TEMA de HJ

: MÚLTIPLAS facetas DO DESIGN feita por um não designer

PEDRO (pedrinho)

Administrador + publicitário + empreendedor

(moto, kart, carro, moto, bike…)

ORDEM DAS COISAS!

1. Introdução SWOT design O design para mim O design para todos O design para você Carros (e design) !

2. Mais design !

3. Mais design no SXSW !

CONCLUSÃO CONFUSÃO !

Cap.1

Intro

Análise SWOT:

Design está em foco

"Algo belo.” Pedro

Marcas, móveis, produtos, interiores, carros, jóias…

"moveis com design é na Casas Bahia "

"Algo elevado a outro nível” Pedro

Exercício introspectivo: !

O que é design? Onde o design se aplica?

http://www.smithsonianmag.com/arts-culture/how-steve-jobs-love-of-simplicity-fueled-a-design-revolution-23868877/?no-ist

O valor da origem

Volvo P1800 ES

"Cars are the sculptures of our everyday lives."

Cap.2

Mais design

PRODUTO PROCESSO MÉTODO

Design Thinking“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business

success.” —Tim Brown, president and CEO

Design Thinking

David Kelley

https://www.youtube.com/watch?v=XgpQXSVdm2w

Intuição Razão

CARAJOOOOOOOO

DESENVOLVIMENTO, PROFISSIONALIZAÇÃO

http://uxmag.com/articles/why-investment-in-design-is-the-only-way-to-win-in-education

"According to educator Clay Christianson, disruptive innovation isn't about having superior technology—it’s about offering a superior fit between existing technology and these lasting

human goals."

"Design describes the quality of an experience as it relates to

aesthetics, emotions, pleasure, usability, and cognition."

Data permanence

http://www.economist.com/blogs/babbage/2014/01/internet-permanence

“Its often observed that the Internet does not have a delete button."

Eric Schmidt

Dados qualitativos + interação humana

"It’s because both HTML and CSS are very visual languages in themselves. User interactions though are very difficult to foresee using only Photoshop. Whereas having code in mind always helps creating designs that have interactions in mind."

http://webdesignledger.com/tips/should-a-web-designer-know-how-to-codehttp://www.codecademy.com/

(pausa)

Cap.3

Mais design no SXSW 2014(tem que ir)

65.000 pessoas 2.377 (1.100) palestras

http://www.imagethink.net/imagethink-2/sxsw-2013-sketchnotes/

Persuasive Design

Persuasive Design

http://pt.slideshare.net/mattdanna/changing-behavior-through-persuasive-design-sxsw-2014

@mattdanna FullScreen

http://pt.slideshare.net/mattdanna/changing-behavior-through-persuasive-design-sxsw-2014

Persuasive Design

@mattdanna FullScreenhttp://www.fastcodesign.com/3032296/fast-feed/cannes-rolls-out-the-red-carpet-for-new-york-trash

https://www.youtube.com/watch?v=Lf5jL__kws0&index=10&list=PLcmaLnqmqDnmn_bCR0RJ-soSCDKCKR97t

Trança: -14s a cada 40km

* Design de penteados aerodinâmicos

Design + Embodied Cognition

LET’S GET PHYSICAL Design + Embodied Cognition

@rmichael (IDEO)

“intuition without experience is just a guess"

S M E L L

S O U N D T A S T E

S I G H T

C O L D

C L E A N

D I R T Y

D A R K

B R I G H T

D E E P

F R E S H

S H A L L O W

O L D

S O U R

S A L T Y

S A V O R Y

B I T T E R

S W E E T

L O O S E

C L E A R

M U R K Y

F U Z Z Y

A L I V E

L O U D

Q U I E T

D E A D

R A W

S T A T I C

M O V I N GS T R O N G

W E A K

S O F T

T O U C H

W A R M

H E A V Y

L I G H T

T I G H T

F O R W A R D

B A C K W A R D

S H A R P

S M O O T H H A R D

dynamicagressivesassysillyenergetic

consideredlimitedtrickyselfish

historicalstodgycontemplativeprotective

futuristicvisionarypropellingprogressiveattentive

anchoredpeaceful

developingcasualopen

feminineerodedorganiccomforting

directnewcleveroffputting

arbitraryconfused

clinicallonely

invitingcomfortingnaturalfamiliarinclusive

importantvaluableserious

casualfunhi-techcheapdelicate

industrialpositiveresolutemasculineiconic

thoughtfulrichenlighteningvastfun

bandwagnesquepedestrian

vulgarweathered

newhealthycurrentyoung

honestexposedinformative

R O U G H

rusticunfinishedvulgar

cheerfulpositive

juvenileoverdone

understatedlostsimple

boastfulnoticable

grungysexynoisy

retrowornhistoricmeaningfulirrelevant

enjoyablekind

offputting

satisfyingsophisticated

mutedmelancholyoverwhelming

cheapfaint

M E T A P H O R

concept

S E N S E

https://www.youtube.com/watch?v=QET0r_naPjwhttp://bit.ly/designmeta4s

The future of making :(

THE FUTURE OF MAKING :(

http://pt.slideshare.net/SxSWMake/sxsw-futureof-making?utm_source=ss&utm_medium=upload&utm_campaign=quick-view

Tim Brown is CEO and president of IDEOJoie Ito is the Director of the MIT Media Lab

Designing user Experience @NASA

Be visual Be inviting (inclusive) Be inventive Tell a story (beyond numbers)

@hillenius

@oksamuelSam Hashemi

Steve Hillenius

BUILDING THE NEXT GENERATION User Experience at Nasa

Advice for designers

ADVICE FOR DESIGNERS

http://www.tuaw.com/2014/01/09/5-lessons-in-design-from-hartmut-esslinger/http://www.frogdesign.com/

"creative problem solving, innovation, and human-centered 'design thinking.'"

Human needs Human goals

Human centred

RELEVÂNCIA

Comportamento Persuasão Mudança

CONFUSÃO CONCLUSÃO

Sem nunca deixar de ser belo

OBRIGADO

pedrocgs@gmail.com