2014 google concessionaria digital
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Transcript of 2014 google concessionaria digital
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Off Line
On Line
MIDIA FLUXO DE LOJA VENDAS
ESTRATÉGIASDIGITAIS
FLUXO SITE INTERAÇÕES VENDAS
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EstratégiasDigitais
Site
Processo
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Off Line• Endereço – Rua…..• Pessoas de deslocam• Procuram produto• São auxiliadas por um
vendedor• Compram um produto ou
serviço
On Line• Endereço – www……(URL)• Internautas visitam• Internautas pesquisam• Internautas entram em
contato (OPV’s)• Compram um produto ou
serviço
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Site
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Site
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Site
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Site
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Site
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Site
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Site
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Site
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Cliente• Tempo de carregamento• Facilidade de entendimento• Informações atualizadas• Fotos• Solução!• Resposta• Tempo de resposta
Ferramentas de Busca• Titulo• Sub titulo• Conteúdo• Palavras Chaves• Links• % imagem x texto• Mapa site• 42 itens….
Site
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Site
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Perfil de visitantes – Idade e Sexo
Site
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Perfil de Visitantes - Interesses
Site
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Cliente• Teste A/B
Ferramentas de Busca
Site
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Cliente• Teste A/B
Ferramentas de Busca
Site
MONITORAMENTOATUALIZAÇÕES CONSTANTES
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Opção Original – Versão Azul
Opção 1 – Botão Verde
SiteTeste A/B
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Teste A/B
Opção Original – Versão Azul
Opção 1 – Botão Verde
O botão azul teve um desempenho 25% superior nas conversões.
Site
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Medir cada passoe cada mudança
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Off Line
On Line
MIDIA FLUXO DE LOJA VENDAS
ESTRATÉGIASDIGITAIS
FLUXO SITE INTERAÇÕES VENDAS
Processo
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Off Line
On Line
MIDIA FLUXO DE LOJA VENDAS
ESTRATÉGIASDIGITAIS
FLUXO SITE INTERAÇÕES VENDAS
Processo
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On Line
ESTRATÉGIASDIGITAIS
FLUXO SITE INTERAÇÕES VENDAS
10.000 200 20
Processo
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On Line
ESTRATÉGIASDIGITAIS
FLUXO SITE INTERAÇÕES VENDAS
20.000 400 40
Processo
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Site
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Site
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On Line
ESTRATÉGIASDIGITAIS
FLUXO SITE INTERAÇÕES VENDAS
20.000 800 80
Processo
TESTE A/B
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On Line
ESTRATÉGIASDIGITAIS
FLUXO SITE INTERAÇÕES VENDAS
20.000 800 120
Processo
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FERRAMENTAS DIGITAIS2014
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EstratégiasDigitais
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EstratégiasDigitais
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EstratégiasDigitais
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EstratégiasDigitais
MONITORAR!
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EstratégiasDigitais
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EstratégiasDigitais
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O usuário escolhe um de seus amigos para colocar o nome na placa do carro
Ao publicar, o carro personalizado aparece tanto na timeline do usuário, quanto na do amigo.
Aplicativo Novo Golf
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O usuário agenda os serviçosNa concessionária peloFacebook.
Aplicativo Agendamento de Serviços
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O usuário escolhe um de seus amigos para colocar o nome na placa do carro
Ao publicar, o carro personalizado aparece tanto na timeline do usuário, quanto na do amigo.
Aplicativo Tracker
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Exemplos de interações
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Resultado: Passou de 10º para 3º lugar no ranking do Google Analytics que verifica a origem do tráfego do site.
470.400 pessoas alcançadas
241 curtiram o post
20 compartilharam
230 cliques para o site
495.341 pessoas alcançadas
79 curtiram a página
22 compartilharam
5 comentaram
129 clicaram no site
569.291 pessoas alcançadas
182 curtiram o promote
14 compartilharam
153 clicaram no site
PROMOTE 1 PROMOTE 2 PROMOTE 3
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EstratégiasDigitais
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EstratégiasDigitais
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EstratégiasDigitais
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EstratégiasDigitais
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EstratégiasDigitais
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Aumento das impressõesMantendo o mesmo investimento
Maio 2.024.284
Junho 1.938.833
Julho1.473.996
Agosto 8.885.648
Setembro 17.260.157
Outubro 16.786.693
EstratégiasDigitais
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OPV’s
EstratégiasDigitais
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Banco de dados
Foco
Direcionamento
Interação
Resultados
EstratégiasDigitais
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Exemplos de oportunidades de vendas
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PRÓXIMOS PASSOS
Mapear, utilizando o “Check List Concessionária Digital” o status de sua empresa na internet.Definir em conjunto com os responsáveis de cada setor, quais são as prioridades a trabalhar e a partir daí elaborar um plano de ação.Escolher os profissionais para a execução da estratégia.Estabelecer as metas e acompanhar sua evolução.