FREE:FORMERS

• Fast-paced!• Hands-on workshops!• Relevant / tangible skills !• Focused on driving innovation!• Helping you act faster, for less

• Train young people for free!• Exactly the same content!• Essential, employable, skills !• Relevant, useful!• Ready for today’s job market

BUSINESS PEOPLE YOUNG PEOPLE

BUSINESS PEOPLE YOUNG PEOPLE

16-25 year olds!Unemployed

1 5 00 1

DIGITAL SKILLS & OUR ONE:FOR1 MODEL

MEET SOME OF OUR TRAINERS

LEWIE KAI ED ALEX

Our trainers all share the same digital DNA!!

• Digital natives!• Passionate about technology !• Confident and outgoing!• Committed to making an impact

OUR WORKSHOPS

SUPPORTING FOUNDERS FORUM FOR GOOD

FRIDAY 23rd MAY

SOMERSET HOUSE, THE STRAND

9:30am – 5pm

ONE DAY: DIGITAL ACCELERATOR WORKSHOP

A 50% DISCOUNT FOR ALL TODAY’S ATTENDEES

FREE:FORMERS

!!

Background in digital advertising!

!Start-ups to corporates!

!Google and Facebook!

!Free:Formers trainer

Alex Pomery

social advertising

native advertising

best practises

advanced techniques

Native Advertising

what

“the feed”

“native advertising”

how

HowPlatform centric

Creative!

Copy strategy

HowPlatform centric!

Creative

Copy strategy

Creative

Creative

Creative

HowPlatform centric!

Creative!

Copy strategy

Influence

1. Authority

2. Commitment

aka Continuity

3. Liking

4. Reciprocity

5. Scarcity / Urgency

6. Social Proof

On average, five times as many people read the headlines as read the body copy David Ogilvy

It follows that unless your headline sells your product, you have wasted 90% of your money !David Ogilvy

Be like BuzzFeed

Headlines

Lists

Curiosity Gap

Double Benefit

why

Social Advertising: Advanced Techniques

I want to drive downloads of my mobile app

Facebook Mobile App Install

Twitter Mobile App Card

I want to re-engage old customers

Facebook Custom Audience

I want to find more customers, similar to my

existing customers

Facebook Look-a-like Audience

I want to get more leads for my fundraising team

Twitter Lead Cards

I want to test different creative options before

launching a big campaign

Creative Testing

Creative Testing

Creative Testing

25%

60%

15%

platform centric content!

native creative!

copy writing strategy!

advanced ad types

FREE:FORMERS