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2008 08 27 Rede Catolica Sao Paulo
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Transcript of 2008 08 27 Rede Catolica Sao Paulo
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contexto?
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as culturas:[c. p. snow +]
ciência
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as culturas:[c. p. snow +]
arte
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as culturas:[c. p. snow +]tecnologia
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as culturas:[c. p. snow +]
ciênciaarte
tecnologia
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as culturas:[c. p. snow +]
tecnologia=possibilidade
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mais contexto?
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era da informação:[drucker]
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era da informação:[drucker]
energiabiologia
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de onde é que isso vem?
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informação:uma pequena história...
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história da informação
dna
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história da informação
cérebros
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história da informação
ferramentas
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história da informação
texto
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história da informação
software
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história da informaçãosoftware
dna
cérebrosferramentas
texto
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e isso acontece
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no mundo...
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virtual
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o mundo virtual: abstrações
linguagem → presente
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o mundo virtual: abstrações
técnicas→ ações
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o mundo virtual: abstrações
contratos → violência
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o mundo virtual: abstrações
contratos → violênciatécnicas→ ações
linguagem → presente
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nestemundovirtual
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rolam
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asgrandesbuscas
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as grandes buscas
LANDscape
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as grandes buscas
BODYscape
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as grandes buscas
MINDscape
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as grandes buscas
MINDscapeBODYscapeLANDscape
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resumo,atéaqui:
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num mundo virtualé um conjunto de
o sentido da vida
imerso na...grandes buscas
história dainformação
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watts humphrey
Every Business Is a Software Business
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internet: uma velha, boa idéia
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que princípios tinha a internet?[kleinrock, ucla, 1968]
as tecnologias da internet vão estar em todo lugar.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
O acesso àrede será
permanente.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
A rede estará sempre ligada.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
Qualquer um poderá se conectar de qualquer
lugar, com qualquer dispositivo, a qualquer
hora.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
A rede será invisível.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
1. em todo lugar,
2. acesso permanente,
3. sempre ligada,
4. qualquer lugar, disp., tempo...
5. e... invisível.
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construção?
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infra-estruturaserviços
aplicações
webSrádio
telefoneemeioTV
cinemacelular
jornal
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por que deu CERTO?
comunicação e interação rápida, barata, fácil, ampla.
entre seres humanos.
BEST EFFORTBETA EFFORT
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o mundo [a internet]
ainda está em modo
BETA
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e a próxima plataforma
o mundo todo vai
de programaçãoestar em rede...
é ainternet!
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NÃO?simples,
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¿por que nossos alunos estão no
ORKUT e não na ESCOLA?
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economiaindustrial
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eletricidade
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taylorfordsala de aula=
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economiade serviços
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economiade processos
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economiade conhecimento
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mina&lisa
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conexões...
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informaticidade
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rede
inovação colaboração criatividade
mídia
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gibbons: modos de produção de conhecimento…
• Modo 1 [NEWTON]– contexto acadêmico – barreiras disciplinares– homogeneidade de
percepções – controle de qualidade e
relevância pelos pares– estrutura e organização
hierárquica e estática– responsabilidade interna– liberdade (acadêmica) e
“desafio do conhecimento”
• Modo 2 [DARWIN]– contexto da aplicação– multidisciplinaridade– heterogeneidade de
percepções– qualidade e relevância
definidos externamente– organizações ad-hoc e
estruturas planas– responsabilidade externa– usuários e interesses definem
a agenda...
http://www.intermedia.uio.no/konferanser/skikt-02/skikt-research-conferance.html
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este é o regimeda
EXECUÇÃO IMPERFEITA
doDESCONHECIDO
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colaboração
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colaboraçãoconexões
confiança
conceitos
curiosidade
capacidade
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ωε
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mas e ocerto.
futuro?
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http://expositions.bnf.fr/utopie/feuill/index.htmVillemard, 1910. Chromolithographie Paris
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por queerramos tanto?...
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ondeestamos?
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pra onde
vamos?
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pra rede
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onde seu negócio é uma
comunidade
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empresacomo
SERVIÇO
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comunidade quedesenvolve [novos]produtos e serviços
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este é o regimeda
EXECUÇÃO IMPERFEITA
doDESCONHECIDO
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no mundo "global":
em rede
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ωε
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qualquer um podeweb 1.0
marc benioff, salesforce.com
fazertransações
amazon, google, eBay...
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qualquer um podeweb 2.0
marc benioff, salesforce.com
participarflickr, BLOGs, adsense...
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qualquer um podeweb 3.0
marc benioff, salesforce.com
inovaramazon AWS, salesforce, yahoo pipes,
google, microsoft, ning, myspace...
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alta
baixa
local
globalCOLABORAÇÃ
O
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John Dewey
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John Cleese
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Alvin Toffler
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colaboraçãoconexões
confiança
conceitos
curiosidade
capacidade
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aventuraseducacionais
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comunidade quecria e inova
em rede
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(e inovação?)
o que écriatividade
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combinação e reorganização
de informação e conceitos
para criar novos entendimentos
esistemas conceituais
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onde CADA UMé o
programador
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