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    Merger & Acquisition: ICICI Bank & B ank of Madura

    National Institute of Financial Management 1

    CONTENTS

    SECTION TITLE PAGE NO

    I EXECUTIVE SUMMARY 2

    II

    MERGER AND ACQUISITION

    Mergers

    Acquisitions

    Distinction between Merger and Acquisition

    Types of Mergers

    Benefits of Merger

    3 - 9

    III

    MERGER IN INDIAN BANKING SECTOR

    Background

    Reasons of Banking Merger

    Evolution of Take over Code

    Legal Procedure

    10 - 16

    IV

    MERGER OF ICICI BANK & BANK OF MADURA

    Bank of Madura

    ICICI Bank

    The Merger

    Financial Parameters

    Post Merger Issues

    Disadvantages

    17 - 23

    VCONCLUSION

    Future of M&A in Indian Banking24 - 25

    VI REFERENCES 26

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    EXECUTIVE SUMMARY

    Mergers and acquisitions have become the most frequently used

    methods of growth for companies in the twenty first century. They

    present a company with a potentially largermarket share and open it up

    to a more diversified market. Amerger is considered to be successful, if it

    increases the acquiring firms value; most mergers have actually been

    known to benefit both competition and consumers by allowing firms to

    operate more efficiently. However, it has to be noted thatsome mergers

    and acquisitions have the capacity to decrease competition in variousways.

    The merger between ICICI bank and Bank of Madura presented

    ICICI Bank with the opportunity to expand its perspective through having

    access to retail banking markets and clientele in the regions where its

    previous exposure had been virtually inexistent. The merger gave the firm

    that extra growth and competitive edge that it was looking for to compete

    with HDFC Bank, SBI and other rivals.

    Research has shown, that due to increasing advances intechnology

    and banking processes, which make transactions,among other aspects of

    business, more effective and efficient, mergers and acquisitions have

    become more frequenttoday than ever before.

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    MERGER AND ACQUISITION

    MERGERS

    1.1 A merger occurs when two or more companies combines and the

    resulting firm maintains the identity of one of the firms. One or more

    companies may merger with an existing company or they may merge to

    form a new company. Usually the assets and liabilities of the smaller firms

    are merged into those of larger firms. Merger may take two forms:-

    Merger through absorption

    Merger through consolidation.

    1.2 Absorption. Absorption is a combination of two or more

    companies into an existing company. All companies except one loose their

    identify in a merger through absorption.

    1.3 Consolidation. A consolidation is a combination of two or more

    combines into a new company. In this form of merger all companies are

    legally dissolved and a new entity is created. In consolidation the acquired

    company transfers its assets, liabilities and share of the acquiring

    company for cash or exchange of assets.

    ACQUISITION

    1.4 A fundamental characteristic of merger is that the acquiring

    company takes over the ownership of other companies and combines

    their operations with its own operations. An acquisition may be defined as

    an act of acquiring effective control by one company over the assets or

    management of another company without any combination of companies.

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    DISTINCTION BETWEEN MERGERS AND ACQUISITIONS

    1.5 Although they are often uttered in the same breath and used as

    though they were synonymous, the terms merger and acquisition meanslightly different things. When one company takes over another and

    clearly established itself as the new owner, the purchase is called an

    acquisition. From a legal point of view, the target company ceases to

    exist, the buyer "swallows" the business and the buyer's stock continues

    to be traded.

    1.6 In the pure sense of the term, a merger happens when two firms,

    often of about the same size, agree to go forward as a single new

    company rather than remain separately owned and operated. This kind of

    action is more precisely referred to as a "merger of equals." Both

    companies' stocks are surrendered and new company stock is issued in its

    place.

    1.7 In practice, however, actual mergers of equals don't happen very

    often. Usually, one company will buy another and, as part of the deal's

    terms, simply allow the acquired firm to proclaim that the action is a

    merger of equals, even if it's technically an acquisition. Being bought out

    often carries negative connotations, therefore, by describing the deal as a

    merger, deal makers and top managers try to make the takeover more

    palatable.

    1.8 A purchase deal will also be called a merger when both owners

    agree that joining together is in the best interest of both of their

    companies. But when the deal is unfriendly - that is, when the target

    company does not want to be purchased - it is always regarded as an

    acquisition.

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    TYPES OF MERGERS

    1.9 Mergers are of many types. Mergers may be differentiated on the

    basis of activities, which are added in the process of the existing productor service lines. Mergers can be a distinguished into the following four

    types:-

    Horizontal merger. Horizontal merger is a combination of two or

    more corporate firms dealing in same lines of business activity.

    Horizontal merger is a co centric merger, which involves

    combination of two or more business units related to technology,

    production process, marketing research and development and

    management.

    Vertical Merger. Vertical merger is the joining of two or more

    firms in different stages of production or distribution that are

    usually separate. The vertical Mergers chief gains are identified as

    the lower buying cost of material. Minimization of distribution costs,

    assured supplies and market increasing or creating barriers to entry

    for potential competition or placing them at a cost disadvantage.

    Conglomerate Merger. Conglomerate merger is the

    combination of two or more unrelated business units in respect of

    technology, production process or market and management. In

    other words, firms engaged in the different or unrelated activities

    are combined together. Diversification of risk constitutes the

    rational for such merger moves.

    Concentric Merger. Concentric merger are based on specific

    management functions where as the conglomerate mergers are

    based on general management functions. If the activities of the

    segments brought together are so related that there is carry over

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    on specific management functions. Such as marketing research,

    Marketing, financing, manufacturing and personnel.

    BENEFITS OF MERGERS

    1.10 The major benefits from a merger are enumerated in succeeding

    paragraphs.

    1.11 Growth or Diversification. Companies that desire rapid growth in

    size or market share or diversification in the range of their products may

    find that a merger can be used to fulfil the objective instead of going

    through the tome consuming process of internal growth or diversification.

    The firm may achieve the same objective in a short period of time by

    merging with an existing firm. In addition such a strategy is often less

    costly than the alternative of developing the necessary production

    capability and capacity. Moreover when a firm expands or extends its

    product line by acquiring another firm, it also removes a potential

    competitor.

    1.12 Synergism. The nature of synergism is very simple.

    Synergism exists when ever the value of the combination is greater than

    the sum of the values of its parts. But identifying synergy on evaluating it

    may be difficult, in fact sometimes its implementations may be very

    subtle. As broadly defined to include any incremental value resulting from

    business combination, synergism in the basic economic justification of

    merger. The incremental value may derive from increase in either

    operational or financial efficiency.

    Operating Synergism. Operating synergism may result

    from economies of scale, some degree of monopoly power or

    increased managerial efficiency. The value may be achieved by

    increasing the sales volume in relation to assts employed increasing

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    profit margins or decreasing operating risks. Although operating

    synergy usually is the result of either vertical/horizontal integration

    some synergistic also may result from conglomerate growth. In

    addition, some times a firm may acquire another to obtain patents,copyrights, technical proficiency, marketing skills, specific fixes

    assets, customer relationship or managerial personnel. Operating

    synergism occurs when these assets, which are intangible, may be

    combined with the existing assets and organization of the acquiring

    firm to produce an incremental value.

    Financial synergism. Among these are incremental values

    resulting from complementary internal funds flows more efficient

    use of financial leverage, increase external financial capability and

    income tax advantages.

    Complementary internal funds flows. Seasonal or cyclical

    fluctuations in funds flows sometimes may be reduced or

    eliminated by merger. If so, financial synergism results in

    reduction of working capital requirements of the combination

    compared to those of the firms standing alone.

    More efficient use of Financial Leverage. Financial

    synergy may result from more efficient use of financial leverage.

    The acquisition firm may have little debt and wish to use the

    high debt of the acquired firm to lever earning of the

    combination or the acquiring firm may borrow to finance and

    acquisition for cash of a low debt firm thus providing additional

    leverage to the combination. The financial leverage advantage

    must be weighed against the increased financial risk.

    Increased External Financial Capabilities. Many mergers,

    particular those of relatively small firms into large ones, occur

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    when the acquired firm simply cannot finance its operation.

    When a firm has exhausted its bank credit and has virtually no

    access to long term debt or equity markets. Sometimes the small

    firm has encountered operating difficulty, and the bank hasserved notice that its loan will not be renewed? In this type of

    situation a large firms with sufficient cash and credit to finance

    the requirements of smaller one probably can obtain a good buy

    bee. Making a merger proposal to the small firm. The acquisition

    of a cash rich firm whose operations have matured may provide

    additional financing to facilitate growth of the acquiring firm. In

    some cases, the acquiring may be able to recover all or parts of

    the cost of acquiring the cash rich firm when the merger is

    consummated and the cash then belongs to it.

    The Income Tax Advantages. In some cases, income tax

    consideration may provide the financial synergy motivating a

    merger, e.g. assume that a firm A has earnings before taxes of

    about rupees ten crores per year and firm B now break even,

    has a loss carry forward of rupees twenty crores accumulated

    from profitable operations of previous years. The merger of A

    and B will allow the surviving corporation to utility the loss

    carries forward, thereby eliminating income taxes in future

    periods.

    1.13 Counter Synergism. Certain factors may oppose the synergistic

    effect contemplating from a merger. Often another layer of overhead cost

    and bureaucracy is added. Sometimes the acquiring firm agrees to long

    term employments contracts with managers of the acquiring firm. Such

    often are beneficial but they may be the opposite. Personality or policy

    conflicts may develop that either hamstring operations or acquire buying

    out such contracts to remove personal position of authority. Particularly in

    conglomerate merger, management of acquiring firm simply may not

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    have sufficient knowledge of the business to control the acquired firm

    adequately. Attempts to maintain control may induce resentment by

    personnel of acquired firm. The resulting reduction of the efficiency may

    eliminate expected operating synergy or even reduce the post mergerprofitability of the acquired firm.

    1.14Purchase of Assets at Bargain Prices.Mergers may be explained

    by opportunity to acquire assets, particularly land mineral rights, plant

    and equipment, at lower cost than would be incurred if they were

    purchased or constructed at the current market prices. If the market price

    of many stocks have been considerably below the replacement cost of the

    assets they represent, expanding firm considering construction plants,

    developing mines or buying equipments often have found that the desired

    assets could be obtained where by heaper by acquiring a firm that already

    owned and operated that asset. Risk could be reduced because the assets

    were already in place and an organization of people knew how to operate

    them and market their products.

    1.15 Increased Managerial Skills or Technology. Occasionally a

    firm will have good potential that is finds it unable to develop fully

    because of deficiencies in certain areas of management or an absence of

    needed product or production technology. If the firm cannot hire the

    management or the technology it needs, it might combine with a

    compatible firm that has needed managerial, personnel or technical

    expertise. Of course, any merger, regardless of specific motive for it,

    should contribute to the maximization of owners wealth.

    1.16 Acquiring new technology. To stay competitive, companies

    need to stay on top of technological developments and their business

    applications. By buying a smaller company with unique technologies, a

    large company can maintain or develop a competitive edge.

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    MERGER IN INDIAN

    BANKING SECTORS

    BACKGROUND

    2.1 In the 1950s and 1960s there were instances of private sector

    banks, which had to be rescued or closed down because they had very

    low capital and were mostly operating with other peoples money. In

    1961, the Banking Companies (Amendment) Act empowered RBI to

    formulate and carry out a scheme for the reconstitution and compulsoryamalgamation of sub-standard banks with well-managed ones.

    2.2 In India, mergers have been used to bail out weak banks till the

    Narasimham Committee-II discouraged this practice. With economic

    reforms and opening up of the economy, like other sectors, banking

    sector also saw a lot of changes. Two major changes are worth

    mentioning. They are:-

    Increased competition

    Falling interest rates.

    2.3 There has been a decline in the interest rates in the last decade

    world wide. As a result of this profitability of the banks has been under

    tremendous pressure. The interest rates both on the deposits and on the

    loans have come down drastically. The spread which was available to the

    banks thinned down and banks have started searching for cost reduction

    and market enhancing strategies. Use of technology in their operations

    has come up as an immediate strategy and banks have started using

    technology in a big way. This has resulted in saving of salary expenses,

    which used to be a major part of the banksexpenditure. In addition to

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    this, banks have started looking for strategies which allow the banks to

    grow faster. One of the options before the banks was to merge their

    counterparts in it and become not only big but also gain entry into the

    new markets.

    REASONS OF BANKING MERGER

    2.4 As a result of these mergers, banks are able to use their full

    capacities and avoid unnecessary duplication of efforts. Some of the

    reasons of Banking merger are:-

    Growth with External Efforts: With the economic liberalization

    the competition in the banking sector has increased and hence

    there is a need for mega banks, which will be intensely competing

    for market share. In order to increase their market share and the

    market presence some of the powerful banks have started looking

    for banks which could be merged into the acquiring bank. They

    realized that they need to grow fast to capture the opportunities in

    the market. Since the internal growth is a time taking process, they

    started looking for target banks.

    Deregulation: With the liberalisation of entry barriers, many

    private banks came into existence. As a result of this there has

    been intense competition and banks have started looking for target

    banks which have market presence and branch network.

    Technology: The new banks which entered as a result of lifting of

    entry barriers have started many value added services with the help

    of their technological superiority. The older banks which can not

    compete in this area may decide to go for mergers with these high-

    tech banks.

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    New Products/Services: New generation private sector banks

    which have developed innovative products/services with the help of

    their technology may attract some old generation banks for merger

    due to their incapacity to face these challenges.

    Over Capacity: The new generation private sector banks have

    began their operation with huge capacities. With the presence of

    many players in the market, these banks may not be able to

    capture the expected market share on its own. Therefore, in order

    to fully utilise their capacities these banks may look for target banks

    which may not have modern day facilities.

    Customer Base: In order to utilise the capacity of the new

    generation private sector banks, they need huge customer base.

    Creating huge customer base takes time. Therefore, these banks

    have started looking for target banks with good customer bases.

    Once there is a good customer base, the banks can sell other

    banking products like car loans, Housing loans, consumer loans,

    etc., to these customers as well.

    Merger of Weak Banks: There has been a practice of merging

    weak banks with a healthy bank in order to save the interest of

    customers of the weak Bank. Narasimham CommitteeII

    discouraged this practice. Khan Group suggested that weak

    Developmental Financial Institutions (DFIs) may be allowed to

    merge with the healthy banks.

    THE EVOLUTION OF TAKE OVER CODE

    2.5 Let us now see how the Takeover Code evolved over a period of

    time in India:

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    1990. The Government amends clause 40 of the listing

    agreement according to which, threshold acquisition level reduced

    from 25% to 10% ; change in management control to trigger public

    offer; minimum mandatory public offer of 20% disclosurerequirement through mandatory public announcement.

    November 1994. SEBI notifies Substantial Acquisition of

    Shares and Takeover, 1994. New provisions introduced to enable

    both negotiated and open market acquisitions and competitive bids

    allowed.

    November 1995. SEBI sets up committee under former Chief

    Justice of India P.N. Bhagwati to review the 1994 takeover

    Regulations in order to frame comprehensive regulations.

    January 1997. The Bhagwati Committee submits its report on

    the takeover code to SEBI.

    February 1997. SEBI accepts Bhagwati committee report and the

    Substantial Acquisition of Shares and Takeovers Regulations, 1997,

    notified.

    February 1998. SEBI proposes to revise the takeover code make it

    mandatory for acquirers to make a minimum open offer for 20%

    (and not 10% as earlier) of the target companys equity, even if the

    holding goes beyond 51% as a result of the offer.

    June 1998. SEBI asks justice Bhagwati to conduct a complete

    review of the takeover code. Issues likely to be taken up are, the

    extent of disclosure in an open offer and if any change in the

    objective of the offer needs to be spelt out in the revised offer.

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    June 1998. SEBI proposes to raise the creeping acquisition

    limit under its Takeover Code from 2% to 5%. It also proposes to

    increase the share acquisition limit for triggering the takeover code

    from 10% to 15%.

    November 1998. Takeover panel amends the takeover code

    to incorporate buyback offers by companies. The committee decides

    to allow takeover offers to be made when a buyback offer is open

    and vice versa.

    December 1998. Justice P.N. Bhagwati criticizes SEBI for

    unilaterally increasing the trigger limit for making a public offer

    from 10% to 15%. The Bhagwati Committee also recommends that

    once an acquirer acquires 75% of shares or voting rights in a

    company, he should be outside the purview of the Takeover

    Regulations.

    January 2000. SEBI again proposes that all open offers made by

    promoters for consolidating their holding in a company will have to

    be for a minimum of 20% of equity. Exemption to the minimum

    20% requirement should be given only in the case of such

    companies in which promoters hold over 75%.

    February 2000. SEBI finalizes the recommendations of takeover

    panel and review the takeover norms. However, the crucial decision

    on issue relating to change in management control ofprofessionally

    managed companies left unresolved.

    June 2000. SEBI plans to bring public financial institutions

    under the ambit of its takeover code, both as acquirers and as

    pledgees.

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    October 2000. Confederation of Indian Industry, FICCI and

    ASSOCHAM seek amendments in the takeover code, especially in

    the case of creeping acquisitions, to provide the promoters a level-

    playing field against corporate raiders who may disrupt existingmanagements. Under the current takeover code, corporate raiders

    can pick up 15% of the paid-up equity of the target company over a

    12 month period without triggering off the takeover code.

    November 2000. SEBI takeover panel decides to make it

    mandatory for an acquirer to disclose his holdings in the target

    company to the company as well to the exchanges, at three levels;

    5 %, 10% and 14%, instead of the existing stipulation of only 5%.

    December 2000. SEBI promises a new draft on the takeover

    code in place by the end of March 2001 with investor protection as

    its pivot. The main objective of the new code would be to ensure

    that acquiring companies are prompt in informing the stock

    exchanges when they cross the prescribed limits of holding a

    companys stake, make public announcements and allow companies

    to make counter offers.

    LEGAL PROCEDURE

    2.6 Sec. 44A of the Banking Regulation Act,1949, deals with the

    procedure for amalgamation of banking companies. This procedure is

    discussed hereunder:

    No banking company shall be amalgamated with another banking

    company, unless the shareholders of both the banking companies

    approve merger scheme in a meeting called for the purpose by a

    majority in number representing two-thirds in value of the

    shareholders of each of the said company.

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    The approved scheme of amalgamation shall be sent to RBI for its

    approval.

    Any shareholder who has voted against the scheme of merger orhas given notice in writing at or prior to the meeting shall be

    entitled to claim from banking company the value of the shares held

    by him as determined by the RBI while approving the scheme.

    Once the scheme of amalgamation is sanctioned by the RBI, the

    property and the liabilities of the amalgamated company shall

    become the property and the liabilities of the acquiring company.

    After sanctioning the scheme of amalgamation by the RBI, the RBI

    may further order the closure of acquired bank and the acquired

    bank stands dissolved from such a data as may be specified.

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    MERGER ICICI BANK AND

    BANK OF MADURA

    BANK OF MADURA

    3.1 Bank of Madura (BOM) was a profitable, well-capitalized, Indian

    private sector commercial bank operating for over 57 years. The bank had

    an extensive network of 263 branches, with a significant presence in the

    southern states of India. The bank had total assets of Rs. 39.88 billion

    and deposits of Rs.33.95 billion as on September 30,2000. The bank hada capital adequacy ratio of 15.8% as on March 31,2000.

    3.2 The Banks equity shares were listed on the Stock Exchanges at

    Mumbai and Chennai and National Stock Exchange of India before its

    merger. ICICI Bank then was one of the leading private sector banks in

    the country. ICICI Bank had total assets of Rs. 120.63 billion and deposits

    of Rs. 97.28 billion as on September 30, 2000. The banks capital

    adequacy ratio stood at 17.59% as on September 30, 2000. ICICI Bank

    was Indias largest ATM provider with 546 ATMs as on June 30, 2001. The

    equity shares of the bank were listed on the Stock Exchanges at Mumbai,

    Calcutta, Delhi, Chennai, Vadodara and National Stock Exchange of India.

    ICICI Banks American Depository Shares were listed on the New York

    Stock Exchange.

    ICICI BANK

    3.3 In February 2000, ICICI Bank was one of the first few Indian banks

    to raise its capital through American Depository Shares in the

    international market, and received an overwhelming response for its issue

    of $ 175 million, with a total order of USD 2.2 billion. At the time of filling

    the prospectus, with the US Securities and Exchange Commission, the

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    Bank had mentioned that the proceeds of the issue would be used to

    acquire a bank.

    3.4 As on March 31, 2000, bank had a network of 81 branches, 16extension counters and 175 ATMs. The capital adequacy ratio was at

    19.64% of risk-weighted assets, a significant excess of 9 % over RBI

    Benchmark.

    3.5 ICICI Bank was scouting for private banks for merger, with a view

    to expand its assets and client base and geographical coverage. Though it

    had 21% of stake, the choice of Federal bank, was not lucrative due to

    employee size (6600), per employee business was as low as Rs. 161 lakh

    and a snail pace of technical upgradation. While, BOM had an attractive

    business per employee figure of Rs. 202 lakh, a better technological edge

    and a vast base in southern India as compared to Federal Bank. While all

    these factors sound good, a cultural integration was a tough task ahead

    for ICICI Bank.

    THE MERGER

    3.6 ICICI Bank had then announced a merger with the 57 year old

    BOM, with 263 branches, out of which 82 of them were in rural areas,

    with most of them in southern India. As on the day of announcement of

    merger (09-12-2000), Kotak Mahindra group was holding about 12%

    stake in BOM, the Chairman BOM, Mr. K.M. Thaigarajan, along with his

    associates was holding about 26% stake, Spic group had about 4.7%,

    while LIC and UTI were having marginal holding. The merger was

    supposed to enhance ICICI Banks hold on the south Indian market. The

    swap ratio was approved in the ratio of 1:2- two shares of ICICI Bank for

    normal every one share of BOM. The deal with BOM was likely to dilute

    the current equity capital by around 2%. And the merger was expected to

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    bring 20% gains in EPS of ICICI Bank and a decline in the banks

    comfortable Capital Adequacy Ratio from 19.64% 17.6%.

    FINANCIAL PARAMETERS

    3.7 Financials of ICICI Bank and Bank of Madura. The financial

    parameters of ICICI Bank and Bank of Madura is tabulated below:-

    Parameters ICICI Bank ICICI Bank Bank ofMadura

    Bank ofMadura

    (Rs. In Crores) 1999-2000 1998-1999 1999-2000 1998-1999

    Net worth 1129.90 308.33 247.83 211.32

    Total deposits 9866.02 6072.94 3631.00 3013.00

    Advances 5030.96 3377.60 1665.42 1393.92

    Net Profit 105.43 63.75 45.58 30.13

    Share capital 196.81 165.07 11.08 11.08

    Capital adequacy ratio 19.64% 11.06% 14.25% 15.83%

    Gross less NPAs/gross adv 2.54% 4.72% 11.09% 8.13%

    Net NPAs/net advances 1.53% 2.88% 6.23% 4.66%

    3.8 The scheme of amalgamation was expected to increase the equity

    base of ICICI Bank to Rs. 220.36 crore. ICICI Bank was to issue 235.4

    lakh shares of Rs. 10 each to the shareholders of BOM. The merged entity

    will have an increase of asset base over Rs. 160 billion and a deposit base

    of Rs. 131 billion. The merged entity will have 360 branches across the

    country and also enable ICICI Bank to serve a large customer base of 1.2

    million customers of BOM through a wider network, adding to the

    customer base to 2.7 million.

    3.9 On the Day of Merger Announcement. The financial

    standing of both the banks drew a great degree of attention nationwide

    on the day of merger announcement. There were number of issues on thefinancial concerns for both the banks. The details financial standing of

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    both the banks on the day of announcement of merger is tabulated

    below:-

    Name ofthe Bank

    Book value ofBank on the dayof mergerannouncement

    Market price onthe day ofannouncementof merger

    Earningsper share

    Dividendpaid (in%)

    P/Eratio

    Profit peremployee(in lakh)1999-2000

    Bank ofMadura

    183.0 131.60 38.7 55% 3% 1.73

    ICICIBank

    58.0 169.90 5.4 15% - 7.83

    3.10 Key Ratios. The key ratios between the two banks are

    tabulated below:-

    Particulars ICICI Bank Bank of Madura

    CAR 17.6% 15.8%

    NPAs as a % of net advances 1.5% 4.8%

    ROA 0.9% 1.1%

    Interest spread as a % of total assets 1.5% 2.3%

    3.11 Comparative Valuations. The comparative valuation of both the

    banks are tabulated below:-

    Particulars ICICI Bank Bank of Madura

    Market Price (Rs) 170 132

    PER (x) 22.7 3.0

    Dividend yield 0.9% 4.2%

    Price/Book value (x) 2.7 0.6

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    POST MERGER ISSUES

    3.12 The Board of Directors at ICICI Bank had contemplated the

    following synergies emerging from the merger:

    Financial Capability: The amalgamation will enable them to have

    a stronger financial and operational structure, which is supposed to

    be capable of grater resource/deposit mobilization. In addition to

    this, ICICI will emerge as one of the largest private sector banks in

    the country.

    Branch Network: The ICICIs branch network would not only

    increase by 263. But also increase its geographic coverage as well

    as convenience to its customers.

    Customer Base: The emerged largest customer base will enable

    the ICICI Bank to offer other banking and financial services and

    products to the erstwhile customers of BOM and also facilitate cross

    selling of products and services of the ICICI group to their

    customers.

    Tech Edge: The merger will enable ICICI Bank to provide ATM,

    phone and the Internet banking and such other technology based

    financial services and products to a large customer base, with

    expected savings in costs and operating expenses.

    Focus on Priority Sector: The enhanced branch network will

    enable the bank to focus on micro finance activities through self-

    help groups, in its priority sector initiatives through its acquired 87

    rural and 88 semi-urban branches.

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    Managing Rural Branches: Most of the branches of ICICI were in

    metros and major cities, whereas BOM had its branches mostly in

    semi urban and city segments of south India. The task ahead lying

    for the merged entity was to increase dramatically the business mixof rural branches of BOM. On the other hand, due to geographic

    location of its branches and level of competition, ICICI Bank will

    have a tough time to cope with.

    Managing Software: Another task, which stands on the way, is

    technology. While ICICI Bank, which is a fully automated entity was

    using the package, banks 2000, BOM has computerized 90% of its

    businesses and was conversant with ISBS software. The BOM

    branches were supposed to switch over to banks 2000. Thought it is

    not a difficult task, 80% computer literate staff would need effective

    retraining which involves a cost. The ICICI Bank needs to invest

    Rs.50 crores, for upgrading BOMs 263 branches.

    Managing Human Resources: One of the greatest challenges

    before ICICI Bank was managing the human resources. When the

    head count of ICICI Bank is taken, it was less than 1500

    employees; on the other hand, BOM had over 2,500. The merged

    entity will have about 4000 employees which will make it one of the

    largest banks among the new generation private sector banks. The

    staff of ICICI Bank was drawn from 75 various banks, mostly young

    qualified professionals with computer background and prefer to

    work in metros or big cities with good remuneration packages.

    Managing Client Base: The client base of ICICI Bank, after

    merger, will be as big as 2.7 million from its past 0.5 million, an

    accumulation of 2.2 million from BOM. The nature and quality of

    clients is not uniform. The BOM has built up its client base over a

    long time, in a hard way, on the basis of personalized services. Inorder to deal with the BOMs clientele, the ICICI Bank needs to

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    redefine its strategies to suit to the new clientele. If the sentiments

    or a relationship of small and medium borrowers is hurt; it may be

    difficult for them to reestablish the relationship, which could also

    hamper the image of the bank.

    DISADVANTAGES

    3.13 Since BoM had comparatively more NPAs than IBL, the Capital

    Adequacy Ratio of the merged entity was lower (from 19% to about

    17%). The two banks also had a cultural misfit with BoM having a trade-

    union system and IBL workers being young and upwardly mobile, unlike

    those for BoM. There were technological issues as well as IBL used Banks

    2000 software, which was very different from BoM's ISBS software. With

    the manual interpretations and procedures and the lack of awareness ofthe technology utilisation in BoM, there were hindrances in the merged

    entity.

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    CONCLUSION

    FUTURE OF M&A IN INDIAN BANKING

    4.1 In 2010, further opening up of the Indian banking sector is forecast

    to occur due to the changing regulatory environment (proposal for upto

    74% ownership by Foreign banks in Indian banks). This will be an

    opportunity for foreign banks to enter the Indian market as with their

    huge capital reserves, cutting-edge technology, best international

    practices and skilled personnel they have a clear competitive advantage

    over Indian banks. However, excessive valuations may act as a deterrent,

    especially in the post-sub-prime era.

    4.2 Persistent growth in Indian corporate sector and other segments

    provide further motives for M&As. Banks need to keep pace with the

    growing industrial and agricultural sectors to serve them effectively. A

    bigger player can afford to invest in required technology. Consolidation

    with global players can give the benefit of global opportunities in funds'

    mobilisation, credit disbursal, investments and rendering of financial

    services. Consolidation can also lower intermediation cost and increase

    reach to underserved segments.

    4.3 The Narasimhan Committee (II) recommendations are also an

    important indicator of the future shape of the sector. There would be a

    movement towards a 3-tier structure in the Indian banking industry: 2-3

    large international banks; 8-10 national banks; and a few large local area

    banks. In addition, M&As in the future are likely to be more market-

    driven, instead of government-driven. 11

    4.4 Based on the trends in the banking sector and the insights from thecases highlighted in this study, one can list some steps for the future

    which banks should consider, both in terms of consolidation and general

    business. Firstly, banks can work towards a synergy-based merger plan

    that could take shape latest by 2009 end with minimisation of technology-

    related expenditure as a goal. There is also a need to note that merger or

    large size is just a facilitator, but no guarantee for improved profitability

    on a sustained basis. Hence, the thrust should be on improving risk

    management capabilities, corporate governance and strategic business

    planning. In the short run, attempt options like outsourcing, strategicalliances, etc. can be considered. Banks need to take advantage of this

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    fast changing environment, where product life cycles are short, time to

    market is critical and first mover advantage could be a decisive factor in

    deciding who wins in future. Post-M&A, the resulting larger size should

    not affect agility. The aim should be to create a nimble giant, rather than

    a clumsy dinosaur. At the same time, lack of size should not be taken toimply irrelevance as specialised players can still seek to provide niche and

    boutique services.

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    REFERENCE

    1. www.economictimes.indiatimes.com

    2. www.smfi.org

    3. www.moneycontrol.com

    4. www.hinduonnet.com

    5. www.icicibank.com

    6. www.financialexpress.com

    7. www.livemint.com

    8. www.telegraphindia.com

    9. www.karvy.com

    10 www.smartinvestor.in