Como aprovar?

O MUNDO ANTES DA FAZENDINHA

http://www.johntyman.com/africa/31.html Enkeshui

ENKESHUI

http://lissnup.wordpress.com/2012/01/07/ Dorna Bazi

DORNA BAZI

O fator cultural dos jogos

Andreas Stock, Headhunter Europeu, professor da

Gameschool e CEO da Stockjogos

“Pessoas fazem coisas porque são divertidas ou por prazer. Veja como as crianças aprendem. Aprendem através

de brincadeiras e jogos. O mesmo acontece com filhote de animais. Nossa vida é baseada em jogos.”

Epidemia – Corrupted Blood

PRIMEIROS GAMES

Batalhas medievais

1. Administrar seus recursos

2. Construir suas estruturas

3. Preparar seu exército

EVOLUÇÃO NA GESTÃO DE COMUNIDADE

Pesquisa da Entertainment Software Association

Seria as redes sociais, a nova plataforma?

Mafia Wars: Snoop Dog

Convites

Social Games para todos os gostos

Social games, uma evolução

b

DESENVOLVER

Atributos básicos

Diversão Competição

Visual Recompensa

Perfil comportamental C

on

qu

ista

do

res • Itens raros

•Medalhas

•Troféus

•Extras

•100%

•Destravar

•Objetivos

•Missões

•Conclusão

Exp

lora

do

res • Segredos

•Áreas escondidas

•Easter Eggs

•Mapas

•Quebra-cabeças

•Códigos

• Informações fragmentadas

Soci

ais •Amigos

•Ajudar

•Comunidade

•Grupos

•Clãs

•Encontros

•Agenda

Ass

assi

no

s •Destruir

•Competir

•Vencer

•Quebrar regras

•Oponentes

•Revolta

•Ranking

•Eventos

•Caos

•Trolls

Bartle Test of Gamer Psychology

Conquistadores

Exploradores

Sociais

Sociais

Assassinos

Cuidado com as ideias megalomaníacas

user_about_me

friends_about_me

Provides access to the "About Me" section of the profile in the about property

user_activities

friends_activities

Provides access to the user's list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the user's hometown in the hometown property

user_interests

friends_interests

Provides access to the user's list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the user's current location as the location property

user_notes

friends_notes

Provides access to the user's notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded, and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the user's family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the user's relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the user's religious and political affiliations

user_status

friends_status

Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.

user_videos

friends_videos

Provides access to the videos the user has uploaded, and videos the user has been tagged in

user_website

friends_website

Provides access to the user's web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

N/A

Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the "About Me" section of the profile in the about property

user_activities

friends_activities

Provides access to the user's list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the user's hometown in the hometown property

user_interests

friends_interests

Provides access to the user's list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the user's current location as the location property

user_notes

friends_notes

Provides access to the user's notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded, and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the user's family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the user's relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the user's religious and political affiliations

user_status

friends_status

Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.

user_videos

friends_videos

Provides access to the videos the user has uploaded, and videos the user has been tagged in

user_website

friends_website

Provides access to the user's web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

N/A

Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.

Permissões de usuários e amigos

Sobre Atividades

Checkins

Estudo

Eventos

Grupos

Residência

Interesses Curtir

Local

Notas

Fotos

Perguntas

Relacionamento

user_about_me

friends_about_me

Provides access to the "About Me" section of the profile in the about property

user_activities

friends_activities

Provides access to the user's list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the user's hometown in the hometown property

user_interests

friends_interests

Provides access to the user's list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the user's current location as the location property

user_notes

friends_notes

Provides access to the user's notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded, and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the user's family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the user's relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the user's religious and political affiliations

user_status

friends_status

Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.

user_videos

friends_videos

Provides access to the videos the user has uploaded, and videos the user has been tagged in

user_website

friends_website

Provides access to the user's web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

N/A

Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the "About Me" section of the profile in the about property

user_activities

friends_activities

Provides access to the user's list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the user's hometown in the hometown property

user_interests

friends_interests

Provides access to the user's list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the user's current location as the location property

user_notes

friends_notes

Provides access to the user's notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded, and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the user's family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the user's relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the user's religious and political affiliations

user_status

friends_status

Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.

user_videos

friends_videos

Provides access to the videos the user has uploaded, and videos the user has been tagged in

user_website

friends_website

Provides access to the user's web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

N/A

Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.

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Advergames – Battle of the Cheetos

Advergames

• GagaVille in FarmVille, Exclusive Access to Music

MECÂNICA – Informações Fragmentadas

Informações Fragmentadas

Diversão

Desafio

SEO

Exploração

Alternate Reality Games

Quebra-cabeças

Mini games Jogos

Clássicos

Quebra-cabeças

Colaborativos de pesquisa

Missões urbanas Caça ao tesouro

Flash Mobs Grupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

MECÂNICA – Nível

MECÂNICA – Medo de perder

Medo de perder

Lealdade

Influência

Engajamento

MECÂNICA – Missões

Missões

Diversão

Lealdade

Engajar

Tempo

Influência

CGU

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presença física

Poderes especiais

Lucro

Status

Diversão

STATUS

COLABORAÇÃO

BARRA DE EVOLUÇÃO

MECÂNICA – Conquistas (Achivements)

Conquista

Diversão

Lealdade

Engajar

Tempo

Influência

CGU

Conquistas (Achivements)

Atrair novos consumidores

• Swarm Special

• Friends Special

• Flash Special

•Newbie Special

•Check-in Special

Reter consumidores atuais

• Loyalty Special

•Mayor Special

MECÂNICA – Combos

Combos e Bônus

Diversão

Desafio

Viral

CGU

Habilidade

Status

Gamification @ Newgrounds

Crowdsourcing @ Steam

Crowdsourcing @ Steam

RECOMPENSA X ENGAJAMENTO

DIVERSÃO X

VIRALIDADE & ENGAJAMENTO

ENGAJAMENTO X

CONTEÚDO

QUAIS AS RECOMPENSAS?

QUANTO DIVERTIDO É?

QUAL O NÍVEL DE ENGAJAMENTO?

“SEJA A MUDANÇA QUE VOCÊ QUER VER NO MUNDO” Mahatma Gandhi

Muito obrigado!

Juliano Kimura

akira@julianokimura.com

www.julianokimura.com

@julianokimura

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Bibliografia • A Bíblia da Inovação – Kotler e Trias

• Enciclopédia da Nuvem – Luli RadFahrer

• A Biblia do Marketing – Kotler & Keller

• http://www.julianokimura.com

• http://gamification.org

• http://games.digitalchocolate.com

• http://www.playfish.com

• http://en.wikipedia.org/wiki/Social_network_game

• http://method.com

• http://www.unilestemg.br

• http://www.inovadoresespm.com.br

• http://www.skylanders.com

• http://www.onlineuniversities.com

• http://www.insidesocialgames.com

• http://www.wcg.com

• http://pt.wikipedia.org

• http://www.buddypoke.com/

• http://investor.ea.com/

• http://www.mpogd.com/

• http://pt.bigpoint.com/

• http://www.puzzlepirates.com/

• http://www.casualgamesassociation.org/

• http://datamining.typepad.com

• http://venturebeat.com

• http://www.youtube.com

• http://mikeabundo.com

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