Decision making in exponential times
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Transcript of Decision making in exponential times
Jesper Rhode (@jesperrhode)
A revolução digital e organizações exponenciais
Ericsson Internal | 2015-10-06 | Page 2
HI
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30 steps 30 meters
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30 exponential steps 1-2-4-8-16-32-64-128-256-518-1024-2048-4196-
1.073.741.824 meters
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Kodak signing out
1996
Market Cap: $28bn
Employees: 140.000
2012
Market Cap: $0,1bn
Employees: 17.000
2012
Market Cap: $1bn
Employees: 13
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Kodak signing out
Deceptive
Desruptive
WTF?!
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The hunt for growth
Source: Robin Hanson
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1875 1900 1925 1950 1975 2000 2025
50B
5 0.5
PLACES
PEOPLE
THINGS
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Exponential development Life expectancy
26 28
1 1800 2010
68
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›More’s Law ›Genetics ›Neuro Science ›Nano Mechanics
As dimensões de exponenciais
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Narrative Science
Animated GIF
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The cost of genetics (sequncing)
1984 - 2003 $ 3bn
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Outrunning More’s law
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Timing of your offering
Development
Launch
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Growth rates of modern science, Lutz Bornmann, Rüdiger Mutz, 2014
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http://www.healthcare.uiowa.edu/2020/
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I
D
E
A
S
S
C
A
L
E
Interfaces
Dashboards
Experimentation
Autonomy
Social
Staff on demand
Community & Crowd
Algorithms
Leveraged assets
Engagement
Order, Control, Stability Creativity, Growth, Uncertainty
Exponantial Organizations - ExO
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Business reposition
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Platforms in the S&P 500
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Platform evolution
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The value of data
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https://thedma.org/advocacy/data-driven-marketing-institute/value-of-data/
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A System of Systems
Sensors / Data Services
Fuel Speed
Fuel consumption Tire pressure
Temperature
Moisture Soil data
Meteo data
Steering
Oil Distance
Traction
Crop condition
Harvest data
GPS position
Operation efficiency
Preventive maintenance
Cost per performance
Autonomous driving
Soil analysis
Fuel efficiency Harvesting
Automated Field preparation
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A System of Systems Weather
Machinery Crops
Soil
- Yield per m2
- Profitability
- Climate fitting
- Optimization of consumables
- Crops vs Soil optimization
- Feed-back to crops development
- Total irrigation management
Total Result oriented services
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Monetization
The business model evolution
Competitive basis
Sales
Maintenance
Partnerships
Product Product-Service
Service Service-Result
Result
Usage based
Pay and use
Transaction- based
Feature and Price
One and done
Break and fix
Single business
Result based
Business model
Share in results
Included
Network of businesses
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value
Constructing a business logic
Information
Model / APP
Analytics
Database External Data IoT Products Biz systems Sensors
Build
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Exponential Organizations
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Daqry
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15 opportunities for 5 risks
www.globalopportunitynetwork.org
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that describes something
Douglas Adams
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Excellence of customer relationship in the networked society
We talk about our products We talk about our values Our customers talk about our values Our customer create our products with us
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Excellence of customer relationship in the networked society