3M do Brasil Inovação 3M - Portal IFSCenfi/apresentacao/19h30-Alexandre... · 2013-05-09 · 3M...
Transcript of 3M do Brasil Inovação 3M - Portal IFSCenfi/apresentacao/19h30-Alexandre... · 2013-05-09 · 3M...
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3M do Brasil
Inovação 3MAlexandre N. Rodrigues
© 3M 2011. All Rights Reserved.
Gestão daInovação
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• O que é Inovação?
• Ambiente de Negócios
• Porquê Inovar?
Sumário
Alexandre Norberto Rodrigues
• Como Inovar?
• Case 3M
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O que é Inovação
� Do Latim Innovatio: idéia, método ou objeto que pouco se parece com padrões anteriores
� Idéia que muda a forma como as pessoas fazem as coisas
Alexandre Norberto Rodrigues
� Criatividade?
� Invenção?
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O que é Inovação
Alexandre Norberto Rodrigues
� Pesquisar:
� Inovar:
Transformar Dinheiro em Conhecimento
Transformar Conhecimento em Dinheiro
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Porquê Inovar?
� Fonte de Vantagem Competitiva
� Sobreviver
� Buscar liderança no mercado
Alexandre Norberto Rodrigues
� Satisfazer clientes
� Buscar Crescimento sustentável
� Fonte de desafio e motivação
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Como Inovar?
� Criatividade em ação, porém uma única inovação...
� Criar Cultura de Inovação
� Estabelecer Processo de Inovação
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A viagem para a inovação foi intuitiva no começo...
Posteriormente foi construído
Case 3M
Alexandre Norberto Rodrigues
Posteriormente foi construído um Sistema de Inovação...
A Cultura de Inovação 3M!
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Key Element
of
Connected to
Customer Need
MeasurementAccountability
Elementos da Cultura de Inovação 3M
An Individual Expectation
RelationTo
Vision/Business Model
of Corporate Culture
Ready Access
to Multiple Technologies
Networking
3M Innovation
© 3M 2011. All Rights Reserved.
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Princípios McKnight
“ À medida que nossos negócios crescem, torna-se necessário delegar responsabilidades e encorajar todos a exercer suas iniciativas.
“
Erros serão cometidos.
Porém a gerência que é destrutivamente crítica
frente a erros cometidos mata a iniciativa.
“Contrate bons
funcionários e deixe-os
em paz
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3M Innovation Story
3M’s First Customer-Inspired Innovation…
Two-toned cars were in demand …
… but a clean paint line was very hard to achieve.
1925
10 © 3M 2012. All Rights Reserved.
3Mer Dick Drew observed this dilemma in action while visiting customers to sell sandpaper …
was very hard to achieve.
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3M Innovation Story
… and he remembered some stuff he’d seen in the laboratory…
3M’s First Customer-Inspired Innovation…1925
11 © 3M 2012. All Rights Reserved.
in the laboratory…
… and went on to invent 3M Scotch Masking Tape
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Key Element
of
Connected to
Customer Need
MeasurementAccountability
AnIndividual Expectation
Elementos da Cultura de Inovação 3M
Alexandre Norberto Rodrigues
RelationTo
Vision/Business Model
of Corporate Culture
Ready Access
to Multiple Technologies
Networking
3M Innovation
© 3M 2011. All Rights Reserved.
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Inovação é o ponto de partida dos Planos Estratégicos
SS&PS BusinessSS&PS Business
Health Care
Safety Security & Protection Services
Consumer & Office
Industrial & Transportation
Relation to Vision & Business Model
Electro & Communications Display and Graphics
© 3M 2011. All Rights Reserved.
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Key Element
of
Connected to
Customer Need
MeasurementAccountability
An Individual Expectation
Elementos da Cultura de Inovação 3M
of Corporate Culture
Ready Access
to Multiple Technologies
Networking
3M Innovation
RelationTo
Vision/Business Model
© 3M 2011. All Rights Reserved.
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Technologies and Commitment to Critical Technologies
AbAbrasives
BiBiotech
AcAcoustics
CeCeramics
AdAdhesives
DdDrug
Delivery
EmElectronicMaterials
FcFlexible
Converting & Packaging
MiMicrobial
Detection & Control
NtNano-
technology
NwNonwoven Materials
PoPorous
Materials & Membranes
PmPolymer
Melt Processing
SuSurface
Modification
SmSpecialty Materials
PpPrecision Processing
TtTrack and
Trace
EsElectronics Software
CeCeramics
CeCeramics
AdAdhesives
NtNano-
technology
NwNonwoven Materials
EsElectronics Software
Access to Multiple Technologies
AmAdvancedMaterials
DiDisplay
AnAnalytical
DoDental &
Orthodontic Materials
AsApplicationSoftware
EcEnergy
Components
& Packaging
FeFlexible
Electronics
FsFiltration,
Separation, Purification
FiFilms
ImImaging
FlFluoro-
materials
InInspection &Measure-
ment
IsIntegrated Systems &
Design
LmLight Mgmt
MdMedical
Data Mgmt
MeMetal Matrix Composites
MfMechanical Fasteners
Control
MoMolding
MrMicro-
replication
PePredictive
Engineering & Modeling
RpRadiation Processing
SeSensors
WoWound Mgmt
VpVapor
Processing
OpOpto-
electronics
PdParticle & Dispersion Processing
PrProcess Design & Control
WeAccelerated Weathering
3M is World Class in Key Technologies
AmAdvancedMaterials
FiFilms
MrMicro-
replication
© 3M 2011. All Rights Reserved.
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3M Innovation Model
Adhesives
Abrasives
Ceramics
Electronics, Software
Films
Architecture & Constr.
Consumer & Office
Display
Electronics
FiltrationOpportunity
Drives
Technology Platforms Markets
Access to Multiple Technologies
Films
Microreplication
Nanotechnology
Non Wovens
Precision Coating
Vapor Processing
Filtration
Health Care
Renewable Energy
Safety & Security
Telecoms and Utilities
Water Infrastructure
Drives
Development
& Utilization
Doing Things Only 3M Can Do
© 3M 2011. All Rights Reserved.
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Key Element
of
Connected to
Customer Need
MeasurementAccountabilityAn
Individual Expectation
Elementos da Cultura de Inovação 3M
of Corporate Culture Ready
Access to Multiple TechnologiesNetworking
3M Innovation
RelationTo
Vision/Business Model
© 3M 2011. All Rights Reserved.
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1818
Redes de Conhecimento
� Tech Forum � Technical Information Exchange / Annual Event
� Virtual and in-person knowledge sharing events
� Worldwide expert network
� New technical employee orientation
� Inventor recognition events
� Circle of Technical Excellence & Innovation awards
Networking
� Circle of Technical Excellence & Innovation awards
� Carlton Society
� Parceria com Universidades e Centros de Pesquisas
� Parcerias com clientes industriais e de consumo
� Site de Inovação: www.3minovação.com.br
© 3M 2011. All Rights Reserved.
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Key Element
of Corporate
Connected to
Customer Need
MeasurementAccountabilityAn
Individual Expectation
Elementos da Cultura de Inovação 3M
Corporate Culture
Ready Access
to Multiple Technologies
Networking
3M Innovation
RelationTo
Vision/Business Model
© 3M 2011. All Rights Reserved.
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Reconhecimentos
� The Carlton Society
� Global Step Awards
� Process Technology Awards
� Pathfinder, Merchant, Elite Awards
Case 3M – Cultura de Inovação
Alexandre Norberto Rodrigues
� Pathfinder, Merchant, Elite Awards
� Chairman’s Environmental Leaddership
� Technical Circle of Excellence Award
� Global Sales and Marketing Professionalism
� Global Communication Award Program
� Innovator Award
� Salas com nome e história de Inovadores Importantes para Cia
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Key Element
Connected to
Customer Need Measurement
Accountability
An Individual Expectation
Elementos da Cultura de Inovação 3M
Element of
Corporate Culture
Ready Access
to Multiple Technologies
Networking
3M Innovation
RelationTo
Vision/Business Model
© 3M 2011. All Rights Reserved.
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Métrica Primária de InovaçãoMeasurement Accountability
NPVI: New Product Vitality Index
40% de nossas Vendas devem vir de produtos
introduzidos nos últimos 5 anos
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� Regra dos 15%
Case 3M – Métricas
� Meta de pelo menos 1 ROI por ano para ST e Desenvolvimento
� Quesito Formal da Avaliação de Pessoal
Alexandre Norberto Rodrigues
� 40% das Vendas devido a Produtos Lançados Há menos de 5 Anos
� Produtividade da Inovação: 3.000 Idéias = 1 $UCE$$O
� Inovação Através de Aquisição de Empresas
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3M Innovation Story
New Product Introduction - NPI
Idea Concept Feasibility Dev’t Scale Up Launch Post-Launch
Idea Concept Feasibility Dev’t Scale Up Launch Post-Launch
New Product/Service
Project Type
1 2 3 4 5 6
1 5 632 4New Product/Service (Low Risk or “Fast Track”)
Measurement Accountability
24 © 3M 2011. All Rights Reserved.
1 5 6
1 2 3 5 6
1 2 4 5 6
Regular Gate Review
Optional Gate Review
2
4
3RM Substitutionor SOS Change
(Low Risk or “Fast Track”)
Imported New Product
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Key Element
of
Connected to
Customer Need Measurement
Accountability
An Individual Expectation
Elementos da Cultura de Inovação 3M
Alexandre Norberto Rodrigues
Element of
Corporate Culture
Ready Access
to Multiple Technologies
Networking
3M Innovation
RelationTo
Vision/Business Model
© 3M 2011. All Rights Reserved.
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Caso Brasileiro
• Objetivo: Conter a poeira de minério de ferro gerada durante o transporte de minério de ferro em vagões de M.G. ao E.S.
Projeto Supressor de Poeira
• Dores do Cliente: Passivo ambiental, Perda de Minério no Transporte, Velocidade reduzida nas cidades,
Alexandre Norberto Rodrigues
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Caso Brasileiro
Projeto Supressor de Poeira
� A Idéia: Líquido formador de película
� O Produto:
- Biodegradável
Alexandre Norberto Rodrigues
- Degradável no Processo do Cliente
- Solúvel em Água
- Não Tóxico
- Coloração Azul
- Alta resistência a Intempéries
- Custo X Benefício Atrativo
- Desenvolvido e Produzido no Brasil
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Inovação 3MAlexandre N. Rodrigues
Alexandre Norberto Rodrigues© 3M 2011. All Rights Reserved.
Gestão daInovação