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2007 Peter Masucci - Slide - 1January 26, 2007 Efective Presentations
Peter MasucciAdjunct Professor of Marketing
University o e! "a#$s%ire
Whittemore School of Business and Economics
Efective Presentations
January 26, 2007
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2007 Peter Masucci - Slide - 2January 26, 2007 Efective Presentations
Great speakers arentborn,
they are trained.Presenting is a Skill
Developed trougtraining and e!perience
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2007 Peter Masucci - Slide - &January 26, 2007 Efective Presentations
"genda
' (ntroduction' Plannin) your $resentation
'*%e $resentation se+uence
' reatin) efective visual aids
' Efective $resentation tec%ni+ues
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2007 Peter Masucci - Slide - January 26, 2007 Efective Presentations
Peter Masucci # $eacingE!perience
%&', (itte)ore Scool o* +usiness Econo)ics, Dura), &'. Under)raduate courses
' /M 61 . Princi$les o Maretin)' M3* 7&2 . E4$lorations in Entre$reneurial Mana)e#ent' M3* 7 . (nternational Mana)e#ent' M5*3 72 . Maretin) esearc%' M5*3 77 . /dvertisin) and (nte)rated Maretin) o##unications' M5*3 762 . Maretin) ors%o$' M5*3 76& . Maret 8$$ortunities /nalysis' M5*3 79: . /dvertisin) ors%o$
. 3raduate courses' /M :2 . Maretin) esearc%, M;/' /M :9: . /dvertisin) and (nte)rated Maretin) o##unications, M;/' /M :9: . e! Product evelo$#ent, M;/' /M 960 . Maretin) Mana)e#ent, M;/
' M8* :9: . Maret esearc% or E#er)in) *ec%nolo)ies, MS M8*' M8* 91 . Product evelo$#ent and Maretin), MS M8*
Si))ons -ollege, +oston, M". 3raduate Sc%ool, Master
' MM 2 . E#er)in) o##unications *ec%nolo)ies' MM 1 . /dvertisin) and (nte)rated Maretin) o##unications' MM & . Strate)ic Maretin) Plannin)
' MM : . 8nline Maretin)
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2007 Peter Masucci - Slide - January 26, 2007 Efective Presentations
Peter Masucci # Pro*essionalE!perience
Pro*essional e!perience.2001 ?@ Mana)e#ent 3rou$, Aoundin) Partner
' Mana)e#ent and #aretin) consultin)
199: 8$en MaretBAuture*ense, ?P ;usiness evelo$#ent' (nternet content #ana)e#ent and transaction $rocessin) sot!are
199: Sarada# *ele#edicine Syste#s, Aounder and E8' e#ote #edical services delivered via videoconerencin) over t%e (nternet
1996 Picture*el, ?P Maretin)
' ?ideoconerencin) e+ui$#ent and services199 Se+uoia Syste#s, ?P Maretin)
' "i)%-$eror#ance, ault-tolerant Cusiness co#$uter syste#s
19:6 /lliant o#$uter Syste#s, ?P (nternational 8$erations' "i)%-$eror#ance, scientiDc su$erco#$uter syste#s
197& i)ital E+ui$#ent, various #aretin) #ana)e#ent $ositions' Ps, #inico#$uter syste#s, e#Cedded real-ti#e co#$uters, se#iconductors
1970 oc!ell (nternational S$ace ivision, Proect En)ineer' /$ollo #oon #issions and SylaC s$ace station $ro)ra#s
1967 /S/ . Electronics esearc% enter, esearc% /ssistant' *raectory analysis $lannin) or dee$ s$ace $roCes
' EducationF. ;oston University, ;S in /eros$ace En)ineerin)
. lar University, M;/ !it% concentration in #aretin)
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2007 Peter Masucci - Slide - 6January 26, 2007 Efective Presentations
/ntroduction
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7/53 2007 Peter Masucci - Slide - 7January 26, 2007 Efective Presentations
(y ive " Presentation1
*%ree Main Pur$oses
1G (nor#
2G Persuade
&G Educate
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8/53 2007 Peter Masucci - Slide - :January 26, 2007 Efective Presentations
Denitions
Presentation
' HSo#et%in) set ort% to an audienceor t%e attention o t%e #ind H
Efective
' HI$roducin) a desired result
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9/53 2007 Peter Masucci - Slide - 9January 26, 2007 Efective Presentations
34 5ear
' Aeared #ore t%an deat%K
'*"E A/*SF S%ay %ands, Clus%in)c%ees, #e#ory loss, nausea, andnocin) nees
' 8M/LK
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10/53 2007 Peter Masucci - Slide - 10January 26, 2007 Efective Presentations
-auses o* te "n!iety
' Aear o t%e unno!n 8 loss ocontrol
' Ai)%t or i)%t #ode
' o Cacu$ $lan' o ent%usias# or suCect
' Aocus o attention
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11/53 2007 Peter Masucci - Slide - 11January 26, 2007 Efective Presentations
Efective Presentations
' ontrol an4iety . on
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12/53 2007 Peter Masucci - Slide - 12January 26, 2007 Efective Presentations
Planning our
Presentation
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13/53 2007 Peter Masucci - Slide - 1&January 26, 2007 Efective Presentations
Planning our Presentation
1G eter#ine $ur$ose. %at do you !ant to acco#$lis%N
2G 5no! your audience KKK. Success de$ends on your aCility to
reac% your audience. SiOe
. e#o)ra$%ics
. 5no!led)e level
. Motivation
. %y are t%ey attendin)N
. %at do THEYe4$ectN
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14/53 2007 Peter Masucci - Slide - 1January 26, 2007 Efective Presentations
More Planning
&G Plan S$ace. u#Cer o attendees and seats
. Seatin) arran)e#ent
. Li)%tin), and li)%tin) controls
. /udioB?isual e+ui$#ent
. istracters
G %at ay and *i#eN. Mornin)
. /ternoon
. Evenin)
. or day versus !eeend
. /ny dayK
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15/53 2007 Peter Masucci - Slide - 1January 26, 2007 Efective Presentations
Still More Planning
G 8r)aniOation. eter#ine #ain $oints =1->
. Evidence
. *ransitions
. Pre$are outline
. Pre$are a StoryCoard
6G e%earseIe%earseIe%earseKK. (n t%e actual roo# i $ossiCle
. or to a scri$t and ti#e your $resentation
. Practice Q /
. %ec e+ui$#ent . load your slides in advance
. Mae contin)ency $lans
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16/53 2007 Peter Masucci - Slide - 16January 26, 2007 Efective Presentations
rgani8ing our Presentation
8r)aniOational $atterns
'*o$ical
' %ronolo)ical
' ProCle#BSolution' auseBEfect
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17/53 2007 Peter Masucci - Slide - 17January 26, 2007 Efective Presentations
Presentation utline
' 5ey!ord re#inders
' onversational o!
' Ale4iCility
' More res$onsive to audience
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18/53 2007 Peter Masucci - Slide - 1:January 26, 2007 Efective Presentations
Story9oarding
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19/53 2007 Peter Masucci - Slide - 19January 26, 2007 Efective Presentations
$e Presentation
Se:uence
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20/53 2007 Peter Masucci - Slide - 20January 26, 2007 Efective Presentations
34. +uild ;apport
' I relation #ared Cy %ar#ony oraRnity. /udience #e#Cers need to trust you
and eel t%at you care aCout t%e#
' Start Ceore you Ce)in. Min)le learn na#es
. 8$$ortunity to reinorce or correct
audience assess#ent. 3ood Drst i#$ression
' Peo$le listen to $eo$le t%ey lie
32. pening our
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21/53 2007 Peter Masucci - Slide - 21January 26, 2007 Efective Presentations
32. pening ourPresentation
' (ntroduce yoursel. %y s%ould t%ey listen
' 3et attention, Cuild #ore ra$$ort,introduce to$ic
. "u#or
. S%ort story
. Startlin) statistic
. Mae audience t%in
. (nvite $artici$ation
' 3et audience res$onse
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22/53 2007 Peter Masucci - Slide - 22January 26, 2007 Efective Presentations
32-o)pleting te pening
' learly deDnin) to$ic
' ( inor#ativeI. lear $ara#eters or content !it%in
ti#e
' ( $ersuasiveI. %at
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2007 Peter Masucci - Slide - 2&January 26, 2007 Efective Presentations
3
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2007 Peter Masucci - Slide - 2January 26, 2007 Efective Presentations
3=. -oncluding ourPresentation
Goal
' (nor# audience t%at you
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2007 Peter Masucci - Slide - 2January 26, 2007 Efective Presentations
-reating Efective >isual
"ids
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2007 Peter Masucci - Slide - 26January 26, 2007 Efective Presentations
Designing ood Slides
' ontent
. ( it doesn
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2007 Peter Masucci - Slide - 27January 26, 2007 Efective Presentations
-ontent
' Pur$ose
. o#$le#ent s$eaer
.*al V tec%nical re$ort
' ensity
. 7-10 linesB$a)e
. -: !ordsBline
.*estF Proect a sa#$le in t%e roo#, or ina roo# o a$$ro4i#ately t%e sa#e siOeas !ill Ce used in t%e real $resentation
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2007 Peter Masucci - Slide - 2:January 26, 2007 Efective Presentations
>isual "ids
' *o #ae, e4$lain or identiy a $oint
' *o e#$%asiOe, clariy or reinorce a$oint
' *o re#ind, su##ariOe or revie! a$oint' e re#e#Cer .
. 10W o !%at !e read
. 20W o !%at !e %ear
. &0W o !%at !e see
. 0W o !%at !e see and %ear
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2007 Peter Masucci - Slide - 29January 26, 2007 Efective Presentations
>isual "ids
'En%ance understandin)
' /dd variety
' Su$$ort clai#s
' Lastin) i#$act
Used $oorly, %o!ever, t%ey can Ce a
distraction and lead to aninefective $resentation
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2007 Peter Masucci - Slide - &0January 26, 2007 Efective Presentations
'Po!erPoint slides' 8ver%ead trans$arencies
' 3ra$%sBc%arts
' Pictures' eC lins =%tt$FBB!!!Gun%GeduBuaccBun%$at%!aysG%t#l >
' Ail#sBvideo
' Ali$ c%arts' Setc%es
' %al or !%ite Coard
>isual "ids
http://www.unh.edu/uacc/unhpathways.htmlhttp://www.unh.edu/uacc/unhpathways.html7/18/2019 Apresentaes efetivas
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2007 Peter Masucci - Slide - &1January 26, 2007 Efective Presentations
>isual "ids Sould
' 8utline, e4$lain, su$$ort #ain $oints
' Serve audience
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2007 Peter Masucci - Slide - &2January 26, 2007 Efective Presentations
+e >isi9le
' Use Sans Seri onts =onts !it%out eet>
. eG)G /rial, *a%o#a, *reCuc%et, ?erdana, etcG
'*itles s%ould Ce &2- $tG ont siOe,+?D
'*e4t s%ould Ce as lar)e as $ossiCle. Airst level 2-&2 $t ont siOe
. Second level 20-2: $t ont siOe
. EtcG' Use color !isely
. ontrastin) colors
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2007 Peter Masucci - Slide - &&January 26, 2007 Efective Presentations
;ed@+lue -onAict
ed letters on Clue Cac)round
creates Hicer efect
;lue letters on red Cac)roundust as Cad
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2007 Peter Masucci - Slide - &January 26, 2007 Efective Presentations
?oB -ontrast
%ite on yello! Tello! on !%ite
;lac on Clue ;lue on Clac
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2007 Peter Masucci - Slide - &January 26, 2007 Efective Presentations
C5ly/n vs C(ipe
' Less distractin)
' educes eye #ove#ent
'(ncreases readaCility
' ould you read t%isN
' "o! aCout t%is oneN
' MayCe t%e t%ird ti#e is t%e
c%ar#K
;e -&S/S$E&$t%rou)%out $resentationK
y
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2007 Peter Masucci - Slide - &6January 26, 2007 Efective Presentations
' U$$er let' U$$er ri)%t
' Lo!er let
' Lo!er ri)%t
yMove)ent
$e CF ;ule
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2007 Peter Masucci - Slide - &7January 26, 2007 Efective Presentations
Efective
Presentation $ecni:ues
(at Makes an Efective
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2007 Peter Masucci - Slide - &:January 26, 2007 Efective Presentations
(at Makes an EfectiveSpeaker1
' ontrol o inor#ation
'*%e voice used
'*%e ri)%t !ords
' Use o Cody lan)ua)e' Pro#$ts, scri$ts and notes
'*%e ri)%t location
' Useul and #eanin)ul visual aids
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2007 Peter Masucci - Slide - &9January 26, 2007 Efective Presentations
>ocal $ecni:ues
' Loudness
. ill you Ce usin) a #icro$%oneN
' Pitc%
. ?ary to #ae $oints
' ate
. atc% your audience
' Pause or efect. /llo! ti#e or #essa)e to Hsin in
' eviate ro# t%e nor# or e#$%asis
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2007 Peter Masucci - Slide - 0January 26, 2007 Efective Presentations
$e >oice
-F lear . t%e use o si#$le, easily
understood !ords and $%rases
?F Loud =enou)%> . it is i#$ortant t%ateveryone can %ear you
"F /ssertive . a Cri)%t and conDdent air Corno no!led)e o t%e suCect and )ood$re$aration
PF Pause . it is essential to allo! t%e listenersti#e to di)est !%at you %ave said
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2007 Peter Masucci - Slide - 1January 26, 2007 Efective Presentations
%se te ;igts (ords
$hat yo% say, and ho& yo% say it,
is t%e ey to a successul$resentationF
P. state your $osition or $oint
;. e4$lain your ideas
E. use e4a#$les
P. restate your $osition or $oint
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2007 Peter Masucci - Slide - 2January 26, 2007 Efective Presentations
%se o* +ody ?anguage
' Mae eye contact
' Use your %ands, Cut don
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2007 Peter Masucci - Slide - &January 26, 2007 Efective Presentations
+ody ?anguage
' Mae eye contact,ICut #ove ocusaround t%e audience
' Use your %ands,ICut don
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2007 Peter Masucci - Slide - January 26, 2007 Efective Presentations
Scripts and &otes
' Learn and use a scri$t or or#al
$resentations to lar)e )rou$s
' S#all note cards, or PP* notes $a)e,can Ce used, Cut A(S* !rite a scri$t
' Underline ey !ords t%at !ill Cestre#ind you !%at you !ant to say
' Use one card or eac% slide or to$ic
' ( $ossiCle, %ave so#eone elseadvance slides or you
Speaker ;eads Slides
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2007 Peter Masucci - Slide - January 26, 2007 Efective Presentations
Speaker ;eads Slides
' / s$eaer #ay $ut %is entire $resentation
on %is slidesG "e turns %is Cac to t%eaudience and reads t%e slides aloudGPer%a$s %e eels t%is a$$roac% )uaranteesall t%e inor#ation !ill )et to t%e audienceG
'*%is #ay Ce t%e #ost annoyin) !ay to)ive a $resentationG /udience #e#Cerseel insultedF t%ey already no! %o! toreadK *%ey !onder !%y t%e lecturerdoesn
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2007 Peter Masucci - Slide - 6January 26, 2007 Efective Presentations
-o))on Pro9le)s
' ?erCal Dllers
. HU#, Hu%, Hlie, Hyou )uys
. /ny unrelated !ord or $%rase
' S!ayin), rocin), and $acin)
' "ands in $ocets
' Li$ s#acin)
' Aid)etin)' Aailure to Ce audience-centered
P
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2007 Peter Masucci - Slide - 7January 26, 2007 Efective Presentations
Pauses
' Useul
. /!aitin) t%ou)%t
. S!itc%in) )aOe
. eadin) slide
. einorcin) $oint
' Po!erul
' iRcult
-ontrol o* /n*or)ation
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2007 Peter Masucci - Slide - :January 26, 2007 Efective Presentations
-ontrol o* /n*or)ation
' 5no! your suCect !ell' 5no! !%at you are talin) aCout' Practice' More $ractice' More re%earsals
- in ront o t%e #irror
- in ront o collea)ues or riends
- in ront o a#ily #e#Cers' ;elieve in yoursel' 5no! your o$enin) Cy %eart
-l i S
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2007 Peter Masucci - Slide - 9January 26, 2007 Efective Presentations
-losing Su))ary
' /udience is al!ays attentive at t%eCe)inin)
' So#e!%at less attentive in t%e#iddle
' 3enerally #ore attentive at t%e end
' *ell t%e# !%at you are )oin) to say
' *%en say it' /t t%e end, say it a)ain
' /llo! ti#e or +uestions
G ti d "
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2007 Peter Masucci - Slide - 0January 26, 2007 Efective Presentations
Guestions and "nsBers
Opport%nities
' elco#in))estures
' Aocusin) )aOe
' ;ody lan)ua)e
' 3ettin) $oint
' einorcin)#essa)e
' (ncludin) audience
Pit'alls
' "ostile )estures
' anderin) )aOe
' ;ody lan)ua)e
' Missin) $oint
' Seein) a$$roval
' E4cludin)audience
H P t ti $i
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2007 Peter Masucci - Slide - 1January 26, 2007 Efective Presentations
H Presentation $ips
4I S)ile
2I +reate
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2007 Peter Masucci - Slide - 2January 26, 2007 Efective Presentations
Su))ary
uide audience gently
Design slides care*ully
%se pauses efectively
"nsBer :uestions inclusively
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