- Eric Ries
X
Ágil Lean Startup
Backlog
X
Visão do Produto
X
Pivot
1. Stories In:
2. Estimate and Prioritize:
3. Estimate Velocity:
4. Divide into Releases:
Release Plan
Int. Rel.
Ext. Rel.
Ext. Rel.
Kent Beck & Martin Fowler, Planning Extreme Programming
X
Minimum Viable Product
Minimum Viable
Lixo que ninguém quer usar
Tudo que você não tem $ pra fazer
X
KanbanNot started In Dev UAT Done
3 2 3(WIP limit)
Sprint Review
X
0
2
4
6
8
1st MVP 2nd MVP 3rd MVP 4th MVP
Mes
es
Zoom-InPivot
CustomerSegment
PivotPlatform
Pivot
Produto inicial
Pivot or Persevere?
On-Site Product Owner
X
Get Out Of The Building
User Story + Backlog
Customer saves profile during checkout
•If any account info (address, etc.)differs from what’s on file, ask customer whether the profile should be updated.
•Send a separate email confirmation if profile has changed.
X
Hypothesis + “To Learn” list
Definição de “pronto”
X
... VALIDATED
Validated Learning
Done
RED GREEN
REFACTOR
X
BUILD MEASURE
LEARN
Testes de Aceitação
Given First Name is “Tim_First”
And Last Name is “Tim_Last”
And Password is “”
When you Select “Create Account”
Then you get a message “Password is required”
Given First Name is “Tim_First”
And Last Name is “Tim_Last”
And Password is “foo”
When you Select “Create Account”
Then you get a message “Password must have both letters and numbers”
Password Required Password Format
X
Testes A/B
Velocity, Burndown & Vanity Metrics
X
AARRR & Actionable Metrics
• Acquisition: users come to the product/site
• Activation: users “use” the product/site
• Retention: users use the site/product multiple times
• Referral: users like product enough to refer others
• Revenue: users conduct some monetization behavior
Metrics for Pirates by Dave McClure
Mock Object
X
Feature Fake
78%
22%
UsedNot Used
16 users from 4 countries are online right now.
Join the chat.
Unlikely Neutral Likely
1 7 6
Laura KleinLean UX Expert
Continuous Integration
X
Continuous Delivery
Liderado por consultores
CSM
X
Liderado por empreendedores de sucesso
Lean Startup torna as melhores partes de ágil mais enxutas e as combina com o
brilhante processo de Desenvolvimento de Clientes.
Conclusão:
Mas lembre-se: contexto é tudo!
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