Robin Hood Case Study

Gestão Estratégica e Comercial

Elaborado por: Joana Paulo nº 72455 Mestrado Integrado em Engenharia Biomédica Joana Correia nº 62844 Mestrado Integrado em Engenharia Física e Tecnológica Marta Ornelas nº 62840 Mestrado Integrado em Engenharia Biomédica Saúl Costa nº 72408 Mestrado Integrado em Engenharia Biomédica

Lisboa, Outubro de 2012

Executive Summary Kill Sheriff

Dismemberment of the Group

Geographic expansion

Recruitment controlled

Help of Barons

Common Objective

Loyalty

Efficient logistics

Strategic Plan Structure

STRATEGY

SUCCESS

FACTORS

Introduction

Revolt of Robin Hood

Training Group

Uncontrolled growth of

group Economic risk management

Alternative routes for the

rich ones Setting rates for everyone

Sheriff empowerment

SWOT

Market Definition - Segmentation

Mugged People in Sherwood

Marketers

Rich people

Market Segmentation: specific group of consumers who have needs and / or similar features

Analysis of the External Environment

Entry of new competitors:

very low

Substitute products or

services: very low

Negotiation power of

customers: Medium

Power negotiation of supplier: high

Rivalry among competitors: too

high

Internal Environment Analysis

Analysis of the Competitive Position of the Company/Organization

SCF - Sucess Critical Factors

• Robin Hood was a good leader;

• Popularity – “Rob fromthe rich and give to the poor”;

• Experience in training new recruits and stoling travelers;

• The band’s organization in departments;

•  Group’s location;

SWOT Analysis Weaknesses  

•  New  members  was  accepted    without  any  criterion  ;  

•  Robin  Wood  unknewn  several  members;  

•  Discipline  was  harder  to  enforce;  •  Low  vigilance  and  low  security  of  

the  encampment;  •  Few  resources;  •  Robin  Hood  was  out  of  law;  

 • Recruit  new  members  in  a  strict  way;  • Delegate  more  tasks  to  feed  the  band,  collect  and  produce  food,  respect  and  discipline  inside  the  band  and  vigilance  the  encampment;      

   

   • Accept  barons  invitaBon;  • Training  and  accept  more  recruits;  

Opportuni.es  

 

• Possible  associaBon  with  the  barons;  • Band’s  popularity;      

   

Strengths  

   • Robin  was  a  strong  leader  ;  • Band’s  moBvaBon;  • Huge  number  of  members;  • Band’s  locaBon;  • Strong  support  of  the  poor  people;  • InformaBon  easily  accessed;  • Good  archeries;          

   

       • Band’s  division;  • Change  the  posiBon  of  the  band;  • Transit  tax  for  the  travelers;    

•  Killing  the  Sheriff;  •  Change  the  place  to  stole  

travelers;  •  Use  the  strong  support  of  

the  poor  people  to  try  new  methods  of  providing;  

Threats  

• Increase   military   capabiliBes   of  the  Sheriff;  • Travelers  deviaBons;  • Strong   sense   of   revenge   by   the  prince  John;  • Sheriff  has  poliBcal  connecBons;  • Hard   negoBaBons   with   the  travelers;  

   

   

Fig.1: SWOT Analysis

Robin Hood and his band

Definition of Strategy

Fig.2: BCG matrix,

*Picture edited from appointments theoretical classes 2012-2013, chapter 3, strategic management;

Recommendations and conclusions

•  The current strategy must be changed!

– Human Resources need to be reconsidered

•  A new recruitment process •  Focus on training of the group

– The internal structure should be adapted to new challenges

Conclusions and Recomendations

Executive Director

Finances Cash

Operation Management

Surveillance

Raids

Human Resources

Recrutment

Training

Logistics

Feeding

Farming

Buying products

Shelter

Recommendations and conclusions

Help the Barons restore King Richard to

power

Kill The Sheriff

Thank you for your attention!