Marketing - Teorias Explicativas Comportamento Consumidores 2011 2012
Marketing 2011
Transcript of Marketing 2011
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Marketing
Ene 2011
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Capacitaciones
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COMERCIAL LUCERO20 nov – Canal Mayorista
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CURACAO MEGA11 marzo – Arequipa
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SAGA EJERCITO12 marzo – Arequipa
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SAGA PORONGOCHE13 marzo – Arequipa
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PROMOTORES YES!11 marzo – Arequipa
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PLAZA VEA11 abr – Arequipa
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ELECTROHOGAR1 abr – Huacho
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PLAZA VEA 17 abr – Arequipa
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PLAZA VEA Abril – Piura
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RIPLEYABRIL - PIURA
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SAGAFALABELLAABRIL - PIURA
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Activaciones
Acción: Los promotores con globos en mano invitaban a la gente a tomarse una foto con Olympus y llevársela impresa.
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COMERCIAL LUCERO8 ENE 2010 - Ventanilla
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COMERCIAL LUCERO8 ENE 2010 – Pte. Piedra
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AREQUIPA17 Feb - Estilos
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AREQUIPA11 abr– Saga Falabella
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AREQUIPA12 Abr – Estilos Lambramani
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HUACHO1 Abr – Electrohogar
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PIURAAbril – Saga Open Plaza
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PIURAAbril - Ripley
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CHICLAYOAbril – Curacao - Mega
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SAGA SAN ISIDRO7 MAYO
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Canal Retail
Página Impar
16 ABR
Distribución: El Comercio -
Tiendas
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Exhibiciones
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CURACAO MEGAAREQUIPA
DESPUESANTES
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ESTILOS LAMBRAMANIAREQUIPA
ANTES DESPUES
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SAGA FALABELLA EJERCITOAREQUIPA
ANTES DESPUES
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PLAZA VEA EJERCITOAREQUIPA
ANTES DESPUES
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PLAZA VEAAREQUIPA
ANTES DESPUES
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HUACHO1 abril
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Electro Hogar
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SAGA/RIPLEY/CURACAO - TRUJILLO19 abril 2011
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Curacao – Real Plaza
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Plaza Vea
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Ripley
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PIURAAbril 2011
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Plaza Vea
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Ripley
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CHICLAYOAbril 2011
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Curacao
Antes Después
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Plaza Vea
Antes Después
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Curacao Real
Antes Después
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Sagafalabella
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Material Pop
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Comercial LuceroGigantografía 11 mts x 2.5 mt
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Canal RetailFlyer
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Banner 1x1.50 mtsPOP
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Banner 2.15x0.39 mtsPOP
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Banner 1.70x2.20 mtsPOP
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Mesajil Hnos
Banner 1.70 metrosTiendas
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Mesajil Hnos.
Banner 1.70 mtsPOP
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Mesajil Hnos. Compupalace 2do piso
Banner 1.70 mtsPOP
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ENCARTES
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Saga Falabella
Ampliar
Canal Retail3 páginasSábado 29 eneDsitribución: con El Comercio
Ampliar
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Ampliar
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Ripley
Canal Retail
Página Par
Sábado 29 ene
Distribución: con El Comercio
Ampliar
Ampliar
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Estilos
Canal Retail
Página Impar
5 feb
Distribución: Tiendas Estilos
Ampliar
Ampliar Ampliar
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Saga Falabella
Canal Retail
Página Impar
19 MAR
Distribución: Con El
Comercio y en Tiendas
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Ripley
Canal Retail
Página Impar
Marzo
Distribución: Con El
Comercio y en Tiendas
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CURACAO
Canal Retail
Marzo
Distribución: El Comercio y
en Tiendas
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Saga Falabella
Canal Retail
Página Impar
16 ABR
Distribución: Con El
Comercio y en Tiendas
Ampliar
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Ripley
Canal Retail
Página Impar
16 ABR
Distribución: Con El
Comercio y en Tiendas
Ampliar
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Plaza Vea
Canal Retail
16 Abril
Distribución: En Tiendas
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Plaza Vea
Canal Retail
16 Abril
Distribución: En Tiendas
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Canal Retail
16 Abril
Distribución: En Tiendas
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Curacao
Canal Retail
Página Impar
16 ABR
Distribución: El Comercio -
Tiendas