Megha Tomar
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Transcript of Megha Tomar
Presented by:Megha TomarShubham HayaranChetan Chahar
PERSONAL CARE
SERVICES
Personal Care Services are a range of human assistance services provided to persons with disabilities and chronic conditions which enables them to accomplish tasks that they would normally do for themselves if they did not have a disability. Assistance may be in the form of hands-on assistance or cueing so that the person performs the task by him/her self.
What is Personal Care Services?
Users of Personal care servicesBusiness ExecutivesAdvertisement ProfessionalsModels, Air hostessCine/TV/Theatre artistsFrontline staff of the business organizationBrides & Bridegrooms For wedding and receptionDomestic and Foreign Tourists
Market Segmentation for Personal Care Organization
Profession• Business Executives• Artists• Models• Air Hostess
Age • Teens• Youths• Age-old
Region • Rural• Urban• Industrial Towns
Sex • Male • Female
Wedding • Bride• Bridegroom• Married, Unmarried
Marketing Mix for Personal Care Organizations
The Product MixThe Promotion MixThe Price MixThe Place MixThe Process MixPhysical Evidence &AttractionsThe People
Marketing Information System For Personal Care OrganizationsLike other organizations, the personal care organizations also needs to manage the information in such a way that the outdated services are innovated much earlier than the leading competitors.With the changing business environment we find change in our lifestyles. The emerging trends in income, education, transportation, communication, profession influence lifestyles substantially.The marketing information system helps in identifying the emerging trends.