GET OUT - Empreendedorismo Criativo - dia 1
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Hoje é o início de uma jornada de três noites
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Agora, vamos entender um pouco
mais do por que estar aqui
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O que nos faz ter essas vontades?
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Precisamos primeiro saber onde estamos
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2013
INFORMAÇÃO–TECNOLOGIA-AÇÃO
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Isso é bom?
São novas oportunidades, e podem ser exploradas
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“
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Criativo ?
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Criatividade é fazer algo novo.
é não copiar.
é o ato de conectar coisas de maneiras inesperadas.
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Criatividade
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Como
Criar algo
NOVO
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Método Científico é expresso de fora para dentro,
tentando entender as coisas existentes, e colocá-las em uma caixa.
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Método Criativo se expressa de dentro para fora, tentando fazer coisas novas, e
esquecer que já houve uma caixa.
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Racionalidade
x
Criatividade
0 I
Racional
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0 I
Criatividade II
Racionalidade
x
Criatividade
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Criação
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Elementos da Criatividade
Conexão
Pensamento Criativo
Expertise
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Como estimular?
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Método Criativo Inspiração
Definição
Análise
Síntese
Verificar
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TÉDIO
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U B S T I T U I R
O M B I N A R
D A P T A R
O D I F I C A R
R O C U R A R
L I M I N A R
E A R R A N J A R
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Recurso
visual para
organizar os
pensamentos
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Idéia principal
centralizada e
segmentos por
assunto
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Listas não dão espaço para novas ideias.
É possível perceber novos
espaços no meio da lista?
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Brainstorming
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Divergir Convergir
Fazer Escolhas
Criar Opções
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Regras do Brainstorming
1. Uma conversa por vez
2. Sem julgamentos 3. Construa em cima das outras idéias
4. O que importa é a quantidade 5. Seja visual 6. Encoraje ideia diferentes
7. Não perca o foco