2.16 natal hsbc
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Transcript of 2.16 natal hsbc
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AREA 2: EVENTOS PROMOCIONAISNatal HSBC
2.16: Evento Cultural ou de Lazer
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Quais eram os objetvos do cliente?
O espetáculo de Natal do HSBC é uma tradição em Curitiba. Mas, para o Natal de 2011, o HSBC desejava
fazer um evento ainda mais inovador e comunicar com muito mais ênfase o seu lado social: o trabalho
feito junto as crianças participantes do Coral.
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Como este trabalho atendeu àqueles objetivos?
Um conselho criativo de profissionais foi reunido para cuidar da concepção do espetáculo e escolheu o
tema “O Poder da Música”. Enquanto isso, todo o material de comunicação assumiu um tom próximo e informativo, deixando clara a seriedade do papel do
banco junto aos lares-escolas.
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Como este trabalho atendeu àqueles objetivos?
Também foram aproveitadas as vitrines do prédio do coral para contar, de uma forma didática, a história
do Instituto HSBC, responsável por inúmeros projetos assistenciais.
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Quais os resultados obtidos?
O Espetáculo de Natal do HSBC foi eleito o mais bonito já
produzido e o cliente mostrou-se totalmente satisfeito,
abrindo as portas a outros projetos. Foi usada uma
tecnologia nunca utilizada antes, com resultados
surpreendentes que totalizaram 86 mil watts de
som, com sinal digital.
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Quais os resultados obtidos?
Os parceiros e clientes do grupo em contato com a comunicação entenderam a responsabilidade do
Banco e a oportunidade dada àquelas crianças e o público bater recorde de participação, chegando a 30
mil pessoas num único dia.