Conteúdo Colaborativo – Estratégias Infalíveis e Oque fazer quando elas falham – Social Media...

download Conteúdo Colaborativo – Estratégias Infalíveis e Oque fazer quando elas falham – Social Media Week 2013, SP

If you can't read please download the document

Embed Size (px)

description

workshop sobre criação de conteúdo colaborativo. planejamento estratégico, dicas e referências. Speaker: Steve ePonto #SMWSP

Transcript of Conteúdo Colaborativo – Estratégias Infalíveis e Oque fazer quando elas falham – Social Media...

  • 2012 THEKUMITE,VisualNarrativeCompany PartofInterpublicGroup2013
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) CONTEDO COLABORATIVO: ESTRATGIAS INFALVEIS [E O QUE FAZER QUANDO ELAS FALHAM] SOCIAL MEDIA WEEK SP 2013
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) STEVE EPONTO HEAD OF TRANSMEDIA , THE KUMITE [FLAG, IPG]
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) POTENCIALIZAR O ALCANCE DE ESTRIAS ATRAVS DA CRIAO DE DESDOBRAMENTOS EM OUTRAS MDIAS. WTF?
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ESTRIAS = CONCEITOS, MENSAGENS, CONTEDOS, ETC WTF?
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) DESDOBRAMENTOS = SIDE PRODUCTS, EXPERINCIAS SENSORIAIS E/OU INTERATIVAS WTF?
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) STORYTELLING TRANSMEDIA PESSOAS
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS COLONIAIS DE ACAJU . BANDA INDEPENDENTE . INVERSO DO FLUXO DE CONTEDO . EXPERINCIAS EM TEMPO REAL NA INTERNET . TV EM SEGUNDO LUGAR
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INSTAMVEIS CLIPE FEITO ATRAVS DE MISSES NO INSTAGRAM ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS CUPIDOS DE ACAJU CLIPE FEITO ATRAVS DE SERENATAS NO SKYPE ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS CUPIDOS DE ACAJU CASE STUDY ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HIPERLINK INTERATIVIDADE COLABORAO FUNDAMENTOS TRANSMDIA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HIPERLINK PESSOAS QUEREM SE APROFUNDAR, TER MAIS ESTRIAS PRA CONTAR FUNDAMENTOS TRANSMDIA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) INTERATIVIDADE PESSOAS QUEREM VIVENCIAR, MUDAR OS RUMOS DE UMA ESTRIA, VER POR OUTRO LADO... FUNDAMENTOS TRANSMDIA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MOONES DRUNK IN SESSION VOC ESCOLHE O QUO BBADA A BANDA VAI ESTAR ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COLABORAO FUNDAMENTOS TRANSMDIA PESSOAS QUEREM FAZER PARTE
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) REGRA IMPORTANTE PARA HIPERLINK E INTERAO: RELEVNCIA: SE NO PRESTAR, NO VAI ROLAR
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) REGRA IMPORTANTE PARA COLABORAO: RELAO ESFORO VS RECOMPENSA. PESSOAS J TM SEUS HBITOS E CDIGOS DE COMPORTAMENTO. ESTIMULE, FERRAMENTE, DIRECIONE... MAS NO FORCE QUE ELAS OS MUDEM
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) 1% 4% 95% PIRMIDE DE NVEIS DE ENGAJAMENTO
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) QUE TIPOS DE CONTEDOS PODEM SER CRIADOS EM COLABORAO?
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) THE VACCINES CLIPE FEITO COM FOTOS DO INSTAGRAM ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) LFE IN A DAY LONGA-METRAGEM FEITO COM VIDEOS ENVIADOS VIA YOUTUBE ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) HOLLYWOOD&VINES BY AIRB&B CURTA FEITO ATRAVS DE MISSES NO VINE ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) YOUTUBE CHALLENGES PEGADINHAS FEITAS PELOS FS ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ATRAVS DA CURADORIA DE CONTEDO PREVIAMENTE EXISTENTE VINE TUNE VIDEOCLIPE DINMICO. MOSTRA VIDEOS DO VINE DE ACORDO COM LETRA DA MSICA. ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) SERGIO ALBIAC RETRATOS FEITOS COM VIDEOS ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) KUTIMAN MSICA FEITA ATRAVS DE VDEOS DO YOUTUBE ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) MVEIS COLONIAIS NA CAMPUS PARTY MSICA COM INPUT DOS FS ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) NEIL GAIMAN CALENDAR OF TALES LIVRO DE CONTOS INSPIRAROS POR TWEETS DOS FS ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) SELFRIDGES - DENIM LOVERS FOTOGRAFIA COLABORATIVA DA COLEO ASSISTA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) um carro feito com input dos fs FIAT MIO UM CARRO FEITO COM IDEIAS ENVIADAS PELO PBLICO CONHEA
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) OQUE PEDIR? COMO ENGAJAR? COMO DIRECIONAR?
  • THE KUMITE, Visual Narrative Company Thekumite.org Phone us at + 55 11 972 781 835 Visual Narrative Company / IPG, Interpublic Group of Companies (NYSE:IPG) COMO COLETAR? COMO PROCESSAR? COMO APRESENTAR?