Conteúdo Colaborativo – Estratégias Infalíveis e Oque fazer quando elas falham – Social Media...
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workshop sobre criação de conteúdo colaborativo. planejamento estratégico, dicas e referências. Speaker: Steve ePonto #SMWSP
Transcript of Conteúdo Colaborativo – Estratégias Infalíveis e Oque fazer quando elas falham – Social Media...
- 2012 THEKUMITE,VisualNarrativeCompany PartofInterpublicGroup2013
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) CONTEDO COLABORATIVO: ESTRATGIAS INFALVEIS [E O QUE FAZER QUANDO ELAS FALHAM] SOCIAL MEDIA WEEK SP 2013
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) STEVE EPONTO HEAD OF TRANSMEDIA , THE KUMITE [FLAG, IPG]
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) POTENCIALIZAR O ALCANCE DE ESTRIAS ATRAVS DA CRIAO DE DESDOBRAMENTOS EM OUTRAS MDIAS. WTF?
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ESTRIAS = CONCEITOS, MENSAGENS, CONTEDOS, ETC WTF?
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) DESDOBRAMENTOS = SIDE PRODUCTS, EXPERINCIAS SENSORIAIS E/OU INTERATIVAS WTF?
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) STORYTELLING TRANSMEDIA PESSOAS
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS COLONIAIS DE ACAJU . BANDA INDEPENDENTE . INVERSO DO FLUXO DE CONTEDO . EXPERINCIAS EM TEMPO REAL NA INTERNET . TV EM SEGUNDO LUGAR
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INSTAMVEIS CLIPE FEITO ATRAVS DE MISSES NO INSTAGRAM ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS CUPIDOS DE ACAJU CLIPE FEITO ATRAVS DE SERENATAS NO SKYPE ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS CUPIDOS DE ACAJU CASE STUDY ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HIPERLINK INTERATIVIDADE COLABORAO FUNDAMENTOS TRANSMDIA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HIPERLINK PESSOAS QUEREM SE APROFUNDAR, TER MAIS ESTRIAS PRA CONTAR FUNDAMENTOS TRANSMDIA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INTERATIVIDADE PESSOAS QUEREM VIVENCIAR, MUDAR OS RUMOS DE UMA ESTRIA, VER POR OUTRO LADO... FUNDAMENTOS TRANSMDIA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MOONES DRUNK IN SESSION VOC ESCOLHE O QUO BBADA A BANDA VAI ESTAR ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COLABORAO FUNDAMENTOS TRANSMDIA PESSOAS QUEREM FAZER PARTE
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) REGRA IMPORTANTE PARA HIPERLINK E INTERAO: RELEVNCIA: SE NO PRESTAR, NO VAI ROLAR
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) REGRA IMPORTANTE PARA COLABORAO: RELAO ESFORO VS RECOMPENSA. PESSOAS J TM SEUS HBITOS E CDIGOS DE COMPORTAMENTO. ESTIMULE, FERRAMENTE, DIRECIONE... MAS NO FORCE QUE ELAS OS MUDEM
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) 1% 4% 95% PIRMIDE DE NVEIS DE ENGAJAMENTO
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) QUE TIPOS DE CONTEDOS PODEM SER CRIADOS EM COLABORAO?
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) THE VACCINES CLIPE FEITO COM FOTOS DO INSTAGRAM ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) LFE IN A DAY LONGA-METRAGEM FEITO COM VIDEOS ENVIADOS VIA YOUTUBE ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HOLLYWOOD&VINES BY AIRB&B CURTA FEITO ATRAVS DE MISSES NO VINE ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) YOUTUBE CHALLENGES PEGADINHAS FEITAS PELOS FS ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ATRAVS DA CURADORIA DE CONTEDO PREVIAMENTE EXISTENTE VINE TUNE VIDEOCLIPE DINMICO. MOSTRA VIDEOS DO VINE DE ACORDO COM LETRA DA MSICA. ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) SERGIO ALBIAC RETRATOS FEITOS COM VIDEOS ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) KUTIMAN MSICA FEITA ATRAVS DE VDEOS DO YOUTUBE ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS COLONIAIS NA CAMPUS PARTY MSICA COM INPUT DOS FS ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) NEIL GAIMAN CALENDAR OF TALES LIVRO DE CONTOS INSPIRAROS POR TWEETS DOS FS ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) SELFRIDGES - DENIM LOVERS FOTOGRAFIA COLABORATIVA DA COLEO ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) um carro feito com input dos fs FIAT MIO UM CARRO FEITO COM IDEIAS ENVIADAS PELO PBLICO CONHEA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) OQUE PEDIR? COMO ENGAJAR? COMO DIRECIONAR?
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO COLETAR? COMO PROCESSAR? COMO APRESENTAR?
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO PROCESSAR? COMO APRESENTAR? OQUE PEDIR? COMO ENGAJAR? COMO DIRECIONAR? COMO COLETAR? INPUT OUTPUT
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) #FAIL LIST
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) OQUE PEDIR? / COMO ENGAJAR? PORQUE DIABOS ALGUM PARTICIPARIA DISSO??? #FAIL 1 MOTIVAES RASAS SEM ADERNCIA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) UM PUTA EXEMPLO FODA DE MOTIVAO!!! . FAZER PARTE DO REMAKE DE UM CLSSICO . FERRAMENTAR E POTENCLIALIZAR COMPORTAMENTO J EXISTENTE STAR WARS UNCUT REMAKE DO EPISODIO IV DO STAR WARS FEITO PELOS FS ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) DICA: ENTENDA SEU PBLICO: QUEM SO, ONDE ESTO, OQUE COMEM...
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MISSES CONFUSAS OU COMPLEXAS #FAIL 2 ESFORO MAIOR DO QUE RECOMPENSA FORA DO EIXO DE COMPORTAMENTO
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ALGUNS CLICHS DE INSTAGRAM
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INSTAMVEIS. FASE 1 : ESTRUTURA DA MSICA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INSTAMVEIS. FASE 2 : TPICOS DA LETRA
- THE KUMITE, Visual Narrative Company INSTAMVEIS. FASE 3 : ESTRUTURA DO CLIPE DEFININDO MISSES
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) #SORRISOS #CORAAO #POR-DO-SOL #ABRAOS #DIAPERFEITO #MOVEIS #BRAOS ABERTOS #CU #SUA CAMISA #SONO #INSTRUMENTO INVISIVEL # #TAICHI #LETRAS #CANTOR DE OPERA #INSTAMVEIS MISSES
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MOSTRE O SEU DIA LIFE IN A DAY MOSTRE OQUE VOC TEM NO BOLSO DIGA DO QUE VOC TEM MEDO
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) GRAHAM COXON "WHAT'LL IT TAKE" VIDEOCLIPE COLABORATIVO ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ANDE DE LADO/ ANDE DE FRENTE GRAHAM COXON MISSES FAA PIRUETAS MEXA OS BRAOS
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ANDE DE LADO/ ANDE DE FRENTE MEXA OS BRAOS FAA PIRUETAS SEUS PS ENQUANTO VOC CAMINHA GRAHAM COXON MISSES PIRMIDE ALTERNATIVA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) BAIXA QUANTIDADE E/OU BAIXA QUALIDADE DAS INTERAES #FAIL 3
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) .#FOTODODIA INSTAMOVEIS . RELACIONAMENTO COM COMUNIDADES DE INSTAGRAMERS E FS MAIS ENGAJADOS. INSTAMVEIS SOLUO:
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO COLETAR? MECNICA CONFUSA / COMPLEXA. #FAIL 4
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) . mecnica complexa . interao nichada CANTAR MSICA SKANK PLAY TOCAR MSICA MONTAR CLIPE
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) FORMULRIO DE 2 PAGINAS E MAIS DE 30 MISSES... DAVE MATHEWS - MERCY ASSISTA
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) TAGS POUCO ESPECFICAS VS TAGS MUITO ESPECFICAS #FAIL 5 SAIBA DIRECIONAR, MAS APRENDA A PERDER O CONTROLE. ESTABELECER MUITAS MISSES PODE DEIXAR O PBLICO CONFUSO.
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG)
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG)
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO PROCESSAR? VISO UNILATERAL DE INTERAO S ENXERGA OQ PEDIU #FAIL 6 UMA IMAGEM ENVIADA PARA UMA MISSO ESPECFICA PODE FUNCIONAR PRA OUTRA. E INSIGHTS LEGAIS PODEM PINTAR A PARTIR DA OBSERVAO COM MENTE ABERTA.
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) A MALDIO DO CONTEDO COLABORATIVO: COMO PARTICIPAR AS PESSOAS SEM COMPROMETER O CONTEDO? COMO ELE PODE SER ATRAENTE PRA PESSOAS QUE NO PARTICIPARAM DELE?
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) #FAILs INSTAMVEIS E LIFE IN A DAY MESMO COM UMA ESTURTURA PENSADA E ROTEIRIZADA, TO AUTORAL QUE NO CATIVA AQUELES QUE NO FIZERAM PARTE. FICA NICHADO QUEM PARTICIPOU AMA, QUEM NO CONHECE O CASE, ACHA CHATO..
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) O DESAFIO CRIAR UM ALGO MAIS COM O CONTEDO ENVIADO. SURPREENDER, FAZER UM MASHUP...
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) GRAHAM COXON "WHAT'LL IT TAKE" VIDEOCLIPE COLABORATIVO ASSISTA TIPO ISSO...
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) WEBSRIE COLABORATIVA. QUALQUER PESSOA PODE SER O ALEX ASSISTA E ISSO...
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) FODSSO!! . INTERAO: RESPOSTAS SUBJETIVAS E ABERTAS SOBRE PERGUNTAS DO DIRETOR . SRIE COM ROTEIRO PREVIAMENTE DEFINIDO, COM LACUNA CERTA PARA INSERO DO CONTEDO COLABORATIVO . OPO DE MANDAR APENAS FOTOS. ELAS ERAM USADAS NA TIMELINE DO PERSONAGEM (HIPERLINK TRANSMIDIA) BEAUTY INSIDE
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) [EXTRA] EXCESSO DE INPUTS TAMBM D EM FAIL! DIFCIL PARTICIPAR TODOS E CHATO EXPLICAR QUEM FICOU DE FORA SAIBA DEFINIR QUANDO PRECISA DE QUANTIDADE DE COLABORADORES OU QUALIDADE DE COLABORAES
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MESMO DANDO TANTO TRABALHO PRA PARTICIPAR, O CLIPE DO DAVE MATHEWS TEVE MAIS DE 14MIL PARTICIPAES... E O FOCO DELE NO ERA MASSIFICAO, ERA QUALIDADE DAS COLABORAES
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) .SAIBA ONDE QUER CHEGAR, MAS APRENDA A PERDER O CONTROLE. OU SEJA, NO HAJA COMO FOLHA, VOC UMA BORBOLETA!!! :: CONSELHO BIZARRAMENTE ABSTRATO DO DIA:
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) SEM MIMIMI . SE TUDO DER ERRADO, ESTUDE SEUS ERROS E ACERTE NO PRXIMO PROJETO. [NAO UMA CINCIA EXATA E ERROS ACONTECEM NAS MELHORES FAMLIAS]
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) :: BIBLIOGRAFIA RECOMENDADA . CULTURA DA CONVERGNCIA - HENRY JENKINS . SPREADABLE MEDIA - HENRY JENKINS . BRAND HIJACK - ALEX WIPPERFURTH
- THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) @eponto