Facebook ppt

facebookHome Profile Friends Messages

By : G. Swapnil

FRIENDS

FOLLOWING


Search

facebookFor the world of business….

[email protected]

do_not_disclose*****

Login

Username

Password


Search

• We will shortly see various aspects of Facebook like

– Communities

– Pages

– Like

– Top news

– Advertisements on Facebook

– Customer Targeting tools

• But first lets visit the profile of facebook founder Mark

Zuckerberg and look at his recent activities.

• Welcome


Search

• Mark Zuckerberg added 750 million active users to

Facebook.

• Mark Zuckerberg 50% of the active user log on to FB

once in a given day. comment

• People spend over 700 billion minutes per month on

facebook.

• 300,000 users added translator to their facebook site.

• Mark Zuckerberg added 250 million active facebook

users from mobile phones.

Mark Zukerberg

Mark Zuckerberg


Search

Bill Gates48%

Mark Zuckerberg11%

Sergey Brin17%

Larry Page17%

Steve Jobs7%

I’m worth $13.5 Billion!Info:Lives in Palo Alto, California

Knows English, Mandarin Chinese,

From Dobbs Ferry, New York

Born on May 14, 1984

http://www.facebook.com/zuck

• I am the youngest Billionaire of the world




Search

It was the result of survey conducted till 7 August, 2011 at 1:00 AM.

Why do you like FB?95086

8362

18325

1324

2096

714

2222

1527

1419

2657


Search

• Swapnil G. Enjoyin Thank you Mark!

• Swapnil G. Enjoyin Guys!! tell me the various

ways with which we can use facebook interface for

business?

• Swapnil G. Enjoyin

Tulesh Dude! I’ve been using this to promote my community Koffee with Tuleshwar. I’m making strong political network ;)….

Nikita Sharda I spent my summer training trying to promote my company’s event Ispire on facebook ya.. :D! It did receive a great success :P…

Rashi I like shopping. Usually facebook finds out what I really want to buy and offers me exiting prices. I can’t resist to click on it!

Alok I’m an entrepreneur. Usually I love writing CEO blogs, my requirements, current analysis and of course increasing my business network!

Pankaj Arora I not only use it for my business purpose! I also like to give facebook as an assignment to our student to learn business aspect of it! :)

You, Pankaj Arora, Alok, Rashi, and 2 more like your status. . Comments 4


Search

• FB Create a Page

– Local Business or Place

– Company, Organization, Institution

– Brand or Product

– Artist, Band or Public Figure

– Entertainment

– Cause or Community

Koffee With Tuleshwar 207 members (http://www.facebook.com/groups/147512945304243/

)

The community was created with a vision to meet with the politicians and entrepreneurs of Chhattisgarh and build future relationships. So far the community is successful and has top names of the state.

FB Create A Page

http://www.facebook.com/groups/147512945304243/

http://www.facebook.com/groups/147512945304243/


Search

• An event that encourages children for real life problems.

• Students will develop a business models and faculties

from IIT and BITS – Pilani will be their mentors.

• Selected facebook because every teenager is found on

facebook.

Ispire by Phyzok (http://www.facebook.com/pages/Ispire-by-Phyzok/255409734470667

)

A page created by the director of the company. Nikita, a summer intern helped in promoting the company thereby building up relations as well as getting her future career fixed.

• FB Business Page

http://www.facebook.com/pages/Ispire-by-Phyzok/255409734470667

http://www.facebook.com/pages/Ispire-by-Phyzok/255409734470667


Search

• Facebook for Business

– http://www.facebook.com/group.php?gid=2358208324

– The community itself has 39000 members.

– Articles gets posted in almost every 3 hrs.

• Similarly, entrepreneurs and developers from more than

190 countries build with Facebook Platform.

• More than 2.5 million integrated websites.

• Over 80 of comScore's U.S. Top 100 websites and over

half of comScore's Global Top 100 websites

• FB Business Network

http://www.facebook.com/group.php?gid=2358208324


Search

• Cost and Budgeting

– CPC/CPM

• Scheduling

• Delivery

• Reporting

– Ad performance matrix

– Demographic matrix

– Social Matrix

– Responder profiles

These ads usually appears on the right hand side of a facebook page.

The display of ads are not mere by chance but involves profiling of active member.

Most of the time click on ad ends up with more ads of similar kind on home page.

• FB Advertisement


Search

• “Over 12 months, CM Photographics generated nearly

$40,000 in revenue directly from a $600 advertising

investment on Facebook. Of the Facebook users who

were directed to CM Photographics' website from the

ads, 60% became qualified leads and actively expressed

interest in more information.”

Facebook Ads provides CM Photographic the ability to target their exact demographic.

Example :24 – 30 years old women whose relationship status on Facebook indicated that they were engaged.

• FB Ads Advantage


Search

• The results from StorQuest's Facebook ad campaign were one

of their highest performing online advertising efforts:

• Over 50% increase in total rentals versus prior year at the

same store.

• 10% conversion rate from visits originating from Facebook Ads.

• On par with Google AdWords on a cost-per-lead and cost-per-

customer basis.

• $1.25 CPC delivered $10.25 cost-per-lead.

• $100 average rentals; $600 average life time value per

customer.

G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).



Search

• “Average campaigns for ANA result in CTR of 8 - 12%.

Facebook Ads resulted in a 25% CTR. Conversions

resulted in positive ROI which is unique for ANA

considering their product is not an impulse purchase for

most people and Japan is not traditionally seen as a

leisure destination.”

With Facebook Ads one can turn advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products.



Search

• Pepsi quickly apologized via Twitter for an insensitive

Pepsi Max ad that depicted "one lonely calorie"

committing suicide.

• Dominos contaminated food case of 2009.

• Taco Bell on Facebook offered free tacos, encouraging

customers to make up their own minds about the beef in

question. Saved 7million fans.

• Social media, by its very nature, promotes democracy and

presents challenges for dictators attempting to pass off as

fact anything other than the truth.

http://blogs.hbr.org/cs/2011/08/the_simple_way_to_avoid_social.html

• Facebook to the Rescue





Thank you

Facebook ppt

Technology

Transcript of Facebook ppt