Comunicar el nuevo programa Value Line Comunicar la fiabilidad de BMW Service Concienciar sobre los beneficios del taller oficial
Objetivos
Hombres 25-34 Media Alta Media Media
Hombres 25-54 Alta y Media Alta
Hombres 40-64 Alta, Media Alta y Media Media
Target Una tipología de radio
para cada perfil
Resultados
CTR por arriba de la media 0.73% +200% en interacción con la pieza
+117% en visitas post impresión
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization,
timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
[email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20
#radio_20 Radio 2.0 Page Radio 2.0
Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization,
timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
[email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20
#radio_20 Radio 2.0 Page Radio 2.0
Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization,
timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
[email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20
#radio_20 Radio 2.0 Page Radio 2.0
Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
@Radio_20 #radio20
Pagina Radio 2.0 Paris Pagina Radio 2.0 (Latino)
II Rencontres RADIO 2.0 Paris – Latino
Engagement & Valorisation 18 Oct. 2012 @ Ina Paris
200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’
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