Caixa Empreender Award 2016| Digital - Tripaya
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Transcript of Caixa Empreender Award 2016| Digital - Tripaya
A SMARTER WAY TO BOOK YOUR TRIP
Would you go for a weekend getaway to a new destination, if it would cost just 150€ with flight and
hotel?
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A SMARTER WAY TO BOOK YOUR TRIP
“It takes to much time to look online for a good deal”
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“Ohh well, I never thought about that!”
“There’s no way I could go with only 150€”
“With the stress during week, I don’t have time to plan”
A SMARTER WAY TO BOOK YOUR TRIP
Imagine a travel app, that instead of waiting you to interact, it would proactively interact with you showing just the best deals within your budget.
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A SMARTER WAY TO BOOK YOUR TRIP
Imagine an app, where you could in just one tap, get all the possibilities for next weekend, within your budget.
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A SMARTER WAY TO BOOK YOUR TRIP
Online Travel Market is a crowded space, but people are still not traveling as much as they would like.
According to Expedia, the average traveler spends 45 days from first search to final booking and browses 38 different sites in the process.
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A SMARTER WAY TO BOOK YOUR TRIP
Travel industry is still playing the role of “you come to me when you need” but we need change this to:
“I’ll come to you and make you need me”
Tripaya is a metasearch engine that will make people travel more, by providing interaction in real time with deals that really matter, based on their budget.
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A SMARTER WAY TO BOOK YOUR TRIP
By doing this, we can get better conversion rates:
Skyscanner Conversion Rate: 10%
Kayak Conversion Rate: 11%
Tripaya Conversion Rate: 13%
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COMPETITION
A SMARTER WAY TO BOOK YOUR TRIP
In less time:
Skyscanner Average Session: 5:55m
Kayak Average Session: 5:15m
Tripaya Average Session: 3:05m
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COMPETITION
May '15 Jun'15 Jul'15 Aug'15 Sept'15 Oct'15 Nov'15 Dec'15 Jan'16
700% GROWTH
A SMARTER WAY TO BOOK YOUR TRIP
TRACTION
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MARKETING (70%)Digital - Ads, Social Media, Email, Press Releases, Blogs;
Offline – Events, Press, Flyers;
TECH (30%)Product Research - Explore new Interests and new Markets;
Product Development - Release of new features and languages;
Affiliate Programs – Add new partners;
FUNDING
A SMARTER WAY TO BOOK YOUR TRIP
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André Founder CEO
AndréBackend Dev.
Rui Database Admin
SaramagoFrontend Dev.
Gustavo Founder CTO
Miguel Server Admin
TEAM
A SMARTER WAY TO BOOK YOUR TRIP
Team with +10 years experience developing travel solutions, being responsible for some of the major travel sites in Portugal.
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