Lana Del Rey is an American singer/ songwriter from New York. Her real name is Elizabeth Woolridge Grant, born June 21, 1985. She first came into the spotlight after her music video for “Video Games” became popular. He has now released 4 albums; Born to die, Paradise, Ultraviolence, and Honeymoon. She is known for her preoccupation with ideas of love and melancholy, which has allowed her to create a very distinctive sound that she is easily recognised by. From 2015 she has been the most listened to female artist on Spotify in the United States.

Lana Del Rey’s genre is really hard to define. She has had so many influences that she can’t really be put into one category. She has been described as “Hollywood sadcore” as many of her tracks have this sort of glamourous depressed feel to them. Her music sounds very old fashioned and classic but she has a lot of modern hip-hop and pop influences as well so it’s nearly impossible to but her into one genre.

However as I am using a remix of her song “Summertime Sadness” I would put the track into the electro/dance sort of genre. This music usually has a target audience of young people around late teens and early twenties. The kind of music is associated with going out and having fun. It’s all about energy and good times and I’m hoping that my music video can in some way emphasise the positivity and energy of the song and genre in general.