Workshop Via Direta Style
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Transcript of Workshop Via Direta Style
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STYLE STYLE
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VIA DIRETA STYLE VIA DIRETA STYLE | Conteúdo
• A nova Via Direta
• Iden0ficação de público alvo
• O produto
• Tendências de moda x Tipos @sicos
• Uma peça, várias formas de usar
• Es0lo e apresentação das vendedoras
• A busca por conhecimento e inspirações
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VIA DIRETA STYLE VIA DIRETA STYLE | Apresentação
SOBRE MIM
Stefânia Costa (ou simplesmente Ste)
• Publicitária com MBA em Marke0ng
• Especialista em Jornalismo de Moda
• Autora do Blog Conteúdo Fú0l
Contato: [email protected] / [email protected]
SOBRE VOCÊS (nomes, função e tempo de trabalho)
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VIA DIRETA STYLE VIA DIRETA STYLE | Conceito
A NOVA VIA DIRETA – 20 anos
• Público jovem • Foco no Denim • Expansão
• Público amadureceu • Foco na qualidade • Alinhada às tendências
de moda • Marca consolidada
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VIA DIRETA STYLE VIA DIRETA STYLE | Público alvo
Quem é a cliente Via Direta em
Belém?
O que ela procura?
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VIA DIRETA STYLE VIA DIRETA STYLE | Estilos
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VIA DIRETA STYLE VIA DIRETA STYLE | Estilos
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VIA DIRETA STYLE VIA DIRETA STYLE | Estilos
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VIA DIRETA STYLE VIA DIRETA STYLE | Estilos
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VIA DIRETA STYLE VIA DIRETA STYLE | Estilos
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VIA DIRETA STYLE VIA DIRETA STYLE | Estilos
Cada mulher usa em média 3 es0los para se ves0r, sendo que tende para um deles
em 50% dos seus looks.
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VIA DIRETA STYLE VIA DIRETA STYLE | Cores
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VIA DIRETA STYLE VIA DIRETA STYLE | Cores
Uso da combinação triângulo regular
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VIA DIRETA STYLE VIA DIRETA STYLE | Tendências
COMO USÁ-‐LAS
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VIA DIRETA STYLE VIA DIRETA STYLE | Floral
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VIA DIRETA STYLE VIA DIRETA STYLE | Floral Dark
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VIA DIRETA STYLE VIA DIRETA STYLE | Meu look
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VIA DIRETA STYLE VIA DIRETA STYLE | Conjunto
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VIA DIRETA STYLE VIA DIRETA STYLE | Conjunto
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VIA DIRETA STYLE VIA DIRETA STYLE | Bicolor
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VIA DIRETA STYLE VIA DIRETA STYLE | Bicolor
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VIA DIRETA STYLE VIA DIRETA STYLE | Skort
“Skirt + short” Short-‐saia Short assimétrico * Foco nas pernas
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VIA DIRETA STYLE VIA DIRETA STYLE | Pop Art
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VIA DIRETA STYLE VIA DIRETA STYLE | Frutas
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VIA DIRETA STYLE VIA DIRETA STYLE | Custo por uso
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VIA DIRETA STYLE VIA DIRETA STYLE | E você?
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VIA DIRETA STYLE VIA DIRETA STYLE | E você?
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VIA DIRETA STYLE VIA DIRETA STYLE | Inspirações
WWW.BLOGDATHASSIA.COM.BR WWW.CONTEUDOFUTIL.COM
WWW.BLOGDATHASSIA.COM.BR
TV aberta (Esquadrão da Moda) TV Fechada (GNT)
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VIA DIRETA STYLE VIA DIRETA STYLE | Inspirações
WWW.BLOGLOVIN.COM
WWW.FHITS.COM.BR
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VIA DIRETA STYLE VIA DIRETA STYLE | Inspirações
WWW.VIADIRETA.COM.BR
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Vista-‐se mal e notarão o ves0do. Vista-‐se bem e notarão a mulher.
(Coco Chanel)
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OBRIGADA!! OBRIGADA!!