Encontro Econômico Brasil – Alemanha 2012 Deutsch – Brasilianische Wirtschaft 2012 03/07/2012.
Cogtes 2012
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Transcript of Cogtes 2012
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• 2012, novembro
Os novos rumos da Responsabilidade SocialMarcio Zeppelini
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Quanto maior for o desafio de vencer a altura de uma montanha, maior será a beleza de contemplar a vitória ao conquistá-la!
O desafio!
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Incêndio na Floresta!
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É uma doação...Não podemos negar!
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2002: Nasce a Revista Filantropia
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2012: Nasce o Instituto Filantropia
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O papel de cada um...
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sustentabilidade!Como definir?
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Sustentabilidade é o desenvolvimento que
satisfaz as necessidades presentes, sem comprometer
as gerações futuras de suprir suas próprias
necessidades”
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Sustentabilidade
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O ciclo estratégico
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Ação social x Business
Fonte: GIFE
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Acertando a CAUSA em 5 passos!
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PROBLEMA ou SOLUÇÃO?
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Conforto e Reconhecimento
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Necessidades Individuais
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As emoções
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Desafio X
Habilidade
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Por vezes sentimos que aquilo que fazemos não é senão
uma gota de água no mar
Mas o mar seria menor se lhe faltasse uma gota.
Madre Teresa de Calcutá
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OBRIGADO!• Presidente do Instituto Filantropia• Diretor executivo da Zeppelini Editorial• Diretor executivo da Diálogo Eventos• Conselheiro da Abec - Associação Brasileira de Editores Científicos• Membro da ABCR – Associação Brasileira de Captadores de Recursos• Apresentador e diretor de jornalismo da Rádio Tom Social• Produtor editorial, jornalista e empreendedor• Palestrante e consultor em comunicação e captação de recursos• Palestrante motivacional
[email protected] - (11) 2978-
6686
www.institutofilantropia.org.br