Identidade Visual: MTV Brasil 2010
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Transcript of Identidade Visual: MTV Brasil 2010
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MTV ID 2010
COR01.
CADA OPÇÃO DE COR SÃO CONSTITUIDAS DE 2 TONALIDADES SIMILARESSEMPRE USADAS EM DEGRADÊ .
4 OPÇÕES DE CORES (+ UMA PALETA DE CORES ADICIONAIS A CADA OPÇÃO)
EM CADA OPÇÃO DE COR SE UTILIZA FORMAS GEOMÉTRICAS DIFERENTES.
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MTV ID 2010
EXEMPLO
02.
COR PRINCIPAL 01
COR PRINCIPAL 02
DEGRADÊ
CORES ADICIONAIS
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MTV ID 2010
OPÇÕES DE CORES
03.
PINK ORANGE
PURPLE GREEN
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MTV ID 2010
PINK: CORES FUNDO + OPCIONAIS
04.
R 242G 0B 84
R 255G 0B 134
R 0G 0B 0
R 180G 11B 6
R 215G 39B 41
R 254G 212B 16
R 255G 255B 255
R 66G 138B 223
R 1G 112B 201
R 1G 59B 133
R 24G 183B 55
R 0G 120B 56
R 201G 1B 1
R 255G 219B 79
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MTV ID 2010
ORANGE: CORES FUNDO + OPCIONAIS
05.
R 255G 82B 55
R 255G 117B 78
R 235G 18B 105
R 254G 245B 2
R 0G 189B 244
R 255G 255B 255
R 82G 45B 150
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MTV ID 2010
PURPLE: CORES FUNDO + OPCIONAIS
06.
R 46G 0B 72
R 68G 0B 73
R 255G 255B 255
R 0G 0B 0
R 0G 152B 191
R 194G 150B 1
R 145G 56B 14
R 90G 0B 0
R 13G 68B 0
R 28G 68B 70
R 185G 156B 124
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MTV ID 2010
GREEN: CORES FUNDO + OPCIONAIS
07.
R 7G 123B 0
R 22G 145B 5
R 235G 18B 105
R 254G 245B 2
R 0G 0B 0
R 0G 189B 244
R 155G 13B 12
R 216G 1B 35
R 81G 46B 150
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MTV ID 2010
TIPOGRAFIA08.
2 OPÇÕES DE TIPOGRAFIAS:SERIF GOTHIC HEAVY: TITULOS E NUMERAISUNITED SANS CONDENSED HEAVY: TEXTO
AMBAS TIPOGRAFIAS SÃO SEMPRE USADAS EM CAIXA ALTA.
TIPOGRAFIAS DE SUPORTE / INFORMAÇÕES MENORES:
UNITED SANS CONDENSED HEAVY ITALIC
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MTV ID 2010
TIPOGRAFIAS
09.
UNITED SANS CONDENSEDBLACK
SERIF GOTHIC
FONTE TEXTO
FONTE DISPLAY
FONTE SUPORTE
UNITED SANS CONDENSEDHEAVY ITALIC
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MTV ID 2010
TIPOGRAFIAS
10.
FONTE TEXTO: UNITED SANS CONDENSED HEAVY
FONTE DISPLAY
ABCDEFGHIJKLMNOPQRSTUVXYWZ0123456789 !@£$%^&()+}{|”:?><
ABCDEFGHIJKLMNOPQRSTUVXYWZ0123456789 !@£$%^&()+}{|”:?><
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MTV ID 2010
PAINEL DE CHAMADAS11.
PARA CADA OPÇÕES DE COR TEMOS FORMASGEOMÉTRICAS DIFERENTES.
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MTV ID 2010
PAINEL DE CHAMADAS
12.
UNITED SANS
SERIF GOTHIC
UNITED SANS
UNITED SANS ITALIC
UNITED SANS ITALIC
GRID/SAFE AREA
SD AREA
FORMA SEMPRESE ENCAIXA DENTRODA GRID/SAFE AREA
TODAS FONTES SÃO USADAS EM CAIXA ALTA, COM EXCEÇÃO DO ENDEREÇO DA WEB
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MTV ID 2010
PAINEL DE CHAMADAS
13.
ORANGE
PURPLEGREEN
OUTRAS OPÇÕESDE CORES / FORMAS:
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MTV ID 2010
MENU / LINE UP14.
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MTV ID 2010
MENU / LINE UP
15.
SERIF GOTHIC
UNITED SANS
FORMA SEMPRESE ENCAIXA DENTRODA GRID/SAFE AREASANS
UNITED SANS
UNITED SANS
GRID/SAFE AREA
SD AREA
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MTV ID 2010
MENU / LINE UP
16.
ORANGE
PURPLEGREEN
OUTRAS OPÇÕESDE CORES / FORMAS:
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MTV ID 2010
BOXES17.
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MTV ID 2010
BOXES 01
18.
UNITED SANS
SERIF GOTHIC
UNITED SANS
UNITED SANS ITALIC
FORMA SEMPRESE ENCAIXA DENTRODA GRID/SAFE AREASANS
GRID/SAFE AREA
SD AREA
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MTV ID 2010
BOXES 01: OUTRAS OPÇÕES
19.
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MTV ID 2010
BOXES 02
20.
UNITED SANS
SERIF GOTHIC
UNITED SANS
FORMA SEMPRESE ENCAIXA DENTRODA GRID/SAFE AREASANS
GRID/SAFE AREA
SD AREA
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MTV ID 2010
BOXES 02: OUTRAS OPÇÕES
21.
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MTV ID 2010
UPPER 3RD, CLASSIFICAÇÃO& OFERECIMENTO
22.
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MTV ID 2010
UPPER 3RD / TRIGGER
23.
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MTV ID 2010
UPPER 3RD / TRIGGER
24.
AO VIVO HD
HD AO VIVO REPRISE
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MTV ID 2010
UPPER 3RD / TRIGGER / LINE UP
25.
01 PROGRAMAÇÃO
03 PROGRAMAÇÕES02 PROGRAMAÇÕES
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MTV ID 2010
SELOS CLASSIFICAÇÃO
26.
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MTV ID 2010
CARTELA CLASSIFICAÇÃO
27.
GRID/SAFE AREA
SD AREA
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MTV ID 2010
CARTELA CLASSIFICAÇÃO
28.
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MTV ID 2010
MOLDURA OFERECIMENTO
29.
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MTV ID 2010
VINHETA 40F30.
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MTV ID 2010
VINHETA 40F 01
31.
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MTV ID 2010
VINHETA 40F 02
32.
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MTV ID 2010
VINHETA 40F
33.
GREEN GREY
ORANGE PURPLE
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