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ALGUNS CLIENTES
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THE FUTURE
IS NOW
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MEGATENDÊNCIAS
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WILDCARDSNONLINEAR SHIFS
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“DON´T BELIEVE EVERYTHING
YOU READ ON THE INTERNET”
- Abraham Lincoln
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DESENVOLVIMENTO
DEMOGRÁFICO
FOCO EM SAÚDE
POLARIZAÇÃO
GLOBALIZAÇÃO
COMERCIALIZAÇÃO
INDIVIDUALIZAÇÃO
SOCIEDADE
DA REDE
CRESCIMENTO
ECONÔMICO
SUSTENTABILIDADE
SOCIEDADE DO
CONHECIMENTO
IMATERIALIZAÇÃO
DEMOCRATIZAÇÃO
DESENVOLVIMENTO
TECNOLÓGICO
ACELERAÇÃO E
COMPLEXIDADE
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POLARIZAÇÃO
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SOCIEDADE HIPER ÁGIL
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PLATAFORMAS DIGITAIS: CO-CRIAÇÃO
CROWD FUNDING
PROSUMERS
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SMARTPHONE CONVERGENCE WHATS NEXT?
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MEMBERS’ REPORT 1/2018COPENHAGEN INSTITUTE FOR FUTURES STUDIES
FUTURO DO
TRANSPORTEPADRÕES DE DESENVOLVIMENTO E INOVAÇÃO
NO TRANSPORTE DE BENS E PESSOAS
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BATALHA DE ECOSSISTEMAS
CARRO AUTÔNOMO: LANÇA A NOVA ATIVIDADE
E PODE REVOLUCIONAR O FUTURO DA MIDIA
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INDUSTRIA 4.0AUTOMAÇÃO: A TEMPESADE PERFEITA
OU TEMPESTADE EM COPO D´ÁGUA?
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EXPEDIÇÃO ANTECIPADA
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Decisions caseSuperfluous decisions - delivery of toilet paper when you need it.
A Wi-Fi connected button that re-orders the consumer’s favorite toilet paper, when the consumer runs out and ease the consumer from the option to chose between multiple kinds of toilet paper in a store.
Intimate Retail
July 2018 (Source: Deloitte, 2017)
Copenhagen Institute for FuturesStudies
Instituttet for Fremtidsforskning
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TaaS– Toilet Paper as a Service
Intimate Retails
July 2018 (Source: Copenhagen Institute for Futures Studies 2018)
Copenhagen Institute for FuturesStudies
Instituttet for Fremtidsforskning
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CONSTANT INCREASING EXPECTATIONS
FJORD, 2016
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IDENTIDADE LIQUIDA
Intimate Retail
July 2018 (Source: Copenhagen Institute for Futures Studies)
Copenhagen Institute for FuturesStudies
Instituttet for Fremtidsforskning
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Intimate Retail
July 2018 (Source: Copenhagen Institute for Futures Studies)
E se os gastos de luxoestiverem mudando de coisastangíveis para transformaçõespessoais, onde um eu melhorse torna o produto…
Copenhagen Institute for FuturesStudies
Instituttet for Fremtidsforskning
E SE O NOVO
LUXO FOR
UM EU MELHOR?
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THE EXPERIENCE ECONOMY
Intimate Retail
(Source: Pine & Gilmore, 2015)
Copenhagen Institute for Futures StudiesInstituttet for Fremtidsforskning
The shift from commodities to transformations.
Extract
Make
Deliver
Stage
Coach
COMMODITIES
GOODS
SERVICES
EXPERIENCES
TRANSFORMATIONS
Commoditization
Commoditization
Commoditization
CommoditizationCustomization
Customization
Customization
Customization
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Intimate Retail
July 2018
Copenhagen Institute for FuturesStudies
Instituttet for Fremtidsforskning
Tempo
PROMOVA OS BONS MOMENTOS QUE UM EU MELHOR PRECISARIA
FAÇA O TEMPO RUIM IR EMBORA!
Requisito básico de intimidade
Um Melhor EU / Mundo
Um EU Perfeito / Mundo
(Source: Copenhagen Institute for Futures Studies)
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Intimate Retail
July 2018 (Source: FJORD, 2016 modified by CIFS 2018)
Copenhagen Institute for Futures StudiesInstituttet for Fremtidsforskning
1920-1950 1950-1990 1990-2010 2010-2018 2018-?
PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT
IMAGE IMAGE IMAGE IMAGE
EXPERIENCE EXPERIENCE EXPERIENCE
RELATIONSHIP RELATIONSHIP
INTIMACY
THE FIFTH ERA OF RETAIL
BRANDING IS HERERetailers must make the leap from providing experiences and relationships to providing profound intimacy.
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CADA VEZ
ESTAMOS MELHOR!
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CONSUMIDORES ESTÃO
ATIVOS POR MAIS TEMPO
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DEMOGRAPHICDEVELOPMENT
SENIORS ROCKIN’OUT
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SWEDEN: 47% OF HOUSES ARE SINGLECHANGING THE WAY of how to BUILD HOUSES
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Mulheres no comando
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ESPAÇO TRANSFORMATIVO
PARA O DESENVOLVIMENTO
HUMANO
AMPLIANDO NOSSA PERSPECTIVA
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PRODUZ ALGO NA
VIDA REAL DAS PESSOAS
RESOLVE DESAFIOS EM NOSSO TEMPO
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CRIA O FUTURO E
LEVA A HUMANIDADE
PARA ALÉM DOS
LIMITES CONHECIDOS
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OBRIGADO!
HEAD DO CIFS LATAM
FACEBOOK: CIFS BRASIL
PETER KRONSTRØM