10CMS deep social customer engagement
33
The psychology & user experience of social commerce Mo Syed Head of User Experience, 10CMS
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Presentation by Head of User Experience Mo Syed from 10CMS explains the key elements to effective social interaction for online retail brands. The presentation took place on the 19th May 2011 at the Great Big Debate on Social Media in Retail in the debating chamber at the London County Hall.
Transcript of 10CMS deep social customer engagement
The psychology & user experience ofsocial commerce
Mo SyedHead of User Experience, 10CMS
What is social commerce?
Brand engagement
= sales
There aretypes ofbrand engagement.
2
Thick & Thin
SustainableMeaningfulAuthenticCreates social interactions
Thick
In social mediawhat do your customers
really care about?
4
reasons they care
1Social recognition
2Belonging with the group
3Develop & express identity
I am…
the videos I watch
the web pages I
the new I just reviewed
4Learn & create
Get recognised, identify, belong, learn & create:
BurberryArt of the trench
Iconic personality
Builds aspirational feel & creative credibility
Be part of the look Shoot the style
How do we create the best user experience for
engagement in social commerce?
Social drives
engagement with the experience.
Remove the effort in performing key interactions.
Social commerce is impulse driven.
Keep purchase paths short from where social interactions happen.
The Conran Shopuser generated scrapbook – 10CMS powered
Thank you.
