E-COMMERCE nos EUA - AICEP Portugal Global · EUA - E-COMMERCE Startups Fonte: Grant Morrow,...

E-COMMERCE nos EUA

Um parceiro de confiança / www.portugalglobal.pt

EUA - E-COMMERCE

Análise e prospeção das vendas em eCommerce (mundial)

Fonte:

http://www.statista.com/statistics/261245/b2c-e-commerce-

sales-worldwide/

Enquadramento

http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/










EUA - E-COMMERCE

Vendas em eCommerce por região (mundial)

Fonte:

www.eMarketer.com

www.cbinsights.com

Enquadramento

http://www.emarketer.com/

http://www.cbinsights.com/


EUA - E-COMMERCE

Empresas líderes em eCommerce (mundial)

Fonte:

http://www.researchandmarkets.com/research/dtxzvc/the_

worlds // Websites das empresas

Empresa HQ Vendas’13 (Bi$) Vendas’14 (Bi$)

Amazon EUA 74 89

JD.com China 11 18,5

eBay EUA 16,3 17,9

Wal-Mart EUA 9,8 12,2

Otto Group Alemanha 8 11,8

Alibaba (exc. wholesale) China 4 8,57

Groupe Casino França 4 4,5

Tesco Reino Unido 4 n/a

Rakuten Japão 3 5,6

Best Buy EUA 3 n/a

Enquadramento

http://www.researchandmarkets.com/research/dtxzvc/the_worlds /

http://www.researchandmarkets.com/research/dtxzvc/the_worlds /


EUA - E-COMMERCE

Plataformas líderes em eCommerce (2014)

Fonte:

http://blog.aheadworks.com/

Enquadramento

http://blog.aheadworks.com/


EUA - E-COMMERCE

Investimentos VC em eCommerce, por sectores (2009-2014, mundial)

Fonte:

www.cbinsights.com

Enquadramento

http://www.cbinsights.com/


EUA - E-COMMERCE

Tendências

•Omnichannel e Valores de encomendas

•Mobile (crescimento anual de 42%)

•Wearables (crescimento de 21,7M em 2013 para 176,9M em 2018)

•New devices, como o Amazon Echo


EUA - E-COMMERCE

Recomendações

•Seguir as tendências de Design

•Mobile-friendly

•Entregas flexiveis

•Desde o quando, o como e onde.

•Segurança

•Sistemas de fidelização

•subscrições

•dias especiais pe. Cyber Monday

•Early access,...

•Social Media

•Facebook regista em média 85% das

encomendas feitas em SM

•eMarketing

•Atendimento ao clientes digital

•Pagamentos

Fonte:

http://www.shopify.com/infographics/social-commerce





EUA - E-COMMERCE

Startups

Fonte:

Grant Morrow, eCommerce Program Manager

5 Ramp

4 Launch

3

Test 2 Business

Case 1

Explore

Find niches underserved Explore what offerings are missing from certain demographics or traditional retailers

Test Marketing Sell some of the products on a trial or small scale to see how the market responds. Use Marketplaces

Ramp Marketing Capacity planning is important, but ramping the marketing is most important. Suppliers and Partners can provide a safety valve

The Business Case Do you have the logistics or programming capability to deliver your goods/service?

Launch selling Launch your product listings, site or service

ROADSHOW no Porto em Setembro de 2015

Mais informações em www.portugalglobal.pt/Roadshow

Rui Boavista Marques

[email protected]

ANEXOS


EUA - FINANCIAMENTO

Anexo #1: Exemplo de critérios de decisão de investimento

Fonte:

www.francedigitale.org

The criteria of investment for VCs: team + opportunity + business model

1. Team = risk of execution (the most important criteria by far)

Best format: 2-3 founders

with complementary skills, experience in the field,

good learning pace, connections within the industry, (or a community already built).

Super bonus: recommendation from a VC/BA or entrepreneur Mega bonus: you already sold one company before Ultra Bonus: you already sold one company before with a multiple of x2.25+


EUA - FINANCIAMENTO


Fonte:



2. Opportunity = vision + promise (make them want to know more & work on your brand)

Problem/solution

(problem/solution -> be very specific & convincing about the problem)

Timing (the later you enter a market the less risky but also the more expensive - don’t be too early

though)

Market size (you have to be ambitious & disrupt a huge market)

Competitors (you are not the best, you do things differently and that’s a better way to do it and you execute it

well. Focus on your competitive advantages.)

Joker: exit easy to spot (big players + recent M&As or IPO if you want to rock the world)


EUA - FINANCIAMENTO


Fonte:



3. Business Model = smart & wise (show them you know your job & you’re creative)

Value proposition

(not the technology but the product/service for the client)

Clients (you’d better really know them)

Competitive Advantage

(distribution, technology, partnership...)

Distribution

(growth hacking plan)

Joker: you’ve got wonderful traction (if it seems very risky you’d better have some good figures)


EUA - FINANCIAMENTO

Anexo #2: Flow chart de decisão de investimento

Fonte:


E-COMMERCE nos EUA - AICEP Portugal Global · EUA - E-COMMERCE Startups Fonte: Grant Morrow,...

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