TEDx events as a new paradigm for corporate communications

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Transcript of TEDx events as a new paradigm for corporate communications

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Norberto AmaralLicensee, Organizer & Host

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• Annual conference• 1200 attendees• 18 minute talks• One speaker at a time• No interruptions• Talks available online• Mix; whole experience• Non-profit

What is ?

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What is aevent?

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What is aevent made of?

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SPEAKERS• Diverse themes and speakers• Makers, entrepreneurs, scientists...• With original ideas, to change the world• Use reason, humour, emotion• Enough detail to start an exploration• Shared experiences

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Bryan Stevenson

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Raffaello D’Andrea

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Miguel Neiva

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Steve Goldfarb

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Johnson Semedo

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Julian Treasuresound architect,

TEDster

Dave deBronkarthealth activist,

TEDster

Jonathan MacDonaldthinker, social web

guru

Zachary Mainenbrain researcher

Catarina Motamaterials scientist,

TEDster

GMB Akashawarded photographer

Steve Grandartificial life researcher

Henrique Cymermanjournalist, tv

correspondent

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What is aevent not made of?

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SPEAKER DON’Ts:• Motivational, inspirational• With 9-to-5 jobs, non-qualified• Opinions and life stories• BS, tedious, overemotional, NLP• Cramming in all the possible details• “Me Me Me” speakers

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What else is aevent made of?

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Puzzlement

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Laughter

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Uncertainty

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TED-mode

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TED-ache

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Bean bags!

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What else is aevent made of?

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WOW moments @

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Flowers to Share

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Postcards

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Hazul Auction

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SAOM

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Syrian Refugee Crisis

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How to organise events?

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1 vision

what and whyrules of the game

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2 form theteam

compositionavailabilitycreate a core teamshare the vision

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3 concept

involve the teammust be wide openwhole experience

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4 public

doing an eventfor the public vs

bring the public you wantto your event

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5 speakers

why, then whocontinuous searchcelebrities vs unknownexplain the concepthelp and rehearse

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6 catering

menuwho serveszero waste

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7 host

focuspre-assigns tasksteam autonomy

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8 bake the cake as you create the recipe

learn while doingmany ways to cook

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celebrate!analiselearnimprove

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Ideas • Whole experience •

Wonder •Marathon •

Passion •Generosity •

X• Directions• Focus• Results• Sprint/s• Duty• Self interest