8/7/2019 Micro Max Mobile (1)
1/15
4/16/2011 1
HIGH ACHIEVER CONSULTANCYHIGH ACHIEVER CONSULTANCY
MICROMAX
MOBILE
AddAdd
CorporateCorporate
LogoLogo
HereHere
8/7/2019 Micro Max Mobile (1)
2/15
4/16/2011 2
ABOUT MICROMAXABOUT MICROMAX
This Indian firm isshaking up the marketdominated by MNCs. Micromax was founded in1991 by Rajesh Agarwal .
Micromax in its original avatar was a distributorofcomputerhardwares.
It wasin 2008 that Micromax entered into the
mobile handset market.
Micromax has 23 domestic offices across the countryand international offices in Hong Kong, USA, Dubaiand now in Nepal.
8/7/2019 Micro Max Mobile (1)
3/15
4/16/2011 3
MICROMAX STRATEGYMICROMAX STRATEGY
Micromax is a challenger brand in the highly
competitive mobile handset market.
The brand wanted to create a base beforetaking on the large players. Hence as a go-
to- market strategy, Micromax concentrated
on the rural market first.
Micromax launched its first phone in therural market with a very unique USP- 30
days battery standby time.
8/7/2019 Micro Max Mobile (1)
4/15
4/16/2011 4
MICROMAX STRATEGY..MICROMAX STRATEGY..
Micromax created a distribution network
comprising of 34 super distributors, 450
distributors and around 55,000 retailers.
One of the highlight of their distribution strategy
was that Micromax managed to make these
dealers pay in advance by offering them more
margins.
Micromax has the tagline " Nothing Like Anything
" which initially appeared confusing to me.
Perhaps the brand wants to convey that every
product from Micromax has something unique.
8/7/2019 Micro Max Mobile (1)
5/15
4/16/2011 5
MICROMAX STRATEGY..MICROMAX STRATEGY..
In a big marketing move, Micromax roped inthe Bollywood Action hero Akshay Kumar asthe brand ambassador.
Micromax has a lot of firsts to its credit intheir product portfolio. Handsets with 30 days battery backup
Handsets with Dual SIM / Dual Standby
Handsets Switching Networks (GSM CDMA)using gravity sensors
Aspirational Qwerty Keypad Handsets
Operator Branded 3G Handsets
8/7/2019 Micro Max Mobile (1)
6/15
4/16/2011 6
NEW PRODUCT LAUNCHNEW PRODUCT LAUNCH
8/7/2019 Micro Max Mobile (1)
7/15
4/16/2011 7
CONSULTANCY ATCONSULTANCY AT
MICROMAXMICROMAX
ONE
EXPERT: The consultant is primarily recognized asbeing an expert in a particular field. So the
consultant to be appointed by Micromax Mobileshould be expert in mobile retail market.
We should beexpert in dealing with issuesrelated with launch of EG333 Phone viz. ChannelManagement, Maximizing Retail Sales, Visual
Merchandising, Business Planning, Processimprovementand Benchmarkingexercises,Identification of new Revenue Generation Models.
8/7/2019 Micro Max Mobile (1)
8/15
4/16/2011 8
CONSULTANCY ATCONSULTANCY AT
MICROMAXMICROMAX
ONE PLUS SEVEN (ONE)
EXECUTIVE: The managerial role a consultantmust assume when carrying out a project for a
client. We shouldtakeathought leadershiprole
assistingthe Mobile Retailers business tounderstand complexsystems regarding newEG333 Phone. we would haveto workacrossthe wholesale business alongsideproduct,marketing, service delivery, issues andopportunities affectingthe future direction ofthe EG333 Phone.
8/7/2019 Micro Max Mobile (1)
9/15
4/16/2011 9
CONSULTANCY ATCONSULTANCY AT
MICROMAXMICROMAX
ONE PLUS SEVEN (TWO)
RESEARCHER: Demands a high level of skill in
communication, presentation, interviewing, recordingand interpreting quantitative and qualitative data.
We should do continuous MarketResearch for
new EG333, Business Development, MarketEntry
Strategies in urban as wellas ruralareas,
Identification of new Business Streams,possibilityof Marketing Tie-ups New Market Identification
and Business Entry Strategies in new
geographies.
8/7/2019 Micro Max Mobile (1)
10/15
4/16/2011 10
CONSULTANCY ATCONSULTANCY AT
MICROMAXMICROMAX
ONE PLUS SEVEN (THREE)
TUTOR: In the role of counselor a consultant helps
a client to explore and understand a problem byskillfully questioning, answering, listening and
understanding.
We should be wellenough to motivate his state-
distributors to sellthe usefulproduct like
EG333 which in turn wouldmotivate his sub-distributors, sales executives & retailers to sell
MicromaxMobile.
8/7/2019 Micro Max Mobile (1)
11/15
4/16/2011 11
CONSULTANCY ATCONSULTANCY AT
MICROMAXMICROMAX
ONE PLUS SEVEN (FOUR)
EDUCATOR:The educator/trainer enables
individuals to acquire new knowledge or skillsthrough clear learning objectives to use in solving
an immediate work problem.
We should beableto leadateamandmanage
multifaceted customerrelationships atall
levels. We should beaperson thatsees the bigpicture, drives deliveryand sees performanceat
the highest levels in a cut-throatmobilemarket.
8/7/2019 Micro Max Mobile (1)
12/15
4/16/2011 12
CONSULTANCY ATCONSULTANCY AT
MICROMAXMICROMAX
ONE PLUS SEVEN (FIVE)
POWERBROKER: Sometimes in order to achieveobjectives a consultant must facilitate change by
mobilizing and harnessing sources of power in theclient structure.
We should develop strategyto steerone ofthemost interestingand fastestdevelopingmarketin the world. Analyse new commercialopportunities, develop business cases andpresentations and leadthethinkingaround howthe strategyand direction of launch of EG333should change.
8/7/2019 Micro Max Mobile (1)
13/15
4/16/2011 13
CONSULTANCY ATCONSULTANCY AT
MICROMAXMICROMAX
ONE PLUS SEVEN (SIX)
CONCILIATOR: Getting people to work together
effectively who have not done so previously. The consultantshould havea strong inter-
personal background with atrackrecordthat
displays successfulman managementand
strong influencingand negotiation skills. We
should can think- laterallyand from differentpeopleperspectives.
8/7/2019 Micro Max Mobile (1)
14/15
4/16/2011 14
CONSULTANCY ATCONSULTANCY AT
MICROMAXMICROMAX
ONE PLUS SEVEN (SEVEN)
SYNERGIST: Enabling individuals to work
together and use their talents in new ways. We should become integralto the
strategyteam, sizingmarkets,preparing
and deliveringpresentations andmaking
recommendations thatwill defineandinfluencethe launch of EG333 in Indian
Telecommunications landscape.
8/7/2019 Micro Max Mobile (1)
15/15
4/16/2011 15
Top Related