2012 THEKUMITE,VisualNarrativeCompany PartofInterpublicGroup2013

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) CONTEDO COLABORATIVO: ESTRATGIAS INFALVEIS [E O QUE FAZER QUANDO ELAS FALHAM] SOCIAL MEDIA WEEK SP 2013

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) STEVE EPONTO HEAD OF TRANSMEDIA , THE KUMITE [FLAG, IPG]

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) POTENCIALIZAR O ALCANCE DE ESTRIAS ATRAVS DA CRIAO DE DESDOBRAMENTOS EM OUTRAS MDIAS. WTF?

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ESTRIAS = CONCEITOS, MENSAGENS, CONTEDOS, ETC WTF?

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) DESDOBRAMENTOS = SIDE PRODUCTS, EXPERINCIAS SENSORIAIS E/OU INTERATIVAS WTF?

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) STORYTELLING TRANSMEDIA PESSOAS

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS COLONIAIS DE ACAJU . BANDA INDEPENDENTE . INVERSO DO FLUXO DE CONTEDO . EXPERINCIAS EM TEMPO REAL NA INTERNET . TV EM SEGUNDO LUGAR

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INSTAMVEIS CLIPE FEITO ATRAVS DE MISSES NO INSTAGRAM ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS CUPIDOS DE ACAJU CLIPE FEITO ATRAVS DE SERENATAS NO SKYPE ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS CUPIDOS DE ACAJU CASE STUDY ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HIPERLINK INTERATIVIDADE COLABORAO FUNDAMENTOS TRANSMDIA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HIPERLINK PESSOAS QUEREM SE APROFUNDAR, TER MAIS ESTRIAS PRA CONTAR FUNDAMENTOS TRANSMDIA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INTERATIVIDADE PESSOAS QUEREM VIVENCIAR, MUDAR OS RUMOS DE UMA ESTRIA, VER POR OUTRO LADO... FUNDAMENTOS TRANSMDIA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MOONES DRUNK IN SESSION VOC ESCOLHE O QUO BBADA A BANDA VAI ESTAR ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COLABORAO FUNDAMENTOS TRANSMDIA PESSOAS QUEREM FAZER PARTE

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) REGRA IMPORTANTE PARA HIPERLINK E INTERAO: RELEVNCIA: SE NO PRESTAR, NO VAI ROLAR

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) REGRA IMPORTANTE PARA COLABORAO: RELAO ESFORO VS RECOMPENSA. PESSOAS J TM SEUS HBITOS E CDIGOS DE COMPORTAMENTO. ESTIMULE, FERRAMENTE, DIRECIONE... MAS NO FORCE QUE ELAS OS MUDEM

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) 1% 4% 95% PIRMIDE DE NVEIS DE ENGAJAMENTO

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) QUE TIPOS DE CONTEDOS PODEM SER CRIADOS EM COLABORAO?

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) THE VACCINES CLIPE FEITO COM FOTOS DO INSTAGRAM ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) LFE IN A DAY LONGA-METRAGEM FEITO COM VIDEOS ENVIADOS VIA YOUTUBE ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HOLLYWOOD&VINES BY AIRB&B CURTA FEITO ATRAVS DE MISSES NO VINE ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) YOUTUBE CHALLENGES PEGADINHAS FEITAS PELOS FS ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ATRAVS DA CURADORIA DE CONTEDO PREVIAMENTE EXISTENTE VINE TUNE VIDEOCLIPE DINMICO. MOSTRA VIDEOS DO VINE DE ACORDO COM LETRA DA MSICA. ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) SERGIO ALBIAC RETRATOS FEITOS COM VIDEOS ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) KUTIMAN MSICA FEITA ATRAVS DE VDEOS DO YOUTUBE ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS COLONIAIS NA CAMPUS PARTY MSICA COM INPUT DOS FS ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) NEIL GAIMAN CALENDAR OF TALES LIVRO DE CONTOS INSPIRAROS POR TWEETS DOS FS ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) SELFRIDGES - DENIM LOVERS FOTOGRAFIA COLABORATIVA DA COLEO ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) um carro feito com input dos fs FIAT MIO UM CARRO FEITO COM IDEIAS ENVIADAS PELO PBLICO CONHEA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) OQUE PEDIR? COMO ENGAJAR? COMO DIRECIONAR?

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO COLETAR? COMO PROCESSAR? COMO APRESENTAR?

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO PROCESSAR? COMO APRESENTAR? OQUE PEDIR? COMO ENGAJAR? COMO DIRECIONAR? COMO COLETAR? INPUT OUTPUT

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) #FAIL LIST

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) OQUE PEDIR? / COMO ENGAJAR? PORQUE DIABOS ALGUM PARTICIPARIA DISSO??? #FAIL 1 MOTIVAES RASAS SEM ADERNCIA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) UM PUTA EXEMPLO FODA DE MOTIVAO!!! . FAZER PARTE DO REMAKE DE UM CLSSICO . FERRAMENTAR E POTENCLIALIZAR COMPORTAMENTO J EXISTENTE STAR WARS UNCUT REMAKE DO EPISODIO IV DO STAR WARS FEITO PELOS FS ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) DICA: ENTENDA SEU PBLICO: QUEM SO, ONDE ESTO, OQUE COMEM...

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MISSES CONFUSAS OU COMPLEXAS #FAIL 2 ESFORO MAIOR DO QUE RECOMPENSA FORA DO EIXO DE COMPORTAMENTO

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ALGUNS CLICHS DE INSTAGRAM

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INSTAMVEIS. FASE 1 : ESTRUTURA DA MSICA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INSTAMVEIS. FASE 2 : TPICOS DA LETRA

THE KUMITE, Visual Narrative Company INSTAMVEIS. FASE 3 : ESTRUTURA DO CLIPE DEFININDO MISSES

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) #SORRISOS #CORAAO #POR-DO-SOL #ABRAOS #DIAPERFEITO #MOVEIS #BRAOS ABERTOS #CU #SUA CAMISA #SONO #INSTRUMENTO INVISIVEL # #TAICHI #LETRAS #CANTOR DE OPERA #INSTAMVEIS MISSES

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MOSTRE O SEU DIA LIFE IN A DAY MOSTRE OQUE VOC TEM NO BOLSO DIGA DO QUE VOC TEM MEDO

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) GRAHAM COXON "WHAT'LL IT TAKE" VIDEOCLIPE COLABORATIVO ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ANDE DE LADO/ ANDE DE FRENTE GRAHAM COXON MISSES FAA PIRUETAS MEXA OS BRAOS

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ANDE DE LADO/ ANDE DE FRENTE MEXA OS BRAOS FAA PIRUETAS SEUS PS ENQUANTO VOC CAMINHA GRAHAM COXON MISSES PIRMIDE ALTERNATIVA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) BAIXA QUANTIDADE E/OU BAIXA QUALIDADE DAS INTERAES #FAIL 3

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) .#FOTODODIA INSTAMOVEIS . RELACIONAMENTO COM COMUNIDADES DE INSTAGRAMERS E FS MAIS ENGAJADOS. INSTAMVEIS SOLUO:

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO COLETAR? MECNICA CONFUSA / COMPLEXA. #FAIL 4

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) . mecnica complexa . interao nichada CANTAR MSICA SKANK PLAY TOCAR MSICA MONTAR CLIPE

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) FORMULRIO DE 2 PAGINAS E MAIS DE 30 MISSES... DAVE MATHEWS - MERCY ASSISTA

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) TAGS POUCO ESPECFICAS VS TAGS MUITO ESPECFICAS #FAIL 5 SAIBA DIRECIONAR, MAS APRENDA A PERDER O CONTROLE. ESTABELECER MUITAS MISSES PODE DEIXAR O PBLICO CONFUSO.

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG)

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG)

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO PROCESSAR? VISO UNILATERAL DE INTERAO S ENXERGA OQ PEDIU #FAIL 6 UMA IMAGEM ENVIADA PARA UMA MISSO ESPECFICA PODE FUNCIONAR PRA OUTRA. E INSIGHTS LEGAIS PODEM PINTAR A PARTIR DA OBSERVAO COM MENTE ABERTA.

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) A MALDIO DO CONTEDO COLABORATIVO: COMO PARTICIPAR AS PESSOAS SEM COMPROMETER O CONTEDO? COMO ELE PODE SER ATRAENTE PRA PESSOAS QUE NO PARTICIPARAM DELE?

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) #FAILs INSTAMVEIS E LIFE IN A DAY MESMO COM UMA ESTURTURA PENSADA E ROTEIRIZADA, TO AUTORAL QUE NO CATIVA AQUELES QUE NO FIZERAM PARTE. FICA NICHADO QUEM PARTICIPOU AMA, QUEM NO CONHECE O CASE, ACHA CHATO..

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) O DESAFIO CRIAR UM ALGO MAIS COM O CONTEDO ENVIADO. SURPREENDER, FAZER UM MASHUP...

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) GRAHAM COXON "WHAT'LL IT TAKE" VIDEOCLIPE COLABORATIVO ASSISTA TIPO ISSO...

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) WEBSRIE COLABORATIVA. QUALQUER PESSOA PODE SER O ALEX ASSISTA E ISSO...

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) FODSSO!! . INTERAO: RESPOSTAS SUBJETIVAS E ABERTAS SOBRE PERGUNTAS DO DIRETOR . SRIE COM ROTEIRO PREVIAMENTE DEFINIDO, COM LACUNA CERTA PARA INSERO DO CONTEDO COLABORATIVO . OPO DE MANDAR APENAS FOTOS. ELAS ERAM USADAS NA TIMELINE DO PERSONAGEM (HIPERLINK TRANSMIDIA) BEAUTY INSIDE

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) [EXTRA] EXCESSO DE INPUTS TAMBM D EM FAIL! DIFCIL PARTICIPAR TODOS E CHATO EXPLICAR QUEM FICOU DE FORA SAIBA DEFINIR QUANDO PRECISA DE QUANTIDADE DE COLABORADORES OU QUALIDADE DE COLABORAES

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MESMO DANDO TANTO TRABALHO PRA PARTICIPAR, O CLIPE DO DAVE MATHEWS TEVE MAIS DE 14MIL PARTICIPAES... E O FOCO DELE NO ERA MASSIFICAO, ERA QUALIDADE DAS COLABORAES

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) .SAIBA ONDE QUER CHEGAR, MAS APRENDA A PERDER O CONTROLE. OU SEJA, NO HAJA COMO FOLHA, VOC UMA BORBOLETA!!! :: CONSELHO BIZARRAMENTE ABSTRATO DO DIA:

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) SEM MIMIMI . SE TUDO DER ERRADO, ESTUDE SEUS ERROS E ACERTE NO PRXIMO PROJETO. [NAO UMA CINCIA EXATA E ERROS ACONTECEM NAS MELHORES FAMLIAS]

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) :: BIBLIOGRAFIA RECOMENDADA . CULTURA DA CONVERGNCIA - HENRY JENKINS . SPREADABLE MEDIA - HENRY JENKINS . BRAND HIJACK - ALEX WIPPERFURTH

THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) @eponto