As redes sociais e as marcas
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Transcript of As redes sociais e as marcas
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REDES SOCIAIS
Rede social é uma estrutura social composta por pessoas ou organizações, conectadas por um ou vários tipos de relações, que partilham valores e objetivos comuns.
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PRINCIPAIS REDES SOCIAIS ATUALMENTE
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120%
111%
64%
2%
TUMBLRPINTERESTINSTAGRAMFACEBOOK
70% são mulheres
REDES SOCIAIS QUE MAIS CRESCERAM EM 2014
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AS MARCAS E AS REDES SOCIAIS
As redes sociais têm ganhado cada vez mais espaço nas atividades cotidianas das pessoas, e com isso as empresas começaram a enxergar oportunidades em aumentar o relacionamento com o seu público.
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Pesquisa da Hi-Mídia realizada em parceria com a M.Sense revela que, mais do que receber conteúdo, usuários desejam interagir com as marcas
87%Dos entrevistados consideram que, pior do que ter um problema com a marca, é tentar contato através das redes sociais e não obter resposta.
Dos pesquisados preferem curtir, seguir e se relacionar com marcas com as quais consigam interagir, como aquelas que postam perguntas com o objetivo de incentivar a participação do usuário.
76%
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Facebook Twitter Pinterest
Para apoiar a marca 84% 78% 70%
Para receber atualizações da marca 83% 47% N/A
Para conseguir cupons de desconto 66% 85% 41%
Por pesquisar marcas quando estava procurando um produto / serviço específico
40% 34% 67%
Por ver amigos que já curtem / seguem a marca 36% 28% 36%
Para compartilhar meus interesses / estilo de vida com outras pessoas
40% 35% 76%
Para participar de concursos culturais / promoções 37% 37% 27%
Um anúncio de TV, online ou outro meio me fez gostar da marca 28% 25% 31%
Alguém me recomendou curtir / seguir a marca 31% 21% 29%
Para compartilhar minhas boas experiências pessoais 26% 23% 38%
Outras razões 3% 9% 11%
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TIPOS DE PUBLICAÇÕES QUE GERAMMAIS ENGAJAMENTO NAS MARCAS
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DATAS COMEMORATIVAS
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POSTS COM ASSUNTOS DO MOMENTO
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INFORMAR O PÚBLICO
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DESAFIOS
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VÍDEOS
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PESSOAS ESPERAM QUE MARCAS ABRACEM SUAS CAUSAS
Uma das tendências apontadas para comunicação para os próximos anos está sendo chamada de Brand Stats, que significa uma causa ser abraçada por uma marca.
A Vale Fértil, que para lançar sua nova embalagem fez uma campanha mostrando como a sociedade, diversos valores e culturas estão mudando e também como o preconceito tem que ser cada vez mais derrubado.
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5 MARCAS DE SUCESSO NAS REDES SOCIAIS
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