COMPETITION STUDY

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STUDIO 2014 FANS 2013 FANS Talking about

Disney 20 milhões* 11 milhões 250.961

Sony 13 milhões* (980 mil)

265 mil 192.274

Fox Filmes 13 milhões* 80 mil 315.802

Paramount 7 milhões* 2,2 milhões 70.544

Marvel 2,5 milhões -------- 57.388

Warner 1,9 milhão 1,5 milhão 7.082

Universal 1,4 milhão 320 mil 165.346

Paris Filmes 389 mil 363 mil 2.915

*GLOBAL PAGES

Disney

- Do not create fan pages for each title.

Fox

- Create fan pages only for major titles.

Paramount

- Create fan pages only for major titles.

Paramount

Paramount

Marvel

- Do not create fan pages for each title.

Warner

- Create fan pages only for major titles.

Universal

- Create fan pages only for major titles.

Universal

YouTube

STUDIO 2014 SUBSCRIBERS

2013 SUBSCRIBERS VIEWS

Paramount 117.626 40.785 97 milhões

Sony Pictures

77.292 64.812 60 milhões

Disney 60.934 34.578 41 milhões

Fox 51.949 7.365 20 milhões

Paris Filmes 50.881 29.622 28 milhões

Marvel 49.292 ---------- 18 milhões

Warner 38.301 28.105 53 milhões

Universal 29.273 10.075 26 milhões

POSSIBLE CREATIVE FOR SONY

POSTS

CLASSICS

People who can´t live without their gadgets. People who is always late.

CLASSICS

For each choice we make we always disappoint someone...we just have to be

careful not to disappoint the wrong people.

Love is when you fall in love for the same person everyday as if it was the first time.

CLASSICS

Papa Smurf advice: Never trust a cat.

CLASSICS - GIFS

People who is always late.

ICONIC POSTS

You know my name.

ICONIC POSTS

Don´t make questions if you don´t wanna know the answers.

ICONIC POSTS

Everybody dies...the problem is when they don´t stay dead.

QUIZ

How old is Mavis in Hotel Transylvania?

#cinéfilosony

QUIZ

Why Dracula´s erase memory power didn´t work with Jonathan?

#cinéfilosony

CHARACTERS QUIZ

CHARACTERS QUIZ

WHIPLASH – hommage to famous Jazz drummers