Boa ideia! e Agora?!!! @start point aaum liftoff outubro 2014
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Boa Ideia! e agora?
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Shakesperean Moment of the Day
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Boas Ideias
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ideia < execução
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3 etapas de uma startupProblem/solution fit
Problem/market fit
Escala
O meu produto resolve o problema?
Alguém quer o meu produto?
Como aceleramos o crescimento?
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Customercentric
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Soluções Existentes
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Principais Players !!
Onde melhorar? !!
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Oportunidade de Negócio VS IDEIA
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Que problema estás a tentar resolver?
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De que forma é que este problema já está a ser resolvido?
Soluções Existentes
!!!!!!!!!!!!
Principais Players !!!!!!!!!!!!!
Onde melhorar? !!!!!!!!!!!!!
Google, Youtube, Slideshare, Twitter, Facebook, Instagram, Pinterest, Google Trends etc etc
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RiscosValor geradoClienteCanais
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Reality Check
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Tecnologia
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Conhecimento
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7 anos, uma economia
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E se?
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Modelo de Negócio
Gera
Entrega CaptaVALOR
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Massas
Nicho de mercado
Não dá para ir a todas.
Clientes
Utilizadores VS Clientes !
A quem é que vamos apresentar uma solução para resolver um problema?
“Life’s too short to build something that nobody wants”
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Persona
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NovidadeDesempenhoCustomiza6on
Marca
Preço
Redução de custos/risco
Fazer o trabalho
Proposta de Valor
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Canais
Como chegamos aos nossos clientes?
Quais os que funcionam melhor?
Comunicação, distribuição e vendas
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Canais
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Relacionamento cliente
GET
KEEP GROW
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Receitas
Podemos ter vários fluxos de rendimento
e para cada um deles definir diferentes mecanismos de preço
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Recursos
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Actividades
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Parcerias
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Custos
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Canva’s Best Friend
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Mul6plataform
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7 web business models•Free •Freemium •Subscription •Micro-transactions •Affiliate •Licensing •Derivative Products
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MVP.Minimum set of features that solves the problem and adds value .Something that can be measured and tuned .Doesn’t mean it is the final product
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Este problema existe? Os clientes pagariam por esta solução?
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So, the Pitch
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PitchThe Attitude
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ProblemMake it visible, relevant and obvious
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Your Solution
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problema vs ideia modelo de negócio
protótipo e validação pitch
vendas
TAKE-AWAYS
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Feedback Equipa
Conhecimento Trabalho
Evidências Métricas
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Feedback Equipa
Conhecimento Trabalho
Evidências Métricas
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Feedback Equipa
Conhecimento Trabalho
Evidências Métricas
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Feedback Equipa
Conhecimento Trabalho
Evidências Métricas
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Feedback Equipa
Conhecimento Trabalho
Evidências Métricas
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Feedback Equipa
Conhecimento Trabalho
Evidências Métricas
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/carlosalexandremendes /alexandresampaiomendes@senhoralfaiate
Alexandre Mendes [email protected] +351 93 617 10 33
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