Timeline do Facebook para Todos
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![Page 1: Timeline do Facebook para Todos](https://reader034.fdocumentos.tips/reader034/viewer/2022042623/54904ccfb4795969178b4e02/html5/thumbnails/1.jpg)
Timeline para Todos: Saiba como você pode se aproveitar dela
Ique Muniz, Editor de Conteúdo OlhóSEO, Florianópolis (SC) – 05/05/12
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Números
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O Facebook Atual
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Visitas Hitwise em 29/10/2011
http://www.brafton.com/news/facebook-reports-more-than-900-million-users
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Socialbakers em 01/05/12
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Evoluções Rápidas
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2005 -> Só um Perfil simples
Primeiro News Feed <- 2006
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2007 -> Interações disponíveis
Invasão dos Apps <- 2008
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2009 -> As Fan Pages chegam
Tapa no Visual <- 2010
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E em 2011/12...
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Mas antes...
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Parte da vida?!
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A Timeline do Facebook
1 – Oficial desde 30/03
2 – Igual para perfil e página
3 – Novo formato de exibição
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Isso vocês já sabem!
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Isso vocês já sabem!
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Vamos direto ao ponto
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Timeline Atuando na prática
1. Existem diversas formas de usar a nova página do Facebook para interação com os usuários, aumentando engajamento, possibilitando visibilidade e valorizando o lado social.
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Eficiência da Timeline para Marcas
http://www.emarketer.com/Article.aspx?R=1008997
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Eficiência da Timeline para Marcas
http://www.emarketer.com/Article.aspx?R=1008997
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Timeline Atuando na prática
2. Efeitos positivos!
3. Encaixa com diversos “perfis” (empresas, organizações, agências)
4. Recursos variados
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Imagem de Capa
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Atenção Regras da Imagem de Capa
- A imagem de capa (cover photo) possui regras específicas para sua utilização.
- Call to action, setas, promoções e afins não podem ser usados na imagem.
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Regras
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Customização de Ícones
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Customização de Ícones
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Medidas
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Medidas
http://www.jonloomer.com/2012/03/07/dimensions-for-facebook-timeline-for-pages-infographic/
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Milestones
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Milestones Ressalte momentos importantes
- Marque aniversários, datas especiais.
- Trabalhe bem a imagem - Bom para a “história” da empresa
- Evite spam de milestones
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Destaque e “Fixar no Topo”
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Explore, crie...
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O Google +1
Ideias e Dicas
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Ações B2B
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Opções Curtir: Páginas
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Como ver??
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Opções Curtir: Páginas
![Page 44: Timeline do Facebook para Todos](https://reader034.fdocumentos.tips/reader034/viewer/2022042623/54904ccfb4795969178b4e02/html5/thumbnails/44.jpg)
Opções Curtir Veja páginas que curtem a sua empresa
- Selecione para ver as páginas
- Possibilidade de contato B2B
- Veja empresas que te acompanham
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Interações
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Top Fãs: interação / evangelização
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Competição por “benefícios”
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Exposição de fãs: “moral”
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Exposição de fãs: “moral”
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Exposição de fãs: “moral”
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Mensagens privadas
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Associação Facebook -> Twitter
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Imagens
![Page 54: Timeline do Facebook para Todos](https://reader034.fdocumentos.tips/reader034/viewer/2022042623/54904ccfb4795969178b4e02/html5/thumbnails/54.jpg)
“Uma imagem vale mais...” ?
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“Uma imagem vale mais...” ?
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História por fotos*
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Memes e afins
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Memes e afins
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Memes e afins
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Mas sem abusar!
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Promoções!
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Descontos, cupons e promoções
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Aba personalizada
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Aba personalizada
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Promoções Abas personalizadas são válidas!
- Destaque bem a postagem
- Imagens apelativas (ícone também)
- Divulgue como Ads, com link externo (do seu blog), twitter, etc...
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Negócio Local
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Informações no “Sobre”
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Mapa local
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Ferramenta$
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Ferramenta$ Investimentos para Melhorar
- Boas e práticas funcionalidades
- Possibilidades de melhora instantânea
- Não é Gasto. É INVESTIMENTO
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BÔNUS!!
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Figura “pública”: Assinantes
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Pegamos um artigo
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Pegamos um artigo
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O “influenciador”
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A ação
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Mensuração
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Mensuração
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Mensuração
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Mensuração
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Mensuração
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Mensuração
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Facebook 2
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Topo
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Pra fechar....
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Timeline Considerações finais
- Explore as funcionalidades
- Mantenha a interação constante
- Teste sempre coisas diferentes e únicas
- Atenção total ao usuário
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Pense Sempre no Social
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Pra fechar... (2)
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3 Anos de MestreSEO (04/05/09)
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OBRIGADO, Fábio!
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