Pessoas utilizavam o PC pararealizar tarefas
O papel de TI era garantir queo ambiente funcionasse…
A fronteira entre vida profissional e pessoal era clara
O que mudou??
f
Mais… PCs, dispositivos, apps
Mais… Escolha
Mais… Formas de fazer as coisas
Mais… Diversão
Mais… Conexão. Sempre Conectado...
Nem sempre as tecnologias são fáceis de usar… Nem sempre elas se
integram… Nem sempre atendem a necessidade do usuário…
Mas ela está cada vez mais presente!
Foco na Experiência do Consumidor
Platform + Google
Services
Open source enabling
anything
Varies by
device
Integrated
experiences
Structured to optimize
experience
Consistent with
extensibility
Integrated software
and hardware
Apple controlled
vertical
Apple
defined
Strategy
Ecosystem
Experience
WindowsReimaginado
Units Since Launch of Windows 7 as of March 2012, IDC
Notes:
Numbers are shown in Calendar Year.
X86 PCs Forecast Source: IDC Latin America Quarterly PC Tracker 2Q 2012 – Brazil
Tablets Forecast Source IDC Worldwide Quarterly Tablet Tracker 2012Q2 – Brazil
Distributed by Microsoft under IDC authorization. Redistribution of this material in Prohibited.
15.9 17.2 18.8 20.6 22.2 23.6
0.9 2.6
5.4 7.1
8.6 10.0
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
2011 2012 2013 2014 2015 2016
Mil
lio
ns
X86 PCs
CAGR
(11-16):
+8.3%
TABLETS
CAGR
(11-16):
+63.1%
x86 PCs and Tablets shipments forecast
2011-2016 (in million units)
7.5 7.3 7.1 6.9 6.7 6.6
8.4 9.9 11.7 13.7 15.4 17.0
0.0
5.0
10.0
15.0
20.0
25.0
2011 2012 2013 2014 2015 2016
Mil
lio
ns
Notebook
Desktop
x86 PCs shipments forecast 2011-2016
by Form Factor (in million units)
47%
53%
28%
72%
5.1 5.4 5.7 6.2 6.4 6.6
10.8 11.8 13.1 14.4 15.7 17.0
0.0
5.0
10.0
15.0
20.0
25.0
2011 2012 2013 2014 2015 2016
Mil
lio
ns
Consumer
Commercial
x86 PCs shipments forecast 2011-2016
by Segment (in million units)
32%
68%
28%
72%
Unprecedented Launch60 Windows 8 devicesLargest marketing spend in MS historyMicrosoft Surface due at launchWindows Phone 8 launch - Oct 29Get Ready for Windows 832 pop-up stores for holidays (US/CAN)
deliver more amazing consumer connections
consumer connections that are rich, relevant, seamless and engaging
Because when consumers come first, advertising works better.
Sobre Windows 8 Ads in Apps
Demo
Agilidade
somente
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