Post on 21-Jan-2017
IT Industry in Brazil
Brazil Demographics
Frontiers reaching 10 countries50% of South America surface More than 8 million Km2
50% of South American Population184 million inhabitants
50% of South American GDP US$ 1,3 trillion in 2007 8th larger in the world (PPP*)
Suriname
VenezuelaGuiana
Bolivia
Chile
Brazil
ParaguayArgentina
French Guiana
Brazil
Uruguay
Paraguay
EcuadorColombia
Peru
Facts and figures:
*Purchase Power Parity
Australia
Canada
Spain
South Corea
Italy
United Kingdom
Holland
GermanyFrance
India
Mexico
Japan
Nigeria
Pakistan
Bangladesh
Indonesia
Russia
USABrazil
China
AreaAreaover 4 million km²over 4 million km²
PopulationPopulationover 100 millionover 100 million
Countries w/ GDP*Countries w/ GDP*> 500 US$ Billions> 500 US$ Billions
Brazil
*Nominal GDP
Brazil Facts
67 Airports and 75 million people transported per year31.000 Km railways (11th in the world considering transported cargo)1.7 million km of roads (3rd in the world)54 Ports
Largest transports infra-structure among BRICs
External Sector: Rising Commercial Surpluses
-20,0
0,0
20,0
40,0
60,0
80,0
100,0
120,0
140,0
160,0
180,0
Exports US$ FOB Billion Imports US$ FOB Billion Balance of Trade US$ FOB Billion
Balance of Trade grew 25,0% per year from
2002 to 2007
Exports Brazilian Record: US$ 150 Bilion in jan-sep 2008
Source: Ministry of Development, Industry and External Commerce (MDIC). / Apex-Brasil.
Innovative and Technological EnvironmentInvestments in education
Stimulation to scientific and technological innovation
350.000 professionals distributed among 55.000 software, 350.000 professionals distributed among 55.000 software, hardware and IT services companieshardware and IT services companies60.000 college-educated IT professionals enter the job market 60.000 college-educated IT professionals enter the job market every yearevery yearInvestments in trainning and technical
education
Brazil's IT - Large Scale environment
• 59 millions internet users (30% of the population)
• In 2007, more of the 2.000 public services were already offered through the Internet (1.000 government Web pages)
• Telecom exponential growth
Million 1995 2000 2004 2007
Fixos 13,3 30,9 39,6 39,3Celulares 1,4 23,2 65,6 121TVA 1 3,4 3,9 5,3Banda Larga 0,2 2,3 7,7Total 15,7 57,7 111,4 173,3
MobilesMobiles
Cable TVCable TV
BroadbandBroadband
FixedFixed
Brazilian attitude and well-beingBrazil´s characteristics
Respect to democratic institutions and to international lawsPeace promotion – Brazil has historically friendly, peaceful relations with all its 10 neighbours
FlexibilitySense of humorAffectivityHospitality
Brazilian people´s characteristics
FRIENDSHIP
SOFTEX• Non-profit organization
• Around 1,500 software companies associated
• Integrates government, academia and private companies efforts to support software and services competitiveness
• Focus on business generation, software quality, industry information and support to government policies
• 21 Offices, 13 States
J. de ForaJ. de ForaR. de JaneiroR. de JaneiroCampinaCampina
ssCuritibCuritibaa
LondrinaLondrina
JoinvilleJoinville
S. PauloS. Paulo
FortalezFortalezaaC. GrandeC. GrandeRecifRecifee
BrasíliaBrasília
SalvadorSalvador
VitóriaVitóriaB. HorizonteB. Horizonte
S. CarlosS. Carlos
BlumenaBlumenauu FlorianópolisFlorianópolis
P. AlegreP. Alegre
MaringMaringáá
PetrópolisPetrópolis
BeléBelémm
Why is Brazil Competitive?Why is Brazil Competitive?
Software solutions and IT servicesBrazil’s competitive advantages - Sustainability
Brazil economic background(before 1994)
Qualified demand Multi cultural country
14
Software solutions and IT servicesBrazil’s competitive advantages
Impact on productivityImpact on productivity and costand cost reductionreduction
Creativity + efficientvisualization and
implementation of solutions
olho
Experience in developing complex
projects Quick understanding
of business rules
Software solutions and IT servicesBrazil’s competitive advantages - Sustainability
Brazil economic background(before 1994)
Constant economic instability and Constant economic instability and changes established a solid DNA changes established a solid DNA for:for:– Fast understandingFast understanding– Creative solutionsCreative solutions– Efficient process implementationsEfficient process implementations– Technology constantly updatedTechnology constantly updated
Current global IT environment Current global IT environment reflects same conditions with reflects same conditions with shorter innovation cycles shorter innovation cycles
Software solutions and IT servicesBrazil’s competitive advantages - Sustainability
• The most representative multinationals are present in Brazil
Qualified demand
Software solutions and IT servicesBrazil’s competitive advantages - Sustainability
Multi cultural country
Easy understanding and adaptation to any cultureEasy understanding and adaptation to any culture
Vision• If you are looking for software solutions If you are looking for software solutions
and IT services...and IT services...
...will find in Brazil a source of world class suppliers...will find in Brazil a source of world class suppliers
Few words about brazilian Few words about brazilian software and servicessoftware and services
Brazil IT environment• 98% of Income Tax filled through the Web
Source: TSE [Supreme Electoral Court] Final Reports, 2004Source: TSE [Supreme Electoral Court] Final Reports, 2004
“Survey findings indicate that government is seen as a more important driver of e-commerce in Brazil than in the rest of the world. For example, the Brazilian government influences internet diffusion by requiring taxpayers to use online services”Prof. Nick von Tunzelmann SPRU, University of Sussex, UK
Brazil IT environmentBanking
• The Brazilian banking system is a worldwide reference in terms of technology and uses
• SPB – Sistema Brasileiro de Pagamentos (Brazilian Payment System)– On-line transfer of funds among any financial institution anywhere in the country – Security and reliability: reduction of risk of
irreversible credit of payments
• 88% of 30 billion bank transactions are made automatically (ATM, phone, fixed and mobile, Web...)
• all checks are cleared within 24 or 48 hours
• all bank tranfers over US$ 2.000 are done in real time
Source: Banco Central do Brasil (Central Bank of Brazil)Source: Banco Central do Brasil (Central Bank of Brazil)
Brazil IT environmentElections• General elections for president, governors, senators,
and legislators in 2006
– Carried out in electronic ballot boxes specially designed (HW and SW)
– Total number of voters: 125 million throughout 5,657 cities (22,693 candidates running for 1,626 vacancies)
– Period of time to count the ballots: few hours
– Solution tested by Paraguay, Mexico, Argentina, Uruguay
Source: TSE [Supreme Electora Court] Final Reports, 2007Source: TSE [Supreme Electora Court] Final Reports, 2007
Brazil IT environmentE-Government
• 1,700 services available on the Internet
• 26,000 links installed
• 35 million pages accessed per month
• 6,000 auctions made
• www.redegoverno.br is the government portal: around
200 thousand unique visitors by months
• Car licenses annual renewal through ATMs
• Almost 13% of Brazil’s population utilized some sort of
e-Gov service in the last 12 months
Brazil IT environmentDigital Inclusion -
Brazilian Population (2006): ~ 187 millionsNumber of households: ~ 54 millions
• Internet users: 23 %• Households with computers: 22 %• Computers connected to internet: 17 %• Households with broadband: 40 %
Source: IBGE/PNAD - 2005Source: IBGE/PNAD - 2005
Software solutions and IT services overview Export volume and growth
20012001 20042004
US$ 100 US$ 100 millionmillion
US$ 315 US$ 315 millionmillion
20082008
US$ 800 US$ 800 millionmillion
20072007
US$ 2,2 US$ 2,2 billionbillion
Positioning considers:• Industry and business knowledge
• Qualified human resources
• Sound infraestructure
• Governmental support
• Political and legal environment
• Cultural compatibility
• Time zone proximity
What do we want?
• Increase our presence in the IT outsourcing market in France
• Partnership among Brazilian and French companies in order to provide software solutions and IT services in the European countries
• Investments of French companies and investors in Brazilian companies
Areas of ExpertiseVerticals
Telecommunications Agribusiness Applications
IT SecurityFinancial Services E-Government
Education & e-Learning
E-CommerceE-Commerce Airline Airline OperationsOperations
Electric PowerElectric Power
2.378.279HealthcareHealthcare
Areas of ExpertiseVerticals
Thank you!Thank you!
Glaucia Critter ChiliattoGlaucia Critter ChiliattoSOFTEXSOFTEXglaucia@nac.softex.brglaucia@nac.softex.br