Soundbites on Brand Brazil
3
STRONGEST BRANDS IN BRAZIL TOP10 OMO REDE GLOBO COCA-COLA NESTLÉ KIBON HAVAIANAS NESCAU BRAZIL DOVE BRASTEMP OMO BRAZIL SOUNDBITES ON BRAND BRAZIL
description
It's Brazil Day at Cannes, so we used BAV to highlight some of brand-centric stories the country has to offer.
Transcript of Soundbites on Brand Brazil
STRONGEST BRANDS
IN BRAZIL
TOP10
OMOREDE GLOBOCOCA-COLANESTLÉKIBONHAVAIANASNESCAUBRAZILDOVEBRASTEMP
OMO
BRAZIL
SOUNDBITES ON BRAND
BRAZIL
BRANDS THATMOST REPRESENTTHE COUNTRY BRAZILHighest imagerycorrelations
TOP10 BRAZILHAS THE STRONGESTBRAND EQUITYIN THE FOLLOWINGCOUNTRIES:
JAPAN
GERMANY
BRAZIL
POLAND
SOUTH KOREA
SILVIO SANTOS
SELEÇÃO BRASILEIRA DE FUTEBOL
JORNAL NACIONAL
NEYMAR
REGINA CASÉ
AYRTON SENNA
NATURA
RIO DE JANEIRO
PETROBRAS
CORINTHIANS
FUN FRIENDLY ENERGETIC SOCIAL CHARMING
DYNAMIC DIFFERENTUNIQUE DARINGDISTINCTIVE
GLOBALLY, BRAZIL’S PERCEPTIONS ARE THE FOLLOWING: LOCALLY, BRAZILIANS PERCEPTIONS OF BRAZIL ARE THE FOLLOWING:
DISTINCTIVE
LEADERFRIENDLY
STRAIGHTFORWARD SOCIAL RESPONSIBLEHIGH QUALITY INTELLIGENT
RUGGEDRELIABLE STYLISH
BRAZIL: MAINLY FOOD, HEALTH AND BEAUTY BRANDS REACH THE TOP 100.
SECTOR TOP 100 • BRAZIL ALL ADULTS 2013
FOOD 20%
19%
12%
8%
6%
5%
5%
5%
5%
4%
3%
3%
1%
1%
1%
1%
1%
HEALTH AND BEAUTY
PHARMACEUTICAL
BEVERAGES • NON ALCOHOLIC
HOUSEHOLD PRODUCTS
TELECOMMUNICATIONS
COMPUTERS | ELETRONICS
APPLIANCES | TOOLS
DISTRIBUTION | RETAIL
APPAREL & ACCESSORIES
AUTO
FINANCE & INSURANCE
TRAVEL & ENTERTAINMENT
TOYS
SPORTS
QSR
MISC
BRAZIL ALL ADULTS 2013
40% Nearly 40% of the top brands in Brazilhave something todo with eating / drinkingor health and beauty.
SOUNDBITES ON BRAND
BRAZIL
TOP100
