Vc já está pensando em seu novo produto? Não???

Então já está atrasado... :-P

Joca Torres

Jabá relâmpago

Locaweb.com.br/Jelastic

Multi-products companies

?

Search tools 28

Advertising Services 12

Communication and publishing tools 30

Development tools 13

Map-related products 8

Statistical tools 9

Operating Systems 3

Desktop Applications 14

Mobile Applications 39

Hardware 16

Services 5

TOTAL ACTIVE PRODUCTS 177

Discontinued Products 79Fonte: http://en.wikipedia.org/wiki/List_of_Google_products

?

Fonte: https://www.google.com.br/about/company/facts/locations

Same fact, smaller scale

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15+ active products5+ discontinued products

WHY?

A bit of theory

Technology adoption curve

?

The S-curve

?

The S-curve

The S-curve

Innovation

The S-curve

Innovation

Growth

The S-curve

Innovation

Growth

Maturity

The S-curve in real life

But

There’s a chasm

?

i.e., some products don’t fly… :-/

So a new product may…

So a new product may…

Either mature…

So a new product may…

Either mature…

…or don’t cross the chasm.

And a single product company will eventually…

And a single product company will eventually…

Hence the need for:

Exploring new markets

Hence the need for:

Exploring new markets

Developing new products

Exploring new markets

Developing new products

Hence the need for product portfolio management

BCGMarket share

High Low

Market

growth

High

Low

BCGMarket share

High Low

Market

growth

High

Bets

Low

BCGMarket share

High Low

Market

growth

High

Bets

Low

BCGMarket share

High Low

Market

growth

High

Stars Bets

Low

BCGMarket share

High Low

Market

growth

High

Stars Bets

Low

Cash cows

BCGMarket share

High Low

Market

growth

High

Stars Bets

Low

Cash cows Dogs

BCGMarket share

High Low

Market

growth

High

Stars Bets

Low

Cash cows Dogs

BCGMarket share

High Low

Market

growth

High Stars

Dev: ⬆

Bets

Dev: ⬆

Low Cash cows

Dev: ⬌

Dogs

Dev: ⬇

BCGMarket share

High Low

Market

growth

High Stars

Dev: ⬆Ops: ⬆

Bets

Dev: ⬆Ops: ⬌

Low Cash cows

Dev: ⬌Ops: ⬆

Dogs

Dev: ⬇Ops: ⬌

BCGMarket share

High Low

Market

growth

High Stars

Dev: ⬆Ops: ⬆Mkt: ⬆

Bets

Dev: ⬆Ops: ⬌

Mkt: ⬆

Low Cash cows

Dev: ⬌Ops: ⬆Mkt: ⬌

Dogs

Dev: ⬇Ops: ⬌

Mkt: ⬇

Putting theory into practice

GoogleMarket share

High Low

Market

growth

High

YouTubeAndroid

Google +Google App Engine

WazeGoogle Glass

Google driverless car

Low

Search + AdWords Google WaveGoogle Health

LocawebMarket share

High Low

Market

growth

High

Cloud ServerEmail Marketing

Jelastic CloudEventialsOneDrive

Tray Checkout

Low

Shared Hosting WebChat

Thank you

Joca Torres

http://GuiaDaStartup.com.brhttp://www.slideshare.net/jocatorres

joaquim.torres@locaweb.com.br@JocaTorres