Post on 12-Nov-2014
description
Luiz Borba!
@luizborba http://borba.blog.br
!
Bacharel em Ciência da Computação na UFPE Engenheiro de Sistemas do CESAR
Capítulo I As Gerações da Informática
Nas décadas de 50 a 70
as#gerações#da#informá0ca#
NO# #BALCÃO#
Lei de Moore
as#gerações#da#informá0ca#
DEPOIS#
do#BALCÃO#
informa!cidade*
TUDO É SOFTWARE
Capítulo II Destruindo Negócios
"When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them.”
(Steve Jobs)
Capítulo III Silicon Valley
Pay It Forward Culture
Startup history
1970-1995 1995-2000 2000-2011
Golden Age !
dot.com bubble The new bubble
Lean Startups !
2011-?
Golden Age (1970-1995)‣ Building a business ‣ $ Millions to start (proprietary hw/sw) ‣ Long product dev cycle (waterfall) ‣ Thousands Customers ‣ Liquidity=IPO ‣ No repeatable methodology
dot.com bubble (1995-2001)‣ Flipping a business ‣ 10's $ millions to start (get big fast) ‣ Long product dev cycle ‣ Millions of customers ‣ no profits IPO ‣ Repeatable methodology
Lean Startups (2001-2010)‣ < $500k to start ‣ Short product dev cycle (agile development) ‣ 10's millions customers ‣ M&A (revenue & network of users) ‣ Repeatable methodology
$41 millions
The new bubble (2010-????)‣ Flipping a built business? ‣ Short product dev cycle (agile development) ‣ 10's/100's millions customers ‣ M&A & IPO ‣ Repeatable methodology
Dinheiro digital para o Palm Pilots
IDEIA
Dinheiro digital para o Palm Pilots
IDEIA
Serviço de localização baseado em HTML 5
IDEIA
Serviço de localização baseado em HTML 5
IDEIA
Jogo online chamado "Neverending"
IDEIA
Jogo online chamado "Neverending"
IDEIA
Permite um grupo de pessoas se juntar e atingir
um objetivo comum
IDEIA
Permite um grupo de pessoas se juntar e atingir
um objetivo comum
IDEIA
Permite comparar 2 pessoas e selecionar
a mais atraente
IDEIA
Permite comparar 2 pessoas e selecionar
a mais atraente
IDEIA
Capítulo IV Customer Developer
"Startup is an organization formed to search for a repeatable and scalable business model”
(Steve Blank)
Customer Development The search for the business model
Customer Development The search for the business model
Customer Development The search for the business model
The Search for a Business
Customer Development The search for the business model
The Search for a Business The Growth of a Business
Capítulo V Design Thinking
Capítulo VI Toyota
Lean Thinking
Identify value from standpoint of the end customer
Map the value stream
Create flow by eliminating waste
Understand the customer demand
Pursue perfection
Capítulo VII Business Model Generation
"The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.” !
(Alexander Osterwalder)
Business Model Canvas
Capítulo VIII The Lean Startup
"A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty”
(Eric Ries)
The Loop
The Pivot
Change directions but stay grounded in what we´ve learned
Speed matters
Reducing time between pivots (fails) we can increase our odds of success
Minimize the TOTAL time through the loop
Minimum Viable Product (MVP)
The minimum set of features needed to learn from early adopters
Customer Development The search for the business model
Customer Development The search for the business model
Customer Development The search for the business model
The Search for a Business
Customer Development The search for the business model
The Search for a Business The Growth of a Business
Capítulo IX P.I.C.
Capítulo X Apertem os cintos
o piloto sumiu
E se a gente se livrasse dos gerentes?
Capítulo XI Cultura
Capítulo XII O que os Nerds estudam?
O que vocês acham que um estudante
de Ciência da Computação estuda?
Capítulo XIII Reality Check
O que voce quer ser quando crescer?
Porque está fazendo Administração?
Epílogo
Líderes do futuro entendem de Ge.N.Te
O que fazer então?