O que são NUDGES? #wiad
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WORLD IA DAY 2017 SÃO PAULO - BRAZIL LARA ROCHA GARCIA
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Transcript of O que são NUDGES? #wiad
01WORLD IA DAY 2017
CHOICE ARCHITECTURE
01RICHARD THALER AND CASS SUNSTEIN02COLUMBIA AND HARVARD
02NUDGES
WORLD IA DAY 2017
Who pays?Who uses?
Who profits?Who is interested?
What are the side effects?
INCENTIVES
WORLD IA DAY 2017
INCENTIVES
UNDERSTAND MAPPING DEFAULTS
GIVE FEEDBACK
EXPECT ERROR
STRUCTURE COMPLEX CHOICES
NUDGES
WORLD IA DAY 2017
THANK YOU.
QUESTIONS?PLEASE CONTACT:LARA ROCHA GARCIAMANAGER OF PRODUCT MANAGEMENT. [email protected] | @LARAROCHA