Oficina de BMG
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Oficina de BMG
Thomas Buck
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Introdução● O que é empreendedorismo?● O que é um modelo de negócio?
● Business Model (BM)● O que é uma startup?
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Um pouco de teoria● Alexander Osterwalder: Business Model
Generation (BMG)
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[ http://www.businessmodelgeneration.com/ ]
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[ http://www.manualdastartup.com.br/blog/desenhando-o-modelo-de-negocio-da-startup/ ]
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Um resumo em forma de vídeo (2:19)
http://www.youtube.com/watch?v=QoAOzMTLP5s
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Alguns exemplos● Sejam os seguintes cases:
● Google● GetNinjas● ZipCar● Aceleradoras
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[ http://blog.lojadeconsultoria.com.br/inovacao/modelo-de-negocios-inovador-e-curva-de-valor-9-google/ ]
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[ http://blog.lojadeconsultoria.com.br/inovacao/modelo-de-negocio-inovador-get-ninjas/ ]
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[ http://blog.lojadeconsultoria.com.br/inovacao/modelo-de-negocios-e-curva-de-valor-3-zipcar/ ]
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Aceleradoras
[ http://blog.lojadeconsultoria.com.br/inovacao/o-modelo-de-negocio-das-aceleradoras-de-empresas/ ]
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● UNIFACS
Alguns exercícios
Todos juntos!
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● Como seria o modelo de negócios na área …● Quadricópteros
Todos juntos!
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● Façam uma sugestão de BM● A idéia é sua?● A idéia é de outra pessoa?
Em equipe!
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Outros geradores de BM● Ash Maurya
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● http://leancanvas.com/
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● Steve Blank
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● http://www.leanlaunchlab.com/
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Você quer saber quem está usando?
● http://21212.com/blog/modulo-business-model-generation/
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Sobre um Plano de Negócio (PN)
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