Conectando...
Transcript of Conectando...
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SOFTWARE IS EATING THE WORLD
MARC ANDREESSEN
“
”
(SOFTWARE ESTÁ ENGOLINDO O MUNDO)
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A PROPAGANDA TAMBÉM ESTÁ SENDO TRANSFORMADA
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PELA TECNOLOGIA.
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A CONEXÃO É UM NOVO SENTIDO.
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VISÃO. AUDIÇÃO. CONEXÃO. TATO. OLFATO. PALADAR.
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A CONVERGÊNCIA ENTRE AS TECNOLOGIAS MOBILE E AS REDES SOCIAIS POSSIBILITARAM ESSE NOVO SENTIDO.
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ESSE NOVO SENTIDO MUDA TUDO POR UM SIMPLES MOTIVO: ELE TRANSFORMA O COMPORTAMENTO DAS PESSOAS.
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CRIA NOVOS HÁBITOS.
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E EM UM NÍVEL MAIS PROFUNDO,
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CRIA PESSOAS CONECTADAS.
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PARECE EXAGERO?
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OLHE AO SEU REDOR…
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ALGUÉM ESTÁ SEMPRE CONECTADO.
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E VOCÊ, COMO SE SENTE…
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QUANDO PERDE SEU CELULAR?
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QUANDO SE AFASTA DAS SUAS REDES SOCIAIS?
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SE A SUA RESPOSTA É…
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NÃO MUDA NADA,
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NÃO É DE VOCÊ QUE ESTAMOS FALANDO.
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VOCÊ PODE SE CONSIDERAR CONECTADO SE RESPONDER:
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FU…
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O MARKETING QUE COSTUMAVA FUNCIONAR E A COMUNICAÇÃO TRADICIONAL DE MASSAS NÃO TEM MAIS A MESMA FORÇA.
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INFLUENCIAR O CONSUMIDOR CONECTADO PASSA A SER O GRANDE DESAFIO DAS MARCAS.
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PESSOAS CONECTADAS SÃO AS MÍDIAS.
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SÃO ELAS QUE ESPALHAM COISAS COMPARTILHÁVEIS,
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ENTÃO PRECISAMOS DAR A ELAS COISAS COMPARTILHÁVEIS.
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MAS QUE P* SÃO COISAS COMPARTILHÁVEIS?
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PESSOAS CONECTADAS SÃO DEPENDENTES DAS SUAS CONEXÕES.
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ELAS ESTÃO SEMPRE PRONTAS A EXPERIMENTAR E COMPARTILHAR…
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COISAS QUE DIVERTEM, IMPRESSIONAM E, PRINCIPALMENTE…
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QUE AJUDAM A CONSTRUIR SUAS IMAGENS…
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NOS SEUS GRUPOS DE INFLUÊNCIA.
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IMPACTAR X COMPARTILHAR
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SE VOCÊ SIMPLESMENTE IMPACTA ALGUÉM, FICA CARO DEMAIS.
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PORQUE PARA IMPACTAR TODO MUNDO SÓ COM MÍDIA PAGA, A CONTA NÃO FECHA.
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MAS SE PESSOAS CONECTADAS COMPARTILHAM ALGO SEU, SUA COMUNICAÇÃO GANHA ESCALA.
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ESQUEÇA AS MÍDIAS.ESQUEÇA
MÍDIAS
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IMPRESSIONE AS PESSOAS CONECTADAS.
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E ELAS FARÃO O TRABALHO PRA VOCÊ.
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PORQUE ELAS PRECISAM MANTER A INFLUÊNCIA.
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ESSE É O JOGO. UM JOGO DE GANHA-GANHA.
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PARA QUEM SABE JOGAR, CLARO.
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A PERGUNTA DE UM BILHÃO DE DÓLARES:
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ISSO É COMPARTILHÁVEL?
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SE AS PESSOAS CONECTADAS SÃO AS MÍDIAS…
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DÊ A ELAS COISAS QUE VALEM A PENA SER COMPARTILHADAS.
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SIMPLES ASSIM.
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SIMPLES?