Midias Sociais e o Profissional de Educação Física

Rita de Cássia Garcia Verenguer

@ritaverenhttp://pensandoaeducacaofisica.blogspot.com

Março 2011

Objetivos:

a) Caracterizar as mídias sociais;

b) Discutir o uso das mídias sociais para potencializaros negócios, a carreira e a intervenção profissional.

Profª Drª Rita Verenguer

a) Caracterizar as mídias sociais

Mídias Sociais: conceituação

“abrangem todos os recursos na internet para que exista comunicaçãoatravés de diversos meios – áudio, vídeo, texto, imagens e qualquer outracombinação ou troca possível” (JUE; MARR; KASSOTAKIS, 2010, p. 48).

“são uma forma de comunicação, colaboração e contato com qualquerpessoa, em qualquer lugar, a qualquer hora” (JUE; MARR; KASSOTAKIS,2010, p. 5).

“ são sites na internet construídos para permitir a criação colaborativa deconteúdo, a interação social e o compartilhamento de informações emdiversos formatos” (TELLES, 2010, p. 19).

Advertência: não há, na literatura, consenso sobre o conceito



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Relacionamento (redes sociais) •Gengibre

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textos

Mídias Sociais são sites de compartilhamento de


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b) Discutir o uso das mídias sociais para potencializar os negócios, a carreira e a intervenção profissional

Negócio/Carreira Intervenção

Prospectar clientes Potencializar a aprendizagem

Fidelizar clientes Potencializar o treinamento

Construir uma marca/identidade

Delimitar um nicho de mercado

Mídias Sociais


b) Discutir o uso das mídias sociais para potencializar os negócios , a carreira e a intervenção profissional

USO ESTRATÉGICO

USO PLANEJADO


REFERÊNCIAS

JUE, L.A.; MARR, J.A; KASSOTAKIS, M.E. Mídias Sociais nas

Empresas: colaboração, inovação, competitividade e resultados.

São Paulo: Ed. Évora, 2010

TELLES, A. A Revolução das Mídias Sociais: cases, conceitos,

dicas e ferramentas. São Paulo: M.Books do Brasil Ed, 2010.

www.mackenzie.com.br/gepetics.htmlGEPETIC’s

http//:pensandoaeducacaofisica.blogspot.com

@ritaveren

[email protected]

http://www.slideshare.net/RitaVerenguer

Midias Sociais e o Profissional de Educação Física

Education

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